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Yokohama rebrands ATG business

Author: Stephen Goodchild Comments: 0
YOHT is responsible for Yokohama’s and the former ATG off-highway businesses

Yokohama Rubber’s off-highway tyre business, Yokohama Off-Highway Tires (YOHT), has unveiled a new corporate identity and corporate logo. The tyre maker says this new identity draws on the company’s century-old legacy while underlining YOHT’s own distinct space in the off-highway segment. As a result, the ATG trademark was phased out around the world as of 1 January 2021.

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