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You are here: Home1 / official tyre partner

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Goodyear Official Tire Partner of Nürburgring

Motorsport

Goodyear is the new ‘Official Tire Partner’ of the Nürburgring circuit in Germany. It gained this status upon expanding its existing partnership with the Nürburgring Driving Academy, the ring°kartbahn and Offroadpark to cover the entire Nürburgring organisation.

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Related news:

  1. Goodyear Dunlop opens Nürburgring tyre test centre
  2. Falken announced as Official Partner of the Nürburgring Endurance Series
  3. Organisational changes planned for Goodyear Dunlop’s ‘D-A-CH’ region
  4. Erich Fric becomes Goodyear managing director consumer Europe Central
2nd February 2021/1 Comment/by Stephen

Landsail named official tyre partner of Leicester City

Company News, UK News
Landsail

Landsail Tyres is the new Official Tyre Partner of Leicester City. The Sentury Tire brand has signed a multi-year deal with the Premier League football club, starting this season. The brand has excellent penetration in the UK tyre market, distributed by Grouptyre, and is present in more than 100 countries globally. It says the partnership with Leicester City is part of its strategic development plan. It will be “a core pillar of its marketing strategy.” The brand hopes to benefit from enhanced exposure across Leicester City’s digital channels as well as on matchdays at the King Power Stadium.

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Related news:

  1. Everton Football Club renews Davanti commercial partnership
  2. Toyo renews Leicester City Football Club partnership
  3. Chelsea title run boosts Yokohama brand
  4. Falken Tyre becomes Liverpool FC partner
18th September 2020/by Andrew

Everton Football Club renews Davanti commercial partnership

Company News, UK News

Everton FC and Davanti Tyres will continue their official brand partnership for a further three years, following the extension of their commercial partnership. The new deal was unveiled at Davanti’s first ever International Dealer Conference at Everton’s Goodison Park stadium in Liverpool on Friday, 28 February. Davanti discussed the impact of its Official Tyre Partner status with the club on global growth since the arrangement formally began in 2017, in addition to presenting further details of its 2020 plans.

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Related news:

  1. Davanti unveils wave of new product, partnership news at first conference
  2. Davanti Tyres signs three-year partnership with Everton Football Club
  3. Davanti Tyres’ Everton partnership features in FIFA 19
  4. Nexen Tire advertising at Everton, Spurs, Southampton and West Ham
2nd March 2020/by Andrew

Sterling Automotive Design makes Davanti official tyre partner

Company News, Motorsport, UK News

Vehicle customiser Sterling Automotive Design has signed a new partnership with Davanti Tyres. Blackburn-based Sterling is a new design house specialising in reimagining iconic vehicles with British style. Their work includes bespoke full-vehicle, premium customisations and lighter-touch enhancements to external bodywork or upholstery. Sterling brand director Doug Topott said fellow British brand Davanti shares “a similar ethos” to the company.

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Related news:

  1. Portimão racetrack extends Davanti official tyre partnership for three more years
  2. Davanti unveils wave of new product, partnership news at first conference
  3. Davanti becomes official tyre supplier to MX5 Cup
  4. Davanti Tyres secures five new distribution deals
31st January 2020/by Andrew

Michelin ‘official tyre technology partner’ for Gran Turismo

Company News, International News

Sony has appointed Michelin ‘official tyre technology partner’ for its PlayStation brand’s Gran Turismo franchise. The collaboration was announced in New York on 23 August, at the PlayStation Theater on Broadway.

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Related news:

  1. Michelin, Sumitomo Corporation to pool tyre wholesale resources in USA & Mexico
  2. Michelin gains Paccar ’10 PPM’ award
  3. Michelin raises worn tyre issue at Detroit show
  4. Garcin to lead Michelin North America
27th August 2019/by Stephen

Portimão racetrack extends Davanti official tyre partnership for three more years

Company News, Motorsport

The Autódromo do Algarve has agreed a three-year extension to its official tyre partnership with Davanti Tyres. The circuit, which plays host to the European LeMans Series, 24H Endurance Series, the FIM World Superbike Championship, and the Algarve Classic festival, is recognised for the technical challenge it poses to racers. The UK tyre brand, which launched its first tyre in 2015, describes the new deal as “a massive coup.”

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Related news:

  1. Davanti signs tyre supply partnership with Portuguese race driving school
  2. Sterling Automotive Design makes Davanti official tyre partner
  3. Davanti unveils wave of new product, partnership news at first conference
  4. Davanti appoints UK and Ireland sales director
15th February 2019/by Andrew
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