The World Brand Lab has released the list of Asia’s 500 most influential brands in 2022. Tyrepress analysis shows seven brands related to tyres among those ranked, namely: Bridgestone, Hankook, Kumho, Doublestar Linglong, Sailun, and Sumitomo. The Sumitomo brand involves diversified industries, but its subsidiary Sumitomo Rubber is a world-renowned tyre manufacturer.
On 17 August, Sumitomo Rubber (China) announced that the company is ending the sale and production of truck tyres in China. From 2023, the company will no longer produce and sell truck and bus tyres for the Chinese market. From April 2024, Sumitomo Rubber (China) will no longer manufacture truck and bus tyres for overseas markets.
Sumitomo Rubber Industries, Ltd. has signed on to the United Nations Global Compact (UNGC). The world’s largest corporate sustainability initiative officially added the Japanese tyre and rubber products manufacturer to its registry of participating companies on 19 May 2022.
Sumitomo Rubber Industries, Ltd. is increasing production capacity for both consumer and truck tyres at its factory in Brazil. With an investment of 1.064 billion Real (£148.7 million), the company will boost capacity for passenger vehicle and light truck tyres from 18,000 to 23,000 tyres a day by April 2024. It will lift truck and bus tyre capacity from the current level of 1,000 tyres a day to 2,200 per day by April 2025.
Amidst widespread economic and political unrest in South Africa, local tyre manufacturers have experienced significant disruption and even looting. Specifically, the Dunlop South Africa (formally Sumitomo Rubber South Africa Pty Ltd – SRSA) Durban Westville warehouse was “invaded” by trespassers and looters resulting in the loss of 90 million rand (£4.533 million; 5.255 million euros; US$6.190 million) of tyre stock. Such is the scale of the problem, the local tyre industry has embarked on a “say no to looted goods” campaign.
Tomohiko Masuta has been named as managing director of both Falken Tyre Europe GmbH and Sumitomo Rubber Europe GmbH. Masuta joined Sumitomo Rubber Industries in 1985, first gaining experience in the Product Development department. In the 1990s, he moved to the Original Equipment (OE) area of the business before being dispatched to support the development of the Dunlop brand in European countries. In 2015, he was appointed general manager of OE Tyre Business for SRI, with his most recent role being general manager of the Automotive System Division. In his new appointment, Masuta will oversee the SRI group companies in the EMEA region and Falken businesses in Europe and will drive the growth of OE customers within the region.
Following last month’s preview of the 2021 report, Brand Finance has released its full Tyres 10 ranking. According to the 2021 table, the tyre sector has taken a hit over the last year, with all 10 brands losing brand value. Brand Finance unsurprisingly puts this decline down to the pandemic-related behavioural changes: “Owing to the lack of travel due to lockdowns, car sales are declining, which means tyre brands are selling less units, resulting in a drop in market equity across the industry. Furthermore, since the economy has been riskier in general over the past year, investor risk has increased, triggering a rise in the cost of capital.”
Sumitomo Rubber Industries (SRI) has presented the “next evolution” of its proprietary Advanced 4D Nano Design materials development technology. The manufacturer of the Falken and (outside Europe) Dunlop tyre brands also reports it is utilising supercomputer technology to accelerate its work on materials simulation.
Sumitomo Rubber Industries has inaugurated a winter tyre test facility at its Nayoro Tire Proving Ground on the northern island of Hokkaido, one of its main development sites for winter tyres. The 3,000 square metre Nayoro Indoor ICE Field – NICE for short – is one of the largest indoor on-ice tyre testing facilities in Japan.
Sumitomo Rubber Industries has been working together with Japan’s Gunma University since last year to develop a system that remotely monitors tyre pressure in driverless vehicles. The tyre maker reports that, having created a system that works with Level 4 autonomous vehicles, it conducted a successful proof-of-concept test of this new system on public roads on 12 November.
Sumitomo Rubber Industries (SRI), manufacturer of the Falken tyre brand, recently began proof-of-concept testing for a new kind of tyre pressure management solutions service that remotely monitors tyre pressure and temperature. Through this testing project, SRI will evaluate the service’s efficacy in supporting safer driving, specifically its effectiveness in reducing maintenance time and workload and preventing operator error. SRI says the project contributes towards its “ultimate aim” of establishing a business model that “helps to enhance the safety and economy of driving.”
Whether it’s for journey planning or for looking at own houses online, we’ve all used Google Street View. Now, Sumitomo Rubber South Africa is helping fill the gaps in Street View’s maps and having and off-road adventure at the same time.
Produced at its Ladysmith, KwaZulu-Natal, South Africa truck and bus radial tyre manufacturing plant, Sumitomo Dunlop has launched a new drive-axle truck tyre. Locally researched, produced and tested, the SP835A is described as a “game changer”.
Anyone who’s spent time in a garage or tyre shop knows that the smell of rubber is an acquired love. And there’s good news for those who never acquire this love – Sumitomo Rubber Industries, Ltd. has, after identifying the factors that cause natural rubber to emit an odour, developed ‘Reduced Odor Natural Rubber,’ a new type of natural rubber that emits significantly less odour.
Micheldever Tyre Service (MTS) states that it offers “the most comprehensive car mid-range tyre brand availability across the current market.” The wholesaler is exclusive distributor, or has preferred supplier arrangements, for some of the worlds’ leading manufacturers of mid-range brands, including Falken, General Tire, GT Radial, Sumitomo and Kormoran.