The Pirelli Calendar 2022, featuring photography by Canadian guitarist Bryan Adams and presented in a vinyl LP sleeve, has launched with an online event. Adams’s images celebrate stars of popular music, including historical icons Cher and Iggy Pop. As well as a self-portrait, the first time the photographer has been included as a calendar subject in its 48th edition, Adams has written a song using the calendar’s title, ‘On the Road’, which will feature on his next album. Pirelli says the calendar’s launch represents a landmark for the company, as it marks a return after the pandemic crisis interrupted its annual publication schedule and because it coincides with Pirelli’s 150th anniversary.
Musician and photographer, Bryan Adams, will shoot the 2022 Pirelli Calendar. “I’m proud to have been chosen as the photographer of the Pirelli Calendar 2022. Combining photography and music for ‘The Cal’ is very exciting and it will of course feature some extraordinary people. In a few weeks the shoot will begin. I am thrilled”, Bryan Adams commented.
There will of course be 12 months next year, but you won’t be able to check that on a Pirelli Calendar. Pirelli has decided to cancel production and the launch of the 2021 Calendar, and instead ‘The Cal’ project will, in the context of other initiatives already undertaken by the company, donate 100,000 euros to the fight against and research into the coronavirus.
Pirelli has launched the 2020 edition of The Cal. Paolo Roversi’s “Looking for Juliet” was presented to the public today at Verona’s Teatro Filarmonico. Taking its inspiration, and location setting from Shakespeare’s play, the photographer said that he wanted to capture the “Juliet that exists in every woman.” The 47th Pirelli calendar features Claire Foy, Mia Goth, Chris Lee, Indya Moore, Rosalía, Stella Roversi, Yara Shahidi, Kristen Stewart, and Emma Watson.
Back when Will Shakespeare trod the boards, all the characters in the plays he scribbled down were brought to life by male actors – even decidedly non-blokeish roles such as Juliet Capulet. Chaps need not apply for star billing in next year’s Pirelli Calendar though – although the theme for 2020 is ‘Looking for Juliet’, photographer Paolo Roversi’s shortlist of candidates pays no homage to the ‘boy player’ of old.
Paolo Roversi has been given the remit of snapping pics for the 2020 Pirelli Calendar. The Italian-born, Paris-based photographer brings half a century of experience to the role. Pirelli comments that Roversi is “considered one of the most talented contemporary photographers, above all for his style which is personal and highly recognisable.”
Pirelli enjoys drip-feeding information about its Calendar. This week it released a teaser in which we learn that the images gracing the 2019 Pirelli Calendar reflect the “nature of dreams and ambitions in the 21st century.” We’re not certain what that means, but no matter. Pirelli tells us that via the photos, we “enter the lives of four women – and their partners – on an intimate journey exploring the path to achieving their dreams and ambitions – and how it has left them feeling.” These four stories are perhaps best told in Pirelli’s own words:
Albert Watson was behind the camera when photos were taken for the 2019 Pirelli Calendar. Pirelli shares that the Scottish photographer went to work in April, shooting the artwork at locations around the USA.
The Pirelli Calendar is a survivor. While other pin-up calendars from within our industry have long been banished to workshop tearooms to avoid offending customers, Pirelli’s handiwork is hailed as iconic by countless people around the world, including those ignorant of the company’s day job as tyre maker. Followers of this most famous of all corporate freebie calendars eagerly await the launch of a new edition, and today their cup of joy is surely overflowing. At a high-budget event in New York, Pirelli has unveiled next year’s Cal.
In his 1865 classic, Lewis Carroll wrote that “imagination is the only weapon in the war against reality.” Tim Walker used this weapon to nice effect when shooting next year’s Pirelli Calendar, and in images released ahead of the creation’s official launch later this year, the London-based photographer invites us down the rabbit hole into a surreal world of dreams drawn from Alice’s Adventures in Wonderland.
The 2018 Pirelli Calendar is being shot in London at the moment. Pirelli likes to keep the content and themes of its upcoming ‘Cal’ projects under wraps prior to their official unveiling, so we’ll likely have to wait until November to see more than a sneak preview or two. One detail Pirelli has shared, however, is that next year’s Calendar will feature the photographic artistry of Tim Walker.
If a picture truly is worth a thousand words, then Pirelli has saved itself pages of prose by supplying the content for an exhibition currently being held in Italy. On 18 January, Archimede Library in Settimo Torinese opened the doors to the ‘Pirelli in 100 Pictures: Beauty, Innovation, Manufacturing’ exhibition, a visual glimpse into the company’s 140 years of history. The exhibition runs until 1 May.
Nudity of the soul is order of the day within the 2017 Pirelli Calendar, which is being launched in Paris today. Renowned German photographer Peter Lindbergh, the man behind the 1996 Cal and co-photographer of the 50th anniversary edition produced in 2014, took up position behind the lens for a third time to create a work of art that shows a “different beauty.” He has titled next year’s Calendar ‘Emotional’.
This week saw the launch of a new website dedicated to the Pirelli Calendar. The www.pirellicalendar.com site primarily serves as a vehicle for sharing the various creative aspects of next year’s Cal, which will be unveiled towards the end of November, however the site also contains information and imagery from previous editions from the past half-century.