During a ceremony held today and attended by local and regional officials, Yokohama Off Highway Tires (YOHT) inaugurated its newest factory in India and broke ground on the second stage of work at the site. Located in Visakhapatnam, Andhra Pradesh state, the new plant is YOHT’s third in the country.
With an additional investment of US$171 million, Yokohama Rubber Co., Ltd. intends to more than double the production capacity for off-highway tyres at its Visakhapatnam plant in India. The new plant is scheduled to begin operations in the first quarter of 2023 with a planned daily production capacity of 55 tonnes; this extra investment will lift daily capacity to 123 tonnes during a second project stage, which is scheduled to start in the first quarter of 2024.
Yokohama Rubber’s off-highway tyre business, Yokohama Off-Highway Tires (YOHT), has unveiled a new corporate identity and corporate logo. The tyre maker says this new identity draws on the company’s century-old legacy while underlining YOHT’s own distinct space in the off-highway segment. As a result, the ATG trademark was phased out around the world as of 1 January 2021.
Alliance Tire Group (ATG) has doubled its warranty on specific agricultural radial steel belted tyres, introducing a new ten-year workmanship and materials warranty as of 1 January 2019. This makes the guarantee one of the longest warranty periods offered in the sector to date. For all other ATG agricultural tyres, the warranty is now extended to seven years.
If it’s not broken, don’t try and fix it. Yokohama Rubber Company took this idiom to heart following its acquisition of the Alliance Tire Group (ATG) in July, and for good reason it seems. Speaking with media for the first time since the deal’s closure, ATG’s head of marketing for Europe, Ole Baek, noted in October that Yokohama Rubber is more than happy to keep things the way they are for the time being.
The euro has lost approximately 19 per cent of its value against the US dollar in the past year, and to compensate for this “unfavourable exchange rate” Alliance Tire Europe has announced price increases of up to five per cent for its products. Increases will apply as of 1 September 2015 and affect all product categories manufactured and sold by the company under Alliance, Galaxy and Primex brand names.
A major UK wholesalers in the agricultural tyre segment, RH Claydon will exhibit at LAMMA in late January with 62 years’ experience behind them. The company boasts a wide range of brands and fitments to meet the needs and requirements of the sector; sales and marketing director, John Parker said, “the agricultural or (off-highway) market is what we do best and is definitely the area that the industry judges to be our core sphere of expertise.”