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Alliance brand celebrates 70 years of off-highway tyres

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The Alliance tyre brand is celebrating 70 years in the off-highway tyre sector. Now part of Yokohama ATG, the brand is commemorating the occasion with a new global campaign, Always by Your Side. As Yokohama ATG tells us, this campaign highlights the strong bond that Alliance has with its customers, focusing on how multiple generations of farmers have shown their trust in the products and have chosen Alliance as their “reliable partner who stands by their side through thick and thin.”

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Related news:

  1. YOHT opens 3rd plant in India
  2. Reduced lead times: YOHT’s newest plant
  3. Easier track use with Alliance 644 Forestar III
  4. Keven Burke Tyres distributing Alliance range in Ireland
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Kirkby Tyres returning to LAMMA 2025

Kirkby Tyres says it is excited to return to the UK’s premier agricultural machinery show, LAMMA, which takes place on 15 and 16 January at the National Exhibition Centre (NEC). Following a highly successful participation last year, Kirkby Tyres is gearing up to make an even bigger impact in 2025, with two stands in Hall 9 and a showcase of premium agricultural brands and products.

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Related news:

  1. Alliance Agri Star II and farmer support centre stage at Lamma 2022 for Kirkby Tyres, YOHT
  2. Kirkby highlighting agri brands at LAMMA
  3. Kirkby Tyres stands out at refreshed LAMMA show
  4. Kirkby returning to LAMMA with 5 agricultural brands
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Alliance Agriflex+ 377XT – soil protection & high load carrying capacity

Yokohama-ATG (Y-ATG) has released a new Alliance tyre aimed at heavy machinery such as spreaders and floaters. The Alliance Agriflex+ 377XT is now available in three sizes and sell in many markets around the world. Y-ATG intends to add further sizes to the range throughout 2025.

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Related news:

  1. Alliance Agri Star II and farmer support centre stage at Lamma 2022 for Kirkby Tyres, YOHT
  2. Alliance debuts hybrid Agriflex+ 373
  3. 15 new Alliance Agriflex+ 372 sizes
  4. Yokohama ATG demonstrates agri tyre technology in Merseyside field demo day
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Yokohama ATG demonstrates agri tyre technology in Merseyside field demo day

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Andrew Bogie / Tyre Industry Publications

Yokohama-ATG took its agricultural tyre technology on the road in the UK at the end of October, on Merseyside farmer, blogger and Alliance influencer, Olly Harrison’s fields. Hosting farmers from across the UK as well as Alliance distributor Kirkby Tyres, the day gave the manufacturer’s European technical team the opportunity to demonstrate live the technological benefits of the Alliance branded agricultural tyre range.

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Related news:

  1. Alliance Agri Star II and farmer support centre stage at Lamma 2022 for Kirkby Tyres, YOHT
  2. 2 new Alliance Agri Star II sizes
  3. 15 new Alliance Agriflex+ 372 sizes
  4. ATG showcases high performance flotation, high flexion tyres at LAMMA 2019
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Yokohama Rubber closing Israel OHT plant

After more than seven decades in operation, the Yokohama Rubber Co. Ltd. (YRC) plant in Hadera, Israel will stop producing tyres by the end of this year. The tyre maker announced today that it will cease operations at the former Alliance Tire Group (ATG) facility as it is becoming increasingly uncompetitive against plants in the Asia region.

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Related news:

  1. Yokohama rebrands ATG business
  2. YOHT opens 3rd plant in India
  3. $171m investment: Capacity at Yokohama OHT’s new plant to double
  4. Yokohama consolidates OTR tyre businesses into Yokohama Off-Highway Tires
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Easier track use with Alliance 644 Forestar III

Following on from the introduction of a track-compatible tyre into its Alliance 643 range, Yokohama-ATG (Alliance Tire Group) has debuted a size 710/45-26.5 product in the Alliance 644 Forestar III line-up that end users can seamlessly pair with their existing tracks.

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Related news:

  1. Increased track compatibility for Alliance 643 Forestar III range
  2. Alliance introduces three new Forestar 644 sizes
  3. Track manufacturers approve Alliance Forestar pairing
  4. It’s all AFC for ATG
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Wheel Solutions named a UK Alliance OE2 distributor

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Yokohama-ATG (Y-ATG) has announced a new partnership in the UK OE2 agricultural tyre market for its Alliance brand. Alongside Kirkby Tyres, which has served as a strategic partner to Alliance for nearly 70 years, and recent newcomer TIA Agri, Wheel Solutions is coming on board as an Alliance partner in the local market.

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Related news:

  1. TIA Agri now an Alliance distributor
  2. ATG showcases high performance flotation, high flexion tyres at LAMMA 2019
  3. Kirkby: Tyre Wholesaler of the Year growing in 2018
  4. An ‘unbeatable package’ of performance & price: UK launch for Alliance 372 VF
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15 new Alliance Agriflex+ 372 sizes

The Alliance Agriflex+ 372 tyre range for tractors and combines is growing with the introduction of 15 new sizes, bringing the total number available dimensions up to 50. Yokohama-ATG (Y-ATG) is now additionally offering the Agriflex+ 372, which is the only steel belted VF tyre available in the market, in VF900/65R46, VF900/60R42, VF900/50R42, VF800/70R42, VF710/70R42CFO, VF650/60R42, VF710/55R38, VF680/80R38CFO, VF680/75R38CFO, VF500/85R34CFO, VF580/80R34CFO, VF680/85R32CFO, VF710/65R30CFO, VF620/70R30CFO, VF520/85R30CFO.

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Related news:

  1. ATG showcases high performance flotation, high flexion tyres at LAMMA 2019
  2. Kirkby pushing brands harder from expanded site
  3. ATG presents new Alliance solutions for farming & forestry
  4. Agri Star II ‘satisfies all modern demands’
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Increased track compatibility for Alliance 643 Forestar III range

Working in the forestry industry is no easy task, comments Yokohama-ATG (Y-ATG), therefore forestry tyres must be “durable, stable, and able to handle steep slopes safely and efficiently.” Supplementing tyres with tracks improves grip and traction, especially on challenging terrains such as steep or soft ground. Y-ATG is now providing users of Olofsfors tracks a further option by introducing the Alliance 643 Forestar III in size 710/45-26.5, enabling anyone already using this popular dimension to retain their existing tracks.

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Related news:

  1. Track manufacturers approve Alliance Forestar pairing
  2. Kirkby pushing brands harder from expanded site
  3. ATG presents new Alliance solutions for farming & forestry
  4. Alliance introduces three new Forestar 644 sizes
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Yokohama OHT introduces Alliance 399 excavator tyre

Yokohama OHT has introduced the new Alliance 399, a tyre engineered for excavators. Featuring a non-directional diagonal lug design, the 399 is made to offer boosted traction in both forward and reverse directions. The Alliance tyre therefore increases operational flexibility and efficiency on and off-road. Also designed with a sturdy construction for higher reliability, the Alliance 399 is suited to contractors using compact excavators in various applications, including construction, agriculture, local authorities, forestry, mining, and industrial sectors.

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Related news:

  1. Bandag Net Earnings Halve
  2. Alliance launches A585 for compact & backhoe loaders
  3. Kirkby Tyres positioned for post-pandemic growth
  4. YOHT debuts its largest tractor tyre
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TIA Agri now an Alliance distributor

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TIA Agri has expanded its relationship with Yokohama Off-Highway Tires (YOHT) by adding UK supply of the Alliance brand to its existing distribution of the Galaxy line-up. Under the extended partnership, TIA Agri will distribute the full range of Alliance off-highway tyres.

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Related news:

  1. Kirkby: Tyre Wholesaler of the Year growing in 2018
  2. Alliance debuts hybrid Agriflex+ 373
  3. Kirkby ‘not interested’ in adding budget products to long-standing range
  4. Kirkby Tyres expands OTR, earthmover coverage with popular brands
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Kirkby returning to LAMMA with 5 agricultural brands

The LAMMA show returns to the NEC on 17 and 18 January, and once again Kirkby Tyres will be there. Occupying the same 225 square metres of exhibition space in Hall 9, the distributor is looking forward to showcasing its main and exclusive agricultural brands, including Alliance, BKT, MRL and Pirelli, and a new introduction to its portfolio – Maxam agricultural radial tyres.

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Related news:

  1. Alliance Agri Star II and farmer support centre stage at Lamma 2022 for Kirkby Tyres, YOHT
  2. Kirkby highlighting agri brands at LAMMA
  3. Kirkby Tyres stands out at refreshed LAMMA show
  4. Kirkby investing in stocks
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New Alliance 373 VibroFarm

We’re not yet sure whether it will come to the UK, but Yokohama Off-Highway Tires (YOHT) has presented a new tyre, the Alliance 373 VibroFarm. The off-highway specialist developed this tyre for tractors fitted with forward-mounted harvesters and employed in applications such as olive, pistachio and grape harvesting.

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Related news:

  1. Alliance debuts hybrid Agriflex+ 373
  2. New Alliance distribution partner for Sweden
  3. Alliance Agri Star II and farmer support centre stage at Lamma 2022 for Kirkby Tyres, YOHT
  4. 2 new Alliance Agri Star II sizes
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Alliance debuts hybrid Agriflex+ 373

When Elena Bounimovitch from Yokohama Off-Highway Tires (YOHT) showed us a prototype of the new Alliance Agriflex+ 373 at Agritechnica 2023 earlier this month, she commented that the hybrid tyre offers the “best of two technologies.” Specifically, the Agriflex+ 373 brings together VF technology and Alliance’s Stratified Layer technology, but it also combines lug and block tread elements so that it will “perform well in the soil but also on the road.”

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Related news:

  1. YOHT presenting hybrid tractor tyre at Agritechnica
  2. Alliance Agri Star II and farmer support centre stage at Lamma 2022 for Kirkby Tyres, YOHT
  3. 2 new Alliance Agri Star II sizes
  4. Alliance Agri Star range II now available in 65 series
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Alliance Agri Star range II now available in 65 series

The Alliance Agri Star II range is now complete following the launch of 65 series sizes. Yokohama Off Highway Tires (YOHT) introduced the new additions to the range at Agritechnica 2023 and will offer 21 sizes/25 SKUs in dimensions that “completely cover the range of front and rear combinations” and joins the existing line-up of 70, 85, 90 and 95 series fitments.

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Related news:

  1. 2 new Alliance Agri Star II sizes
  2. Alliance Agri Star II and farmer support centre stage at Lamma 2022 for Kirkby Tyres, YOHT
  3. YOHT presenting hybrid tractor tyre at Agritechnica
  4. YOHT debuts its largest tractor tyre
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