Tag: Pirelli Calendar

Pirelli Calendar: Searching for Shakespeare’s Juliet

Pirelli Calendar: Searching for Shakespeare’s Juliet

10th September 2019 | 0 Comments

Back when Will Shakespeare trod the boards, all the characters in the plays he scribbled down were brought to life by male actors – even decidedly non-blokeish roles such as Juliet Capulet. Chaps need not apply for star billing in next year’s Pirelli Calendar though – although the theme for 2020 is ‘Looking for Juliet’, photographer Paolo Roversi’s shortlist of candidates pays no homage to the ‘boy player’ of old.

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Paolo Roversi to shoot 2020 Pirelli Calendar

Paolo Roversi to shoot 2020 Pirelli Calendar

13th May 2019 | 0 Comments

Paolo Roversi has been given the remit of snapping pics for the 2020 Pirelli Calendar. The Italian-born, Paris-based photographer brings half a century of experience to the role. Pirelli comments that Roversi is “considered one of the most talented contemporary photographers, above all for his style which is personal and highly recognisable.” 

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Success & happiness – a glimpse at the 2019 Pirelli Calendar

Success & happiness – a glimpse at the 2019 Pirelli Calendar

27th July 2018 | 0 Comments

Pirelli enjoys drip-feeding information about its Calendar. This week it released a teaser in which we learn that the images gracing the 2019 Pirelli Calendar reflect the “nature of dreams and ambitions in the 21st century.” We’re not certain what that means, but no matter. Pirelli tells us that via the photos, we “enter the lives of four women – and their partners – on an intimate journey exploring the path to achieving their dreams and ambitions – and how it has left them feeling.” These four stories are perhaps best told in Pirelli’s own words:

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Pirelli Calendar: Albert Watson working on 2019 edition

Pirelli Calendar: Albert Watson working on 2019 edition

7th June 2018 | 0 Comments

Albert Watson was behind the camera when photos were taken for the 2019 Pirelli Calendar. Pirelli shares that the Scottish photographer went to work in April, shooting the artwork at locations around the USA.

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We’re all mad here – Pirelli unveils Alice-themed Cal

10th November 2017 | 0 Comments

The Pirelli Calendar is a survivor. While other pin-up calendars from within our industry have long been banished to workshop tearooms to avoid offending customers, Pirelli’s handiwork is hailed as iconic by countless people around the world, including those ignorant of the company’s day job as tyre maker. Followers of this most famous of all corporate freebie calendars eagerly await the launch of a new edition, and today their cup of joy is surely overflowing. At a high-budget event in New York, Pirelli has unveiled next year’s Cal.

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Curiouser and curiouser – ‘Alice’ theme for Pirelli Calendar

Curiouser and curiouser – ‘Alice’ theme for Pirelli Calendar

25th July 2017 | 0 Comments

In his 1865 classic, Lewis Carroll wrote that “imagination is the only weapon in the war against reality.” Tim Walker used this weapon to nice effect when shooting next year’s Pirelli Calendar, and in images released ahead of the creation’s official launch later this year, the London-based photographer invites us down the rabbit hole into a surreal world of dreams drawn from Alice’s Adventures in Wonderland.

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Tim Walker shooting Pirelli Calendar in London

Tim Walker shooting Pirelli Calendar in London

18th May 2017 | 0 Comments

The 2018 Pirelli Calendar is being shot in London at the moment. Pirelli likes to keep the content and themes of its upcoming ‘Cal’ projects under wraps prior to their official unveiling, so we’ll likely have to wait until November to see more than a sneak preview or two. One detail Pirelli has shared, however, is that next year’s Calendar will feature the photographic artistry of Tim Walker.

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Pirelli in 100 Pictures’ exhibition opens

Pirelli in 100 Pictures’ exhibition opens

23rd January 2017 | 0 Comments

If a picture truly is worth a thousand words, then Pirelli has saved itself pages of prose by supplying the content for an exhibition currently being held in Italy. On 18 January, Archimede Library in Settimo Torinese opened the doors to the ‘Pirelli in 100 Pictures: Beauty, Innovation, Manufacturing’ exhibition, a visual glimpse into the company’s 140 years of history. The exhibition runs until 1 May.

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A different kind of beauty – Pirelli unveils 2017 Calendar

A different kind of beauty – Pirelli unveils 2017 Calendar

29th November 2016 | 0 Comments

Nudity of the soul is order of the day within the 2017 Pirelli Calendar, which is being launched in Paris today. Renowned German photographer Peter Lindbergh, the man behind the 1996 Cal and co-photographer of the 50th anniversary edition produced in 2014, took up position behind the lens for a third time to create a work of art that shows a “different beauty.” He has titled next year’s Calendar ‘Emotional’.

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Pirelli launches dedicated Calendar website

Pirelli launches dedicated Calendar website

25th August 2016 | 0 Comments

This week saw the launch of a new website dedicated to the Pirelli Calendar. The www.pirellicalendar.com site primarily serves as a vehicle for sharing the various creative aspects of next year’s Cal, which will be unveiled towards the end of November, however the site also contains information and imagery from previous editions from the past half-century.

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New Pirelli calendar to be shot by Peter Lindbergh

New Pirelli calendar to be shot by Peter Lindbergh

23rd May 2016 | 0 Comments

Pirelli has named Peter Lindbergh as the photographer for the 2017 Pirelli Calendar. Lindbergh has previously created two Pirelli calendars – in 1996 and 2002.

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Pirelli Calendar icons on show at New York Fashion Week

Pirelli Calendar icons on show at New York Fashion Week

15th February 2016 | 0 Comments

IMG has announced a new addition to its ‘New York Fashion Week: The Shows’ schedule: “The Cal: Pirelli Icons” an exhibition of nearly 130 iconic photos selected from the past 50 years of Pirelli Calendars.

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Pirelli Calendar 2016: First images released

Pirelli Calendar 2016: First images released

2nd December 2015 | 1 Comment

Following the launch of its 2016 Calendar earlier this week, Pirelli has released a set of Annie Liebovitz’s celebrity portraits. The images (viewable below) feature one of the greatest ever tennis players, Serena Williams; rock legend and writer, Patti Smith; one of the world’s most prominent comedians, Amy Schumer; and the hugely popular Chinese microblogger, Yao Chen. Liebovitz has taken the tyre giant’s flagship marketing activity in a new direction in the 2016 edition – apparently at Pirelli’s behest – and Tyres & Accessories was impressed with the results; read the full report from the press conference on Tyrepress.com.

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Pirelli completes transition year with Cal 2016 launch

Pirelli completes transition year with Cal 2016 launch

1st December 2015 | 1 Comment

Pirelli has capped a transition year with the launch of its flagship branding product in London. Like the Italian company, now under the control of Aeolus brand manufacturer ChemChina, the 2016 edition of the Pirelli Calendar has been launched in a new and somewhat unexpected form. In the hands of legendary photographer Annie Leibovitz for the second time, the Cal has undergone a dramatic shift in character away from both the female models usually a staple of the annual publication and the almost exclusively erotic tone. The 13 subjects are instead photographed in simple, naturalistic poses – “noone was supposed to look like they’d tried,” Leibovitz says – which are designed to portray the diverse range of the female subjects’ achievements; the subjects are representatives from professional, charity, cultural and sporting spheres. The Cal was introduced by Pirelli executive vice president and CEO Marco Tronchetti Provera in a press conference at Grosvenor House, with Claire Balding chairing a panel of guests, comprising Leibovitz and three of her subjects. The launch continued in the evening at Camden’s Roundhouse, a former industrial building and iconic music venue – presumably familiar to Leibovitz, who started her rise to legendary status at Rolling Stone magazine – since the 1960s.

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New Pirelli website online with increased video content

New Pirelli website online with increased video content

21st October 2015 | 0 Comments

Pirelli’s new website has gone live, giving the manufacturer a global platform for its marketing operations. The company said the website would feature its “many souls”: including products, competitions, business, sustainability, art and culture, and the Pirelli Calendar. It takes a narrative approach, using images, videos, and texts to recount stories, in Pirelli’s words, “accompanying the visitor/reader along a course of Pirelli discovery.” The new pirelli.com is designed to be a digital “magazine”, which will also feed into Pirelli’s social media channels. The project is capped by seven updated cover stories as the visitor navigates to the site.

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