Pirelli offers contactless tyre and car maintenance through its Driver networks

Pirelli has launched a suite of initiatives for motorists wanting to carry out tyre and vehicle maintenance during the Covid-19 pandemic, while respecting social distancing.

Pirelli recommended that its Driver tyre retail centres adopt welcoming, organisation and hygiene procedures suggested by the most important national and international institutions. New agreements with specialist suppliers are also providing access to protective equipment for sales points at dedicated condition for affiliates, in accordance with the latest health measures. These are now added to the hygiene services already available in many dealerships, including ozone cleaning.

The use of new digital platforms helps to minimise direct contact between customers and sales personnel. Slots for tyres and other maintenance can be booked over the dealership’s website for a specific time and date, meaning that customers are only in the dealership for the minimum time necessary.

As well as sometimes paying in advance from home, it will also be possible to choose tyres, book a tyre change from winter to summer, as well as book specific checks on the battery and engine if the car has been stationary for a long time.

Online booking processes also open the possibility that there will be no need to queue or wait at the dealership, with staggered appointments designed to anticipate periods of maximum demand. Some dealerships are already offering car collection and delivery services, and there are also dedicated valet services, in accordance with the latest regulations, with tyre changes taking place at home – such as the ‘Driver on the Go’ facility that is already in place at selected dealerships.

Pirelli’s Driver outlets in Europe are implementing measures that respond to the specific needs of each local market, such as the reorganisation of public spaces in the dealership, as well as new digital services for customers and training for staff.

Mattia Bussacchini, Pirelli’s senior vice president of Commercial Operations commented: “The Covid19 pandemic has affected every area of the economy and changed the usual interaction between dealers and consumers. So we are supporting our Driver network of dealerships with new digital services as well as other ways to meet the needs of their customers. This is thanks to some fresh thinking and new standards of excellence, which will allow motorists to carry out any required car maintenance in comfort and safety.”