Davanti Tyres has renewed and extended its global commercial partnership with Everton Football Club. Davanti, a global tyre brand headquartered in Newton-le-Willows, east of Liverpool, has been a club partner since 2017. It will remain Everton’s ‘Official Global Tyre Partner’ as part of the new multi-year agreement. Davanti says the deal will help to support its objective to further increase its presence in the UK, Europe, Middle East, Far East and South America. It will also enhance its brand exposure across Everton’s digital channels and at Goodison Park on matchdays.
Everton in the Community and Davanti Tyres are distributing school uniforms to pupils from Liverpool’s most socially deprived areas. The football club’s official global tyre partner has donated £10,000 to support the distribution of more than 480 complete school uniforms. The uniforms will be given to children from the most disadvantaged wards across Merseyside, whose families have been hit hard financially by the long-term effects of the pandemic.
Davanti marked its fifth anniversary with its first international dealer conference at the end of February. The tyre brand hosted more than 150 attendees by Everton Football Club’s Goodison Park, where it’s development director Gary Cross took the opportunity to announce its upcoming products, including range extensions and what might be called the second generation of Davanti tyres given the new naming conventions first introduced in the Wintoura winter tyre and Terratoura all-terrain 4×4 tyre ranges. Davanti sales director for UK and Ireland Sean Maddocks also presented observations on tyre markets, the development of the brand’s global dealer network over the past five years, and its commercial partnerships including the renewal of its official brand partnership with Everton FC.
Everton FC and Davanti Tyres will continue their official brand partnership for a further three years, following the extension of their commercial partnership. The new deal was unveiled at Davanti’s first ever International Dealer Conference at Everton’s Goodison Park stadium in Liverpool on Friday, 28 February. Davanti discussed the impact of its Official Tyre Partner status with the club on global growth since the arrangement formally began in 2017, in addition to presenting further details of its 2020 plans.
Davanti Tyres has recently entered its second year as a sponsor of the Premier League’s Everton Football Club, and is marking this milestone with an extension of its partnership into the predominant digital version of the Merseyside club’s home ground, Goodison Park. Davanti’s pitch-side advertisements will play prominently when players of the latest edition of the world’s most popular football simulation, FIFA 19, visit Goodison, just as they do at the real ground, rendered in 4K on the latest generation of consoles.
Davanti Tyres has signed a commercial partnership deal to make it Everton Football Club’s official tyre partner from 2017. The three-year commercial sponsorship deal was signed in August 2017 by Alan McTavish, Everton Football Club head of commercial partnerships, and Peter Cross, general manager of Davanti Tyres at Goodison Park. Davanti was launched in 2015, and carries more than 10 different tyre patterns, ranging from smaller passenger cars, heavy duty commercial taxis/van tyres, to high-performance SUV/4×4, and winter tyres. Signing a Premier League sponsorship deal, the brand targets the global audience offered by the competition.
Nexen Tire advertising at Everton, Spurs, Southampton and West Ham
Nexen Tire has announced that it is advertising at the grounds of four English premier league football clubs this season. According to the company, the brand can be seen at the stadiums of Everton FC, Tottenham Hotspur FC, Southampton FC and West Ham United during the 2014/2015 season.