The Yokohama Rubber Co., Ltd. has announced a global first, the development of a technology for efficiently producing butadiene from a biomass. It achieved this breakthrough via the ‘Bio-monomer Production Laboratory’, which the company established jointly with Riken and Zeon Corporation.
Urban planners anticipate a decline in individual car ownership and commensurate increase in use of infrastructure-type vehicles to move people and goods in years to come, and Yokohama Rubber is now planning for this in its newly-announced medium-term management plan, Yokohama Transformation 2023. The company intends this successor to the 2018-launched Grand Design 2020 (GD2020) three-year plan to “serve as the platform” for its growth over the next three years.
Three Japanese firms are jointly conducting pilot testing that involves joining data gained from an internet-capable tyre with a road surface sensing system to map data. The trio – tyre maker The Yokohama Rubber Co., Ltd.; map and navigation technology specialist Zenrin Co., Ltd.; and technology company Alps Alpine Co., Ltd. – have now also begun studying ways to monetise this technology.
The Yokohama Rubber Co., Ltd. has expressed pride in its inclusion in two stock indices that focus on companies with strong Environmental, Social, and Governance (ESG) practices – the FTSE4Good Index Series and the FTSE Blossom Japan Index. This is the 16th consecutive year that Yokohama Rubber has been included in the global FTSE4Good Index Series, and the company considers its continued selection further confirmation that its ESG activities and disclosure practices “meet the highest global standards.” It is also the fourth year in a row that Yokohama Rubber has appeared on the FTSE Blossom Japan Index.
Yokohama Rubber reports it has developed a system that utilises artificial intelligence to predict the physical properties of rubber compounds, and from this breakthrough that it achieved last December has produced a proprietary system that is already being used to design rubber compounds for Yokohama tyres. The manufacturer expects that the system’s ability to conduct a large number of virtual experiments will accelerate compound development, reduce development costs and lead to the development of better-performing products. In addition, the system will simplify the compound-creation process for less-experienced engineers.
Yokohama Mold Co., Ltd. (YMC), the tyre mould production subsidiary of Yokohama Rubber, is expanding production capacity at its Yokohama Mold (Thailand) Co., Ltd. (YMTC) facility in order to strengthen the company’s supply chain in the ASEAN region. Construction of new facilities at the Thailand site began in January and are scheduled to be completed at the end of this year.
Yokohama Rubber’s off-highway tyre business, Yokohama Off-Highway Tires (YOHT), has unveiled a new corporate identity and corporate logo. The tyre maker says this new identity draws on the company’s century-old legacy while underlining YOHT’s own distinct space in the off-highway segment. As a result, the ATG trademark was phased out around the world as of 1 January 2021.
A new all-Porsche racing series commences in the USA and Canada next year, and Yokohama will serve as control tyre. The Porsche Sprint Challenge North America is a three-class series contested by the current and previous generations of Porsche 991 GT3 as well as the 718 Cayman Clubsport. All cars will race on Yokohama Advan racing tyres, with the Advan A005 slick the rubber of choice on dry tracks and the Advan A006 serving as wet weather tyre.
The Yokohama Rubber Co., Ltd., announced today that it has been supplying its Advan Sport V107 to the BMW Group for use as original equipment on BMW X3 and X4 models since July 2019. The cars are being equipped with 225/60R18 104W size tyres on markets outside Japan. The Advan Sport V107 replaces the Advan Sport V105 tyres that had been an OE fitment on the two globally marketed BMW models since 2018.
Yokohama Rubber has signed a Memorandum of Understanding (MoU) with the Rubber Authority of Thailand (RAOT). The aim of this cooperative partnership with the state enterprise is to provide economic support for Thai natural rubber farmers and to improve traceability, with the aim of ensuring transparency and soundness within the supply chain.
Yokohama Rubber has long been one of the most significant firms within the tyre industry to exhibit at the Geneva International Motor Show. Although this year’s event was cancelled, the tyre maker has proceeded with the virtual launch of no less than five products destined for European markets. The new additions to the Yokohama range are the BluEarth-GT AE51, BluEarth-XT AE61 and Geolandar CV G058, as well as the BluEarth Winter V906 and IceGuard Studless IG53 winter patterns.
India’s car market leader Maruti Suzuki has unveiled a new concept vehicle ahead of the Auto Expo 2020 show, which begins tomorrow. Called the Concept Futuro-e, the SUV coupe gives a taste of what can be expected from the car maker’s ‘Mission Green Million’ plan to sell a million low emission vehicles in the next few years. Yokohama has developed a BluEarth tyre for the concept.