Micheldever renews The Parts Alliance supply deal in £8 million agreement

The Parts Alliance has announced that Micheldever Tyre Services Ltd has renewed is supply with the firm for a third term. The new contract, worth in excess of £8 million, will run until the end of 2018 and appoints The Parts Alliance for the supply of all vehicle parts, covering Braking, Steering and Suspension, Emission and Service Repair products.

Mark Harley, retail operations director for Micheldever Tyre Services Ltd, said: “The Parts Alliance has the largest network for automotive parts distribution. They supply a full range of OE Quality products, deliver hourly to our centres which is vital to our business and has helped us provide our customers with outstanding service.”

The Parts Alliance offers a national service from over 160 locations is enhanced to over 300 distribution sites through its strategic partnership with the IFA group which was established in 2015. The alliance created a major force within the automotive aftermarket, offering National customers the largest parts distribution network, with quality OE branded products supplied from over 3,000 delivery vehicles.

The Parts Alliance’s annual sales are in excess of £500 million, with the IFA annual sales in excess of £250 million. This provides their customers reassurances in a changing market place on the stability of both groups and provides a united approach for National Account contracts.

Mike Curry, National Accounts Sales director for The Parts Alliance, said: “Our flexible partnership with the IFA has been a great success, providing the largest network for supply to National Account customers to provide unrivalled service; we share similar values and are both committed to providing quality products and service.”

As an interesting side point, The Parts Alliance announcement also reveas that Micheldever Tyre & Auto Services’ recent expansion brings it to “98 fast fit and mechanical centres providing a full range of tyres for car, motorcycle and agricultural vehicles as well as MOT testing and car servicing for all makes and models”. What’s interesting about this is that, according to our 2016 tyre retail landscape (which was published just six months ago in April) Micheldever/Protyre’s tyre retail branch count was 88. Therefore, the firm has added about 10 branches to its number in roughly six months.


Leave a Reply

Your email address will not be published. Required fields are marked *