Tag: Alliance Tire Group

ATG launches European advertising campaign for Galaxy brand

ATG launches European advertising campaign for Galaxy brand

Thursday 1st February 2018 | 0 Comments

A new Alliance Tire Group (ATG) advertising campaign is being rolled out for the Galaxy brand in European markets, and the off-road tyre specialist says the campaign serves as a signal that is investing in the construction and material handling segments. The advertisements draw inspiration from nature, comparing the strengths of particular animals with those of Galaxy tyres.

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ATG: New ranges, OEM focus

ATG: New ranges, OEM focus

Wednesday 17th January 2018 | 0 Comments

Following on from the launch at last year’s SIMA show of the Agriflex+ 389 VF, Alliance Tire Group (ATG) released further agricultural tyre lines during 2017, including the Alliance 128. The Yokohama Rubber-owned tyre maker also announced its intention to intensify its activities with OEM customers and has appointed a dedicated original equipment team.

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India expansion to boost Yokohama Rubber’s off-highway tyre production

Monday 15th January 2018 | 0 Comments

A total of US$45.5 million is being invested to expand the Yokohama Group’s global production capacity for off-highway tyres. The investment will cover the production of a new plant in India that will add a further 34,700 tonnes to Yokohama’s capacity by the end of 2019. Work on the plant will commence next month at the site in Dahej operated by ATC Tires Pvt. Ltd., a subsidiary of Yokohama Rubber’s July 2016-acquired off-highway company Alliance Tire Group (ATG).

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New sizes to join Alliance 389VF range

New sizes to join Alliance 389VF range

Friday 5th January 2018 | 0 Comments

Six dimensions of the Alliance 389VF flotation tyre for trailers, sprayers and spreaders are now available, and Alliance Tire Group reports two additional sizes are now under development. These two sizes are VF 650/60R26.5, VF 800/60R32.

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Dedicated team focusing on expanding OE business at ATG

Wednesday 15th November 2017 | 0 Comments

Activity in the original equipment segment currently accounts for no more than 20 per cent of Alliance Tire Group’s business in Europe, however the company intends to change this. In order to place a greater emphasis on supply to OEMs, ATG has set up a dedicated original equipment team. The new OEM team is headed by Andreas Sarfert, who in April was named ATG’s head of business development OE Europe. ATG introduced Sarfert and the team during the Agritechnica show this week.

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New ATG website

New ATG website

Monday 14th August 2017 | 0 Comments

An all-new Alliance Tire Group website has gone live. The www.atgtire.com site has a new look and functionalities, and the Yokohama Rubber-owned tyre maker states that it “provides visitors with a better and more interactive way to discover the full range of Alliance and Galaxy products.” Geo-specific homepages within the site cater to the different regions where Alliance Tire Group operates, and content and brochures are available in a total of eight languages – English, German, French, Spanish, Italian, Dutch, Polish and Russian.

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Alliance name comes to Chelsea FC sleeve ahead of car tyre range’s European launch

Alliance name comes to Chelsea FC sleeve ahead of car tyre range’s European launch

Monday 24th July 2017 | 0 Comments

In addition to its current shirt sponsorship with Chelsea Football Club, Yokohama Rubber has gained jersey sleeve sponsorship for the 2017-18 season. In addition to the Yokohama Tyres logo prominently featured across the chest of the Chelsea FC jersey these past two seasons, the new jerseys worn by players during Premier League, FA Cup and Carabao Cup matches will feature the logo of the company’s recently-acquired Alliance Tyres brand on the jersey’s left sleeve. The new jersey made its debut at Chelsea’s pre-season match with Arsenal at the ‘Bird’s Nest’ in Beijing, China on 22 July.

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Nitian Mantri to replace Yogesh Mahansaria as CEO of ATG

Tuesday 28th February 2017 | 0 Comments

Yogesh Mahansaria is to step down as chief executive officer of the company he founded. Alliance Tire Group (ATG) has announced the appointment of Nitian Mantri as chief executive officer – designate, and states that he will “be taking over the reins” from Mahansaria over the coming few months.

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ATG introduces Galaxy Hulk SDS

ATG introduces Galaxy Hulk SDS

Friday 10th February 2017 | 0 Comments

Alliance Tire Group (ATG) has introduced a new skid steer tyre, the Galaxy Hulk Deep-Tread SDS. The Hulk SDS is the latest addition to the Galaxy severe duty solid (SDS) line, which also contains solid versions of such popular tread patterns as the company’s Beefy Baby and Yardmaster tyres.

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SIMA debut for Alliance VF flotation tyre

Tuesday 31st January 2017 | 0 Comments

The Alliance Tire Group (ATG) claims a world first with the launch of its Alliance 389 VF, a flotation tyre featuring VF, or very high flexion, technology. The off-road tyre specialist states that the 389 VF is the first product to bring together the reduced soil pressure offered by flotation tyres and the superior load carrying/tyre pressure combination of a VF design.

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Yokohama Rubber names new president, ATG chairman

Yokohama Rubber names new president, ATG chairman

Tuesday 31st January 2017 | 0 Comments

A reshuffling of senior management at Yokohama Rubber Co. Ltd. and its Alliance Tire Group (ATG) subsidiary will occur at the end of March. Hikomitsu Noji, who has served as the company’s president since 1 October 2016, has been appointed chairman of ATG. He begins in this role on 30 March 2017, taking over from Toru Kobayashi, who has held the position of chairman of the Yokohama Rubber Co. Ltd. subsidiary since its acquisition on 1 July 2016. Upon handing his Alliance Tire Group responsibilities over to Noji, Kobayashi will become an advisor to Yokohama Rubber.

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ATG’s Constellation truck tyre brand not coming to Europe, for now

ATG’s Constellation truck tyre brand not coming to Europe, for now

Monday 16th January 2017 | 0 Comments

Shortly after its acquisition by Yogesh Mahansaria and private equity company Warburg Pincus in 2007, the Alliance Tire Group (ATG) exited the car and truck tyre market and began building up a strong reputation as an off-road tyre specialist. A decade later and the company is revisiting one of these former businesses; this year, the Yokohama Rubber subsidiary is releasing a new brand of truck tyre. ATG is currently restricting availability of its new Constellation range to the US market, however it hasn’t ruled out introducing it into other regions at a later date.

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Yokohama acquiring Japanese industrial tyre manufacturer

Friday 6th January 2017 | 0 Comments

Last year’s acquisition of Alliance Tire Group by Yokohama Rubber has now been followed up by the purchase of a further off-road tyre specialist. An agreement was reached today on Yokohama Rubber’s planned acquisition of Aichi Tire Industry Co., Ltd. Shareholders of the Japanese industrial tyre manufacturer have consented to Yokohama Rubber’s purchase of all shares for an undisclosed sum, and Yokohama plans to complete the acquisition by March 2017. After this date, Aichi Tire will be a wholly-owned subsidiary of Yokohama Rubber.

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Best of both worlds – ATG retains its independence while benefitting from Yokohama’s R&D capabilities

Best of both worlds – ATG retains its independence while benefitting from Yokohama’s R&D capabilities

Friday 18th November 2016 | 0 Comments

If it’s not broken, don’t try and fix it. Yokohama Rubber Company took this idiom to heart following its acquisition of the Alliance Tire Group (ATG) in July, and for good reason it seems. Speaking with media for the first time since the deal’s closure, ATG’s head of marketing for Europe, Ole Baek, noted in October that Yokohama Rubber is more than happy to keep things the way they are for the time being.

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Reorganisation at ATG – Noronha to lead APAC, MEA businesses

Reorganisation at ATG – Noronha to lead APAC, MEA businesses

Wednesday 19th October 2016 | 0 Comments

As part of the organisational changes at Alliance Tire Group (ATG) following its acquisition by the Yokohama Rubber Corporation, Angelo Noronha, who is currently chief of aftermarket sales for Europe, will become president of the ATG’s APAC and MEA regional businesses. He takes on responsibility for markets in Asia, Oceania, India, the Middle East and Africa as of 1 January 2017.

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