Tag: product launch
Interstate launches three new winter tyres
Interstate Tire & Rubber Co. has expanded its winter tyre product offering with the addition of over 100 new sizes and the release of three new product lines. According to the company, the total winter tyre range offers now 12 different lines with over 310 unique sizes.
Goodyear follows up a winter hit with the UltraGrip 9
It’s never easy to follow up a smash hit – just ask Gotye – but with more than seven million UltraGrip 8s shipped in Europe since 2011, Goodyear’s ninth generation winter tyre is following an all-time great. Travelling to Goodyear’s Innovation Centre Luxembourg earlier this year with dealers from across Europe, Tyres & Accessories got an exclusive preview of the new tyre, in addition to some insights from Xavier Fraipont, director technology consumer tyres EMEA, about the development process that has led to the UG 9.
Interstate to show new products at Essen
Interstate Tires, the premium budget tyre manufacturer has been an exhibitor at the Reifen show since 1996. At this year’s exhibition, Interstate will showcase its new, expanded range of products. With a product portfolio of more than 300 sizes of summer tyres and 280 unique sizes of winter, Interstate is now a true full line supplier.
Media prize for Bridgestone tyre launch event
Bridgestone has won the ‘Deutscher Mediapreis 2014’ award in Germany for its launch of the Adrenalin RE002 urban sports tyre in 2013. The tyre maker’s ‘Ultimate Experience’ launch event was voted top in the ‘Media Idea of the Year: brand experience/event’ category. The award was received by representatives of international media agency PHD Germany and OMG Fuse, agency for brand staging and social media, on behalf of Bridgestone Europe at the Mediapreis awards ceremony in Munich on 6 March.
Kumho outlines ‘Pink Ribbon Campaign’ support
As a supporter of breast cancer awareness campaigns, Kumho Tires is participating in the 'Pink Ribbon Love Marathon'. Earlier, in June, Kumho Tires held a new product launch presentation held at an aircraft hanger at Seoul’s Incheon International Airport, where it also signed an agreement with the Korea Breast Cancer Foundation to support the Pink Ribbon Campaign, a programme designed to promote the importance of breast health, a regular breast self-exam and early detection. The campaign is run by Korea Breast Cancer Foundation, established in 2000 as Korea's first non-profit foundation dedicated to breast health.
CP7220H and CP7250H – Get a grip!
Chicago Pneumatic has launched two new handle sanders. The CP7220H and CP7250H series handle sanders combine power, comfort and greater productivity with low noise and low vibration. The power of the new sanders is delivered by a 0.3hp oil-free motor, the most powerful in its class. Given that the sander is a very lightweight, at only 0.9kg, the impressive power-to-weight ratio means minimal operator fatigue and greater productivity. The adjustable speed regulator (from 0 to 12 000 rpm) provides the operator with a wide range of speed options depending on the application. Other benefits include a special speed control lever, with air shut off when in the closed position, which reduces the risk of accidental start-up and the special oversized hub bearing with dust seal promotes a long service life.
Toyo Makes Waytashek New Consumer Products Manager
(Akron/Tire Review) Robert Waytashek has been named consumer products manager for Toyo Tire (USA) Corp. Most recently, the seven-year Toyo veteran was project manager for light truck and off-road events. In his new position, Waytashek will focus on the strategic marketing and product launch activities for Toyo’s consumer tyre lines.
Goodyear Assurance Gets First OE Fitments
The Goodyear Tire & Rubber Company has announced that its premium auto tyre, the Assurance featuring ComforTred Technology, has been chosen as original equipment for its 2006 Chrysler 300C, Dodge Magnum R/T and Dodge Charger R/T models. Goodyear’s supply of ComforTred tyres for these high-image cars represents the first original equipment position for the tyre line, regarded as the most successful new product launch in the company’s history.