Tag: Protyre

Protyre signs The Armed Forces Covenant

Protyre signs The Armed Forces Covenant

24th May 2019 | 0 Comments

Protyre, along with parent company Micheldever Group, has joined a select group of employers in signing The Armed Forces Covenant, and in doing so commits to the Covenant’s five pledges. The company says it is also proactively seeking to take on a raft of ex-forces personnel and will get the ball rolling by holding its first insight day, an event designed to give service leavers a glimpse of life working for the company.

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ETEL continues to lead top 20 UK tyre retailers 2019

ETEL continues to lead top 20 UK tyre retailers 2019

1st May 2019 | 0 Comments

After years of expansion amongst the top 20 UK tyre retailers, the latest data shows that this trend peaked in 2017/2018 when the top 20 accounted for 2014 branches. The same 20 tyre retailers had 1980 branches between them in 2018/2019. And what’s more, the reorganisation of one retailer alone accounted for a 40-centre decline in branch count, with the overall figure remaining positive due to growth at other chains. Here Tyres & Accessories analyses the branch count data in the context of 10 years of comparable research.

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Protyre marks 100th apprentice, Moves to recruit more women

Protyre marks 100th apprentice, Moves to recruit more women

29th April 2019 | 0 Comments

At the end of March Protyre marked National Apprentice Week by taking on its 100th apprentice. At the same time, the firm announced plans to recruit more female mechanics through its apprenticeship scheme.

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Protyre launches Protech Academy

Protyre launches Protech Academy

16th November 2018 | 0 Comments

This week saw the launch of the new Protech Academy, a vocational programme set up by Micheldever Group retail outfit Protyre to qualify young automotive enthusiasts for a career in the industry and to offer current Protyre employees the chance to learn the skills needed to further their careers.

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Two PRCA Dare Awards for Protyre tyre safety campaign

Two PRCA Dare Awards for Protyre tyre safety campaign

10th July 2018 | 0 Comments

Last year’s Tyre Safety Month campaign from Protyre picked up two PRCA Dare Awards at the PRCA Midlands Awards Ceremony in Birmingham last Wednesday. Together with public relations agency WAA Chosen, Protyre was honoured by PRCA in the Digital & Social Media Campaign of The Year and Integrated Campaign of The Year awards categories.

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Micheldever/Protyre moves up to fourth, Lodge Tyres jumps in retail rankings

Micheldever/Protyre moves up to fourth, Lodge Tyres jumps in retail rankings

26th June 2018 | 0 Comments

In last year’s ranking of the top tyre retailers in the UK, Tyres & Accessories predicted that the pace of change in the top 20 chains by branch count would result in some jostling for position. This has proved entirely accurate, as two major acquisitions have brought two of 2017’s top 20 into the fold of higher ranked companies, leading to both Micheldever/Protyre, leapfrogging HiQ into fourth place as predicted last year, and Lodge Tyre, into the top 10 from joint-14th last year, making significant jumps in this year’s table. Most other retailers have held relatively stable positions in terms of the number of stores, while our most recent additions to the table, Eden Tyres (15 stores) and Elite Garages (13) were identified as narrowly missing out on places last year.

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Fourth consecutive TyreSafe win for Protyre

Fourth consecutive TyreSafe win for Protyre

14th July 2017 | 0 Comments

Protyre, the retail division of Micheldever Tyre Services, has been named TyreSafe Retailer of the Year at the now-annual TyreSafe Awards – for the fourth consecutive time. The company’s continued commitment to raising awareness of tyre safety and the dangers of poorly maintained or part worn tyres was again applauded by the judging panel. Protyre’s initiatives during last year’s Tyre Safety Month included free safety checks, customer email campaigns and a full day of live radio interviews.

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Protyre is fastest growing UK retail chain for 2nd straight year

Protyre is fastest growing UK retail chain for 2nd straight year

24th April 2017 | 0 Comments

The 2017 edition of Tyres & Accessories’ annual retail report shows that the overall number of branches controlled by the top 20 retail chains continues to grow. However, that is just part of the story and the data shows that there have actually been significant movements in every tier of the top 20. Perhaps the clearest observation is that Micheldever’s Protyre retail chain is once again the fastest growing in the UK – a title it claims in 2017 for the second consecutive year. Meanwhile, Goodyear’s HiQ franchise network is the top 20’s fastest faller – something that suggests the first changes in the make-up of the top five since we started tracking the UK retail landscape could take place before the year is out.

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Sumitomo MTS acquisition ‘ensures continuity’ of management, brand strategy

Sumitomo MTS acquisition ‘ensures continuity’ of management, brand strategy

5th January 2017 | 0 Comments

Sumitomo Rubber Industries’ (SRI) £215 million acquisition of the Micheldever Group from Graphite Capital, including Micheldever Tyre Services (MTS), the UK’s second largest distributor of tyres, “ensures continuity” of the management and multi-segment brand strategy, according to MTS chief executive Duncan Wilkes. The move also extends the trend of tyre manufacturers buying into – or indeed buying back into – retail through the acquisition of the UK’s largest chains. In April 2016, Tyres & Accessories pointed out that Micheldever’s Protyre chain was the largest growing in the annual survey of the market’s retail landscape – a factor that will have informed the purchase – and three of the top five (Michelin’s ATS Euromaster and Goodyear Dunlop’s HiQ franchise chain) are now manufacturer controlled.

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Sumitomo Rubber Industries to acquire Micheldever Group

Sumitomo Rubber Industries to acquire Micheldever Group

5th January 2017 | 0 Comments

Japan’s Sumitomo Rubber Industries, Ltd. has announced its intended acquisition of Micheldever Group Ltd. from Graphite Capital Management LLP. for an enterprise value of £215 million. The tyre maker states its decision to purchase Micheldever is closely linked to the aim of strengthening the market position of its Falken tyre brand in the UK.

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Micheldever renews The Parts Alliance supply deal in £8 million agreement

11th October 2016 | 0 Comments

The Parts Alliance has announced that Micheldever Tyre Services Ltd has renewed is supply with the firm for a third term. The new contract, worth in excess of £8 million, will run until the end of 2018 and appoints The Parts Alliance for the supply of all vehicle parts, covering Braking, Steering and Suspension, Emission and Service Repair products. Mark Harley, retail operations director for Micheldever Tyre Services Ltd, said: “The Parts Alliance has the largest network for automotive parts distribution. They supply a full range of OE Quality products, deliver hourly to our centres which is vital to our business and has helped us provide our customers with outstanding service.”

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Tyre Industry Award winners 2016

Tyre Industry Award winners 2016

7th October 2016 | 0 Comments

The Tyre Industry Awards have been presented for 2016 during the sold-out NTDA Annual Dinner, this year hosted by the Vox Conference Centre on the site of Birmingham’s National Exhibition Centre. In addition to the various gongs, the NTDA presented Sir Tom Farmer with the National Chairman’s Award for Outstanding Contribution to the Tyre Industry, sponsored by Hankook UK, while Brian Funnell and Lennie Wells were also made NTDA Honorary Life Members. Presented by television personality Suzi Perry, the winners were decided by a panel of leading industry judges, and the results live-tweeted by Tyrepress via its Twitter feed.

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TyreSafe supporters provide expert tyre advice for Stop4T motorists

TyreSafe supporters provide expert tyre advice for Stop4T motorists

11th August 2016 | 0 Comments

TyreSafe supporters, Micheldever/Protyre, GITI Tire UK, Westgate Tyres and Chris Hardy Tyres are each providing expert tyre advice to motorists participating in Highways England’s Stop4T activities. With their help, TyreSafe is joining the emergency service and Highways England officers at 19 service stations along the M6 corridor to provide potentially life-saving road safety advice, Stop4T as part of its on-going campaign to reduce the number of casualties on Britain’s roads.

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Protyre dips toe in Scottish water with Denton Tyre acquisition

Protyre dips toe in Scottish water with Denton Tyre acquisition

28th July 2016 | 0 Comments

Micheldever Tyre Services reports its acquisition of a “much respected family business.” Denton Tyre Centre, which operates two outlets in Carlisle and one in Dumfries and fits 100,000 tyres a year, has joined the company’s Protyre retail division. The Dumfries outlet becomes Protyre’s first in Scotland.

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Micheldever wins first Pirelli 4×4 Key Dealer award

Micheldever wins first Pirelli 4×4 Key Dealer award

20th July 2016 | 0 Comments

Pirelli has named Micheldever Tyre and Auto Services as the inaugural winner of its 4x4 Key Dealer of the Year award. Each Pirelli 4x4 Key Dealer Club member tyre dealer nominated a depot and was then subjected to three independently run mystery shop audits by phone. Judging took into account everything from the way a call was answered and time taken to answer, to general attitude over the phone and product knowledge.

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