Yokohama Rubber’s off-highway tyre business, Yokohama Off-Highway Tires (YOHT), has unveiled a new corporate identity and corporate logo. The tyre maker says this new identity draws on the company’s century-old legacy while underlining YOHT’s own distinct space in the off-highway segment. As a result, the ATG trademark was phased out around the world as of 1 January 2021.
A new all-Porsche racing series commences in the USA and Canada next year, and Yokohama will serve as control tyre. The Porsche Sprint Challenge North America is a three-class series contested by the current and previous generations of Porsche 991 GT3 as well as the 718 Cayman Clubsport. All cars will race on Yokohama Advan racing tyres, with the Advan A005 slick the rubber of choice on dry tracks and the Advan A006 serving as wet weather tyre.
The Yokohama Rubber Co., Ltd., announced today that it has been supplying its Advan Sport V107 to the BMW Group for use as original equipment on BMW X3 and X4 models since July 2019. The cars are being equipped with 225/60R18 104W size tyres on markets outside Japan. The Advan Sport V107 replaces the Advan Sport V105 tyres that had been an OE fitment on the two globally marketed BMW models since 2018.
Yokohama Rubber has signed a Memorandum of Understanding (MoU) with the Rubber Authority of Thailand (RAOT). The aim of this cooperative partnership with the state enterprise is to provide economic support for Thai natural rubber farmers and to improve traceability, with the aim of ensuring transparency and soundness within the supply chain.
Yokohama Rubber has long been one of the most significant firms within the tyre industry to exhibit at the Geneva International Motor Show. Although this year’s event was cancelled, the tyre maker has proceeded with the virtual launch of no less than five products destined for European markets. The new additions to the Yokohama range are the BluEarth-GT AE51, BluEarth-XT AE61 and Geolandar CV G058, as well as the BluEarth Winter V906 and IceGuard Studless IG53 winter patterns.
India’s car market leader Maruti Suzuki has unveiled a new concept vehicle ahead of the Auto Expo 2020 show, which begins tomorrow. Called the Concept Futuro-e, the SUV coupe gives a taste of what can be expected from the car maker’s ‘Mission Green Million’ plan to sell a million low emission vehicles in the next few years. Yokohama has developed a BluEarth tyre for the concept.
Visitors to Autosport International earlier this month were able to take a good look at the recently launched range of Yokohama tyres for classic cars. Some even caught a glimpse of rally legend Paddy Hopkirk at the Yokohama stand. During his visit, Hopkirk was joined by a replica of the Mini Cooper S he drove […]
Yokohama Rubber has announced another original equipment supply agreement, this time for North America. Its Yokohama Avid S34RV has been chosen as an original equipment tyre for 2020 Chrysler Voyager models sold in the US and Mexican markets. The Voyager will wear the tyre in size 235/65R17 104T.
A renewed version of Yokohama Rubber’s corporate website is now online. The company says this update aims to “promote greater penetration of the Yokohama Rubber corporate image” among website users by strengthening corporate identity and visual identity to more effectively communicate its corporate vision.
Yokohama tyres have been fitted as original equipment on the Porsche Cayenne since the SUV was first introduced in 2002. This partnership has continued through to the third-generation Cayenne – Yokohama Rubber shares that two of its tyre models are being supplied as original equipment.
Yokohama Rubber has teamed up with Alps Alpine to conduct research and development into CASE (Connected, Autonomous, Shared & Services and Electric) compliant sensors for passenger car tyres. The tyre maker chose to partner with the Japanese electronics specialist as, in addition to experience in sensor development, Alps Alpine possesses system design and software development capabilities that Yokohama anticipates will deliver synergies to its new tyre business model.
Introduced earlier in the year at the Geneva International Motor Show, the BluEarth-air EF21 represents the very latest from Yokohama in environmentally-friendly tyre design. The tyre comes with a coveted ‘AA’ label rating for rolling resistance and wet grip.