Brembo invests in software, data and AI centre in Silicon Valley
Brake manufacturer Brembo is opening a “Brembo Inspiration Lab” in California’s Silicon Valley (USA) to strengthen the company’s “expertise in software development, data science and artificial intelligence.” The Brembo Inspiration Lab is expected to open in the fourth quarter of 2021. No details of the associated investment have yet been released.
According to the company the move is a step forward in the path to become a trusted Solution Provider and accelerates the digitalization of the company, one of the key objectives of the strategic vision, Turning Energy into Inspiration, announced by Daniele Schillaci, Brembo’s Chief Executive Officer, in September 2020.
With the opening of the new center, Brembo expands its international presence and continues to grow in North America, where it has been present for over 30 years. It maintains manufacturing hubs in Michigan, New Jersey and Monterrey, Mexico. Its North American headquarters and R&D centre is located in Plymouth, Michigan. The new centre will also be a point of reference for the technological and commercial development of Brembo’s relationships with customers in the Silicon Valley.
“We are very pleased to open Brembo’s first center of excellence in Silicon Valley. We are entering and investing in this world-renowned location for high technology and innovation with the clear and ambitious goal of addressing the unprecedented challenges impacting the automotive sector” said Daniele Schillaci, Brembo’s Chief Executive Officer.
“We are in an era of data science and the application of artificial intelligence, which offers us a great opportunity to build our future and strengthen our technological leadership. With the Brembo Inspiration Lab we accept the challenge to increase the company’s digital culture and to bring ‘Made in Brembo’ innovation even closer to our partners.”