Pirelli has capped a transition year with the launch of its flagship branding product in London. Like the Italian company, now under the control of Aeolus brand manufacturer ChemChina, the 2016 edition of the Pirelli Calendar has been launched in a new and somewhat unexpected form. In the hands of legendary photographer Annie Leibovitz for the second time, the Cal has undergone a dramatic shift in character away from both the female models usually a staple of the annual publication and the almost exclusively erotic tone. The 13 subjects are instead photographed in simple, naturalistic poses – “noone was supposed to look like they’d tried,” Leibovitz says – which are designed to portray the diverse range of the female subjects’ achievements; the subjects are representatives from professional, charity, cultural and sporting spheres. The Cal was introduced by Pirelli executive vice president and CEO Marco Tronchetti Provera in a press conference at Grosvenor House, with Claire Balding chairing a panel of guests, comprising Leibovitz and three of her subjects. The launch continued in the evening at Camden’s Roundhouse, a former industrial building and iconic music venue – presumably familiar to Leibovitz, who started her rise to legendary status at Rolling Stone magazine – since the 1960s.
Pirelli’s new website has gone live, giving the manufacturer a global platform for its marketing operations. The company said the website would feature its “many souls”: including products, competitions, business, sustainability, art and culture, and the Pirelli Calendar. It takes a narrative approach, using images, videos, and texts to recount stories, in Pirelli’s words, “accompanying the visitor/reader along a course of Pirelli discovery.” The new pirelli.com is designed to be a digital “magazine”, which will also feed into Pirelli’s social media channels. The project is capped by seven updated cover stories as the visitor navigates to the site.
Pirelli has named the women appearing in its 2016 Calendar, which was shot by Annie Leibovitz in New York. The 43rd edition of the world’s best-known calendar features 13 protagonists, including Serena Williams – who outed herself as a Cal participant on 18 September – and Yoko Ono.
Tennis player Serena Williams has been named as one of the protagonists appearing in next year’s Pirelli Calendar. On 18 September Williams shared the news with her Twitter followers – “Guess what?? I am so happy to be part of the next #PirelliCalendar shot by @AnnieLeibovitz!! #thecal.”
Pirelli has launched the 42nd edition of its famous calendar today. Featuring 12 models selected and shot by Stephen Meisel, including Adriana Lima, Karen Elson and Candice Huffine, The Cal 2015 takes a more straightforwardly erotic approach after more conceptual recent editions. It has nevertheless achieved its fundamental purpose of getting the Italian tyre manufacturer’s […]
Almost two months after briefly disclosing that Steven Meisel will snap the 2015 Pirelli Calendar, the Italian tyre maker has shared some teaser photos from his work on the project. Pirelli describes the 1954-born New York native as “one of the world’s most influential fashion photographers” and will display the final images chosen for the […]
Information on the 2015 Pirelli Calendar has been revealed to the Italian edition of Vanity Fair. The publication shared this with the world and reports that the coming Cal, which was shot in May by Steven Meisel, features New York as a backdrop and will feature Brazilian supermodel Adriana Lima, Isabeli Fontana, Raquel Zimmermann, Natalia Vodianova, Sasha Luss and – in what Vanity Fair calls the “real news of the Calendar’s 42nd edition” – plus-size model Candice Huffine. This is the first time the Pirelli Calendar has featured a ‘curvy’ model and Huffine has described her presence on “the most glamorous set in the world” as “a sign that things are really changing.”