Why survey people when you can draw upon all the wisdom of the internet? Hankook Tire & Technology has turned to artificial intelligence to gain insights into consumer attitudes towards electric vehicles, developing a Voice of Customer (VOC) analysis system based upon ChatGPT for this purpose. The Korean firm collaborated with data cloud computing companies Amazon Web Services and Snowflake to build an integrated VOC data analysis system.
Hankook Tire’s holding company (Hankook & Company) along with Amazon Web Services (AWS) and Snowflake are working on an integrated AI data platform to improve the performance and quality of tyres. According to the company, the digital ecosystem should also help to develop autonomous driving technology, increase efficiency in product development and increase quality through the analysis of manufacturing data.
Yokohama Rubber hopes to speed up its tyre development process by implementing new rubber compounding technology that draws upon the power of artificial intelligence (AI). It is turning to a process that utilises AI-based compound generation technology to achieve user-set target property values.
Brake manufacturer Brembo is opening a “Brembo Inspiration Lab” in California’s Silicon Valley (USA) to strengthen the company’s “expertise in software development, data science and artificial intelligence.” The Brembo Inspiration Lab is expected to open in the fourth quarter of 2021. No details of the associated investment have yet been released.
Continental is further expanding its non-tyre activities through the acquisition of a minority stake in German-US start-up Recogni. The investment took place as part of the US$48.9 million Series B financing round announced by Recogni on 17 February. Both companies have agreed not to disclose the amount of the holding.
Yokohama Rubber reports it has developed a system that utilises artificial intelligence to predict the physical properties of rubber compounds, and from this breakthrough that it achieved last December has produced a proprietary system that is already being used to design rubber compounds for Yokohama tyres. The manufacturer expects that the system’s ability to conduct a large number of virtual experiments will accelerate compound development, reduce development costs and lead to the development of better-performing products. In addition, the system will simplify the compound-creation process for less-experienced engineers.
While 46 per cent of the global population is still without internet access, the Covid-19 pandemic has demonstrated the effectiveness of digital technologies. And specifically companies such as Pirelli are now better prepared for a possible second wave of Covid-19 because of the digital technologies they have deployed. Pier Paolo Tamma, SVP and Chief Digital Officer of Pirelli and Dr John O’Shea of Dell Technologies shared their views at the Global Manufacturing and Industrialisation Summit’s Virtual Edition on 8 July 2020.