As of January 2024, the Yokohama Rubber Co., Ltd. is a full member of the Global Data Service Organisation (GDSO) for Tyres and Automotive Components, an international non-profit association promoting standardisation and access to tyre-related data. As a GDSO member, Yokohama Rubber will comply with industry standards promoting individual tyre identification management.
In fiscal year 2023, Yokohama Rubber announced significant increases across key financial metrics, with revenue rising by 14.5% to reach 985.3 billion yen (£5.2 billion), operating profit increasing by 45.8% to 100.4 billion yen (£530.3 million) and profit attributable to owners of the parent company climbing by 46.4% to 67.2 billion yen (£354.9 million). These figures marked record-high full-year performance levels for Yokohama Rubber. The company also achieved its target of raising its ratio for business profit to sales revenue above 10% in line with the objectives it outlined in the YX2023 medium-term management plan.
Until recently, half a dozen companies in China produced counterfeit Yokohama Advan Racing alloy wheels, but their days of fakery are over thanks to the joint efforts of intellectual property rights holder Yokohama Rubber and the authorities in three cities. Yokohama Rubber speaks of a “successful completion of its efforts to eliminate counterfeit versions of the company’s aluminium wheels in China.”
Under its new YX2026 management plan, Yokohama Rubber intends to combat growing sales of budget consumer tyres with a strengthened focus on OE supply and also rapidly bring new and efficient plants online. Within the OHT segment, it will turn to mergers and acquisitions to bolster market share in specific areas. By fiscal 2026, the company aims for sales revenue of ¥1,150 billion (£6.1 billion), business profit of ¥130 billion (£688.9 million), a business profit margin of 11%, and ROE of more than 10%.
Yokohama recently joined the ranks of brands with a symbol denoting a tyre’s suitability for electric vehicles. This is the E+ sidewall marking, which Yokohama Rubber debuted on the Yokohama Advan Sport EV last year. The tyre maker is now extending the E+ mark to commercial tyres, initially on two Yokohama bus tyre models, one sold in the European market and one in Japan.
Numerous changes within the management of the Yokohama Rubber Co. Ltd. will take effect following the company’s general meeting of shareholders on 28 March 2024, including the appointment of Masataka Yamaishi as Chairman and Chief Executive Officer. Shinji Seimiya will take over Yamaishi’s current remit as President, as well as the role of COO.
The Yokohama Rubber Co., Ltd. has spun off the sales unit of its Vietnam tyre production and sales subsidiary, Yokohama Tyre Vietnam Inc. (YTVI), into a new dedicated sales company. Yokohama Tyre Sales Vietnam Co., Ltd. will begin operations as an independent entity on 1 January 2024 with its headquarters in Ho Chi Minh City. YTVI will become a dedicated tyre production company.
Yokohama tyres are an original equipment fitment on the Lexus LBX. The compact SUV, which debuts in Europe, Japan and Asia in December 2023, will be available with Yokohama Advan V61 tyres in sizes 225/55R18 98H and 225/60R17 99H.
In addition to its already announced supply of Yokohama Advan V107 tyres for the Porsche Cayenne, Yokohama Rubber is producing its Advan V35 as original equipment for the SUV. It is shipping the Yokohama Advan V35 to Porsche AG in the front wheel size 285/40R22 110V and rear size 315/35R22 111V.
Tyres for electric vehicles made using renewable electricity. This is reality at Yokohama Rubber, whose Shinshiro-Minami plant in Japan has begun producing Yokohama Advan EV tyres with power from a new proprietary solar panel power generation system that officially entered operation in August 2023 and with renewable energy-generated electricity that the plant has been procuring since April.
Yokohama Rubber’s Yokohama Magokoro Fund is getting involved in relief efforts after the wildfires in Hawaii, USA. Specifically, the employee-backed Yokohama Magokoro Fund will donate a combined ¥1 million (¥500,000 each from the company and the fund) through the Japanese Red Cross Society to support relief efforts in the affected region.
Yokohama Rubber reports another record half-year, with sales in H1 2023 rising by 13.2% to 443.2 billion yen (£2.4 billion). The new Yokohama TWS division, created through the acquisition of the Trelleborg Wheel Systems business on 2 May, contributed greatly to this by delivering sales of 30.5 billion yen (£166.1 million) in the final two of the six reporting months. At the same time, the YOHT division lost 12.0 billion yen (£65.5 million) in sales.
Yokohama Rubber has begun supplying original equipment tyres to the facelifted Porsche Cayenne. The SUV is fitted with Yokohama Advan Sport V107 tyres in the front axle dimension 285/40R22 110Y and rear size 315/35R22 111Y. The tyres feature Porsche’s NC0 mark on the sidewall, the symbol worn by all tyres that Porche approves as original equipment fitments.
Yokohama Rubber has extended its original equipment supply to the Mazda CX-90, the larger sibling of the CX-80 sold in the UK and Europe. Not only is it supplying Yokohama Geolandar X-CV tyres for Mazda CX-90 models sold in the USA, Mazda has also approved the Yokohama Advan V61 as an original equipment fitment for the CX-90 in “Australia and other markets.”
In collaboration with partners from a Japanese university, The Yokohama Rubber Co., Ltd. has developed a rubber that is highly elastic and resistant to cracking. The company anticipates that further research in this area will lead to the development of safer and more durable tyres.