Next week it’ll be a year since Shandong Linglong Tyre Co., Ltd. officially launched its project to build a new tyre factory in Serbia. Today the tyre maker is working with its new host country in a way unimaginable 12 months ago. It donated 300,000 disposable surgical masks, 2,000 sets of medical protective clothing, and 10,000 COVID-19 antibody test kits to the Serbian government yesterday via the country’s embassy in China.
Positive experiences with original equipment tyres play an important role when it comes to choosing replacement tyres, and leading tyre makers therefore strive to gain approvals with OEMs. Linglong Tire recently scored a coup when FAW Group chose its tyres for what’s arguably China’s most expensive car, the Hongqi L5.
Linglong Tire has begun making car tyres at its newest factory in China. These first Linglong Crosswind 4×4 HP tyres from the Hubei Linglong Tire Co. Ltd. car tyre plant in Jingmen were produced on 30 December, five weeks after the production of truck and bus radial tyres commenced. Company employees and local dignitaries were on hand to witness the occasion.
China’s Safe-Run Group will supply smart factory equipment to the plant Linglong Tire is setting up in Serbia. The company says it won the contract to fit out the Linglong plant in Zrenjanin, a project valued at more than RMB 700 million (£79.2 million), after beating Finnish, South Korean, Japanese and other rivals in a tender process.
Linglong Tire returns next month as an official partner of the NBA China Games. This year’s event, the third that Linglong has supported, involves two preseason games between the 16-time NBA Champion Los Angeles Lakers and the Brooklyn Nets. The Lakers and Nets will play on 10 October in Shanghai, followed by a rematch in Shenzhen two days later.
The relationship between Shandong Linglong Tire and vehicle manufacturer Geely Auto Group has deepened with the signing of a comprehensive strategic cooperation agreement. Guan Yu, vice president of Geely Auto, and Wang Feng, chairman of Linglong Tire, signed the agreement on 26 August.
Less than three months after extending its VfL Wolfsburg partnership, Linglong Tire has taken a further step with the German football club by becoming its sleeve partner. As of this season, the tyre maker’s logo will appear on players’ left shirt sleeves during Bundesliga and DFB Cup matches.