With the 2019/20 season’s Premier League back underway, runaway leaders Liverpool FC’s team bus is primed to roll on official tyre sponsor, Falken rubber. The manufacturer’s RI151 pattern is fitted by Protyre and supplied in the UK by Micheldever Tyre Services.
Protyre shares that the opening round of the 2020 Protyre Motorsport UK Asphalt Rally Championship has been postponed owing to the coronavirus outbreak. The Legend Fires North West Stages were scheduled to take place on Saturday 20 March.
Micheldever group company Protyre is once again distributing Goodyear agricultural tyres within the UK market. It will supply the Goodyear Farm Tires range from its 20 agricultural centres across the country; it already reports high levels of customer interest from Protyre outlets in areas such as Cumbria, Pembrokeshire, Derbyshire, Bristol and Essex.
Protyre shares that it has secured Platinum status within the Feefo Trusted Service Awards for 2020, a category that the review and customer insights technology company added to its annual awards structure last month.
New data from Protyre reveals a 21 per cent year-on-year decrease in the proportion of MOT test fails that resulted from failed exhausts in the year since the DVSA introduced one of the largest-ever changes to the test on 20th May 2018 with stricter regulations on emissions from diesel cars. Protyre is the UK’s fastest growing supplier and fitter of tyres and automotive services with 150 nationwide garages.
New data from Protyre reveals that more than one in four vehicles with a valid MOT leaves the forecourt with serious advisories that could result in a fine of up to £2,500 if not addressed in a matter of weeks. The analysis by the UK’s fastest growing supplier and fitter of tyres and automotive services with 150 nationwide garages highlights that this could apply to up to 9,550,000 vehicles on the road today, as there are an estimated 38.2 million registered vehicles in Britain according to the Department for Transport.
Micheldever Group says it is “absolutely delighted” that Micheldever Tyre Services/Protyre has been shortlisted for five NTDA Tyre Industry Awards this year. The categories it has been nominated for are:
Micheldever Group won a trio of the annual TyreSafe Awards at this year’s event at St George’s park. Micheldever Tyre Services (MTS) won Wholesaler of the Year for the second consecutive year, while Protyre made it six-in-a-row for the Large Retailer of the Year accolade. The hat-trick was completed by MTS wholesale director Alan Baldwin, who was given the Lifetime Achievement Award ahead of his retirement from the industry later this year.
Protyre, along with parent company Micheldever Group, has joined a select group of employers in signing The Armed Forces Covenant, and in doing so commits to the Covenant’s five pledges. The company says it is also proactively seeking to take on a raft of ex-forces personnel and will get the ball rolling by holding its first insight day, an event designed to give service leavers a glimpse of life working for the company.
After years of expansion amongst the top 20 UK tyre retailers, the latest data shows that this trend peaked in 2017/2018 when the top 20 accounted for 2014 branches. The same 20 tyre retailers had 1980 branches between them in 2018/2019. And what’s more, the reorganisation of one retailer alone accounted for a 40-centre decline in branch count, with the overall figure remaining positive due to growth at other chains. Here Tyres & Accessories analyses the branch count data in the context of 10 years of comparable research.
At the end of March Protyre marked National Apprentice Week by taking on its 100th apprentice. At the same time, the firm announced plans to recruit more female mechanics through its apprenticeship scheme.
This week saw the launch of the new Protech Academy, a vocational programme set up by Micheldever Group retail outfit Protyre to qualify young automotive enthusiasts for a career in the industry and to offer current Protyre employees the chance to learn the skills needed to further their careers.
Last year’s Tyre Safety Month campaign from Protyre picked up two PRCA Dare Awards at the PRCA Midlands Awards Ceremony in Birmingham last Wednesday. Together with public relations agency WAA Chosen, Protyre was honoured by PRCA in the Digital & Social Media Campaign of The Year and Integrated Campaign of The Year awards categories.