Following last month’s preview of the 2021 report, Brand Finance has released its full Tyres 10 ranking. According to the 2021 table, the tyre sector has taken a hit over the last year, with all 10 brands losing brand value. Brand Finance unsurprisingly puts this decline down to the pandemic-related behavioural changes: “Owing to the lack of travel due to lockdowns, car sales are declining, which means tyre brands are selling less units, resulting in a drop in market equity across the industry. Furthermore, since the economy has been riskier in general over the past year, investor risk has increased, triggering a rise in the cost of capital.”
Sumitomo Rubber Industries (SRI) has presented the “next evolution” of its proprietary Advanced 4D Nano Design materials development technology. The manufacturer of the Falken and (outside Europe) Dunlop tyre brands also reports it is utilising supercomputer technology to accelerate its work on materials simulation.
Sumitomo Rubber Industries has inaugurated a winter tyre test facility at its Nayoro Tire Proving Ground on the northern island of Hokkaido, one of its main development sites for winter tyres. The 3,000 square metre Nayoro Indoor ICE Field – NICE for short – is one of the largest indoor on-ice tyre testing facilities in Japan.
Sumitomo Rubber Industries has been working together with Japan’s Gunma University since last year to develop a system that remotely monitors tyre pressure in driverless vehicles. The tyre maker reports that, having created a system that works with Level 4 autonomous vehicles, it conducted a successful proof-of-concept test of this new system on public roads on 12 November.
Sumitomo Rubber Industries (SRI), manufacturer of the Falken tyre brand, recently began proof-of-concept testing for a new kind of tyre pressure management solutions service that remotely monitors tyre pressure and temperature. Through this testing project, SRI will evaluate the service’s efficacy in supporting safer driving, specifically its effectiveness in reducing maintenance time and workload and preventing operator error. SRI says the project contributes towards its “ultimate aim” of establishing a business model that “helps to enhance the safety and economy of driving.”
Whether it’s for journey planning or for looking at own houses online, we’ve all used Google Street View. Now, Sumitomo Rubber South Africa is helping fill the gaps in Street View’s maps and having and off-road adventure at the same time.
Produced at its Ladysmith, KwaZulu-Natal, South Africa truck and bus radial tyre manufacturing plant, Sumitomo Dunlop has launched a new drive-axle truck tyre. Locally researched, produced and tested, the SP835A is described as a “game changer”.
Anyone who’s spent time in a garage or tyre shop knows that the smell of rubber is an acquired love. And there’s good news for those who never acquire this love – Sumitomo Rubber Industries, Ltd. has, after identifying the factors that cause natural rubber to emit an odour, developed ‘Reduced Odor Natural Rubber,’ a new type of natural rubber that emits significantly less odour.
Micheldever Tyre Service (MTS) states that it offers “the most comprehensive car mid-range tyre brand availability across the current market.” The wholesaler is exclusive distributor, or has preferred supplier arrangements, for some of the worlds’ leading manufacturers of mid-range brands, including Falken, General Tire, GT Radial, Sumitomo and Kormoran.
After considering a number of factors, such as a changing business environment as well as growing awareness of human rights and environmental considerations, Sumitomo Rubber Group has established its own local organisation for procuring natural rubber. It has done so via its member company Sumitomo Rubber Industries, which this month set up Sumitomo Rubber Singapore Pte. Ltd. This entity, located in the world’s largest natural rubber trading hub, will commence operations in April.
Falken has showcased its latest technology to support alternatively fuelled vehicles, led by its new Ecorun AA tyre for hybrids, at the inaugural E-Mobility Days Munich event (3-4 May 2019). The two-day programme of activities included specialist lectures on electric mobility, the opportunity to test drive electric vehicles and visit the laboratories of Bundeswehr University, where alternative drive technologies are being researched. Falken also sponsored the event.
After years of expansion amongst the top 20 UK tyre retailers, the latest data shows that this trend peaked in 2017/2018 when the top 20 accounted for 2014 branches. The same 20 tyre retailers had 1980 branches between them in 2018/2019. And what’s more, the reorganisation of one retailer alone accounted for a 40-centre decline in branch count, with the overall figure remaining positive due to growth at other chains. Here Tyres & Accessories analyses the branch count data in the context of 10 years of comparable research.
Michelin has defended its title as the world’s most valuable tyre brand despite a 9 per cent decrease in brand value to US$7.2 billion, according to the latest report by leading independent brand valuation and strategy consultancy, Brand Finance.
An additional investment is being made in the Sumitomo Rubber do Brasil factory in Fazenda Rio Grande, Brazil, which is scheduled to begin producing truck and bus tyres next March. This investment of BRL 153 million (£28.7 million, US$37.6 million) builds upon the BRL 312 million investment Sumitomo Rubber Industries (SRI) announced in July 2016 for setting up bus and truck tyre production equipment in Fazenda Rio Grande. The extra investment will double the original starting capacity of 500 truck and bus tyres a day – SRI now plans for a daily capacity of 1,000 truck and bus tyres by October 2019.