Pirelli will continue as presenting sponsor of and sole tyre supplier to the Bennetts British Superbike Championship, having signed a renewed deal with series organiser MotorSport Vision Racing (MSVR) to extend the partnership for a further five years through to the 2025 season. Pirelli also remains the title sponsor of the Superstock and Junior Superstock classes.
The Micheldever Group recorded its tenth TyreSafe Award in 2020, as Micheldever Tyre Services (MTS) and Protyre recorded their respective third and seventh consecutive victories in their categories. MTS won Wholesaler of the Year, while Protyre retained the Large Retailer of the Year accolade. Micheldever also paid tribute to MTS customer Stone Tyres, which swept the board at this year’s event with a hat-trick of awards.
A new YouGov survey commissioned by Protyre suggests that over 30 per cent of parents could be using dangerous tyres to ferry around their children. The online survey marks this year’s Tyre Safety Month campaign from TyreSafe and its members. Simon Hiorns, Protyre retail director, said that the findings “raise concerns about how much the public are taking on board the importance of tyre safety.” He added that the company wants to “remind parents and motorists generally that tyre safety is just as important as things like seat belts and child car seats.” Protyre also revealed that the proportion of tyres demounted at its branches below the legal tread depth continues to be above 50 per cent. This, it states, shows that the need for tyre professionals to communicate the importance of checking tyre safety remains high.
With the 2019/20 season’s Premier League back underway, runaway leaders Liverpool FC’s team bus is primed to roll on official tyre sponsor, Falken rubber. The manufacturer’s RI151 pattern is fitted by Protyre and supplied in the UK by Micheldever Tyre Services.
Protyre shares that the opening round of the 2020 Protyre Motorsport UK Asphalt Rally Championship has been postponed owing to the coronavirus outbreak. The Legend Fires North West Stages were scheduled to take place on Saturday 20 March.
Micheldever group company Protyre is once again distributing Goodyear agricultural tyres within the UK market. It will supply the Goodyear Farm Tires range from its 20 agricultural centres across the country; it already reports high levels of customer interest from Protyre outlets in areas such as Cumbria, Pembrokeshire, Derbyshire, Bristol and Essex.
Protyre shares that it has secured Platinum status within the Feefo Trusted Service Awards for 2020, a category that the review and customer insights technology company added to its annual awards structure last month.
New data from Protyre reveals a 21 per cent year-on-year decrease in the proportion of MOT test fails that resulted from failed exhausts in the year since the DVSA introduced one of the largest-ever changes to the test on 20th May 2018 with stricter regulations on emissions from diesel cars. Protyre is the UK’s fastest growing supplier and fitter of tyres and automotive services with 150 nationwide garages.
New data from Protyre reveals that more than one in four vehicles with a valid MOT leaves the forecourt with serious advisories that could result in a fine of up to £2,500 if not addressed in a matter of weeks. The analysis by the UK’s fastest growing supplier and fitter of tyres and automotive services with 150 nationwide garages highlights that this could apply to up to 9,550,000 vehicles on the road today, as there are an estimated 38.2 million registered vehicles in Britain according to the Department for Transport.
Micheldever Group says it is “absolutely delighted” that Micheldever Tyre Services/Protyre has been shortlisted for five NTDA Tyre Industry Awards this year. The categories it has been nominated for are:
Micheldever Group won a trio of the annual TyreSafe Awards at this year’s event at St George’s park. Micheldever Tyre Services (MTS) won Wholesaler of the Year for the second consecutive year, while Protyre made it six-in-a-row for the Large Retailer of the Year accolade. The hat-trick was completed by MTS wholesale director Alan Baldwin, who was given the Lifetime Achievement Award ahead of his retirement from the industry later this year.
Protyre, along with parent company Micheldever Group, has joined a select group of employers in signing The Armed Forces Covenant, and in doing so commits to the Covenant’s five pledges. The company says it is also proactively seeking to take on a raft of ex-forces personnel and will get the ball rolling by holding its first insight day, an event designed to give service leavers a glimpse of life working for the company.