What do you get when you pair the durability, performance and reliable handling of Davanti’s Terratoura with ex Special Forces soldier and TV personality Ollie Ollerton? The answer: An epic challenge where adventure beckons.
Davanti Tyres has launched its first all-season passenger car tyre, the Alltoura 4-Seasons. The new all-season passenger car tyre has been engineered to provide durability and performance in spring, summer, autumn, and winter, with a range of technical features contributing to its versatility. The new tyre joins the recently launched Vantoura 4-Seasons light commercial vehicle tyre in the brand’s portfolio targeting year-round mobility and has been the product of thousands of miles of testing at the UK-based brand’s summer and winter test centres. With the latest generation of premium all-season tyres proving successful in convincing UK and European motorists of the value in fitting versatile tyres, the new product line from one of the UK market’s biggest-selling mid-range brands will challenge for a piece of this growing segment. It also extends the second wave of Davanti tyres, whose names contain the “toura” suffix, introduced since the brand’s launch range from 2015. Other such products include the Terratoura all-terrain tyre, and several versions of the Wintoura cold weather tyre series, which has models for the car, performance car, SUV, and van segments.
Davanti Tyres has renewed and extended its global commercial partnership with Everton Football Club. Davanti, a global tyre brand headquartered in Newton-le-Willows, east of Liverpool, has been a club partner since 2017. It will remain Everton’s ‘Official Global Tyre Partner’ as part of the new multi-year agreement. Davanti says the deal will help to support its objective to further increase its presence in the UK, Europe, Middle East, Far East and South America. It will also enhance its brand exposure across Everton’s digital channels and at Goodison Park on matchdays.
Davanti has launched its new ultra-high performance tyre for the premium vehicle market, the Protoura Sport. The brand calls the Protoura Sport its “most advanced car tyre,” with “decades of engineering expertise” and “thousands of miles of testing” going into its development. “With Protoura Sport, we’ve created a tyre with many new and innovative features,” said Davanti Tyres general manager Peter Cross. “This tyre sets a new bar for responsiveness, handling and performance. It’s at one with the driver.” Davanti previewed the tyre just over a year ago at its first international dealer conference, where it discussed development plans for its range and brand development. It had previously previewed the tyre at 2019 trade shows.
Davanti Tyres is opening a European Development Centre at Applus+ IDIADA. The brand, owned by the UK’s Oak Group, says the centre will “spearhead its next-generation tyre design.” Davanti has previously used the Spanish facility, located in the northeast of the country near Barcelona, in the development of its tyres. It says the facility will allow its research and development team to experiment more with innovative new designs and materials, speed up new product development, and enhance ongoing testing and improvement of its existing range. General manager Peter Cross calls the move “the biggest step Davanti has taken since we brought our first tyre – the DX390 – to market.”
Oak Tyres is marking 40 years in business – and of consecutive years of “sales growth” in 2020. The independently owned company, which is a founder member of Grouptyre, says that its sustained progress is down to its service-led philosophy: “If we provide a better service than our competitor, great things will happen” – its guiding statement since its establishment in 1980. Today, Oak has become one of the largest independent tyre wholesalers in the UK. It has more than 500,000 sq ft of warehouse space across its Haydock, St Helens, Manchester, Leeds and Tyne and Wear sites. In the last decade in particular, Oak’s distribution of two successful brands from the Far East – Landsail and Evergreen, both exclusively distributed – has supported impressive market penetration for both. Since 2015, Oak has established its own global private tyre brand, Davanti, which at the last count is present in more than 60 countries.
Formula 1’s Portuguese grand prix will take place at the Autódromo Internacional do Algarve in Portimão for the first time on 23-25 October. The rescheduled 2020 F1 season has put the circuit in elite company, with Silverstone (31 July-2 August and 7-9 August), Spa (28-30 August), Monza (4-6 September), the Nürburgring (9-11 October) and Imola (31 October-1 November) all hosting competitive racing in challenging times. UK brand Davanti Tyres is the official tyre partner at the track, a position it has held since 2017. “This is an incredible achievement for the team at the Autódromo Internacional do Algarve,” said Davanti general manager Peter Cross.
Davanti marked its fifth anniversary with its first international dealer conference at the end of February. The tyre brand hosted more than 150 attendees by Everton Football Club’s Goodison Park, where it’s development director Gary Cross took the opportunity to announce its upcoming products, including range extensions and what might be called the second generation of Davanti tyres given the new naming conventions first introduced in the Wintoura winter tyre and Terratoura all-terrain 4×4 tyre ranges. Davanti sales director for UK and Ireland Sean Maddocks also presented observations on tyre markets, the development of the brand’s global dealer network over the past five years, and its commercial partnerships including the renewal of its official brand partnership with Everton FC.
Davanti Tyres has appointed Najib Chakhtoura sales director for the Middle East and Africa, in order to establish a “permanent presence” in the region. Chakhtoura is tasked with developing relationships with new and existing distributors to increase the brand’s global reach and sales volume. He previously held senior roles developing premium brands across the UAE, Egypt, Saudi Arabia, Jordan, Kuwait and North and East Africa. Chakhtoura will establish a new regional office for Davanti to introduce the brand into new territories across North, East and West Africa, the Gulf States and the wider Middle East.
Davanti has unveiled a major distribution deal with Dutch wholesaler Tyre Trading International (TTI) at Equip Auto in Paris. The British tyre brand, which is now distributed in more than 60 countries globally, inked the deal offering next-day delivery across France, Germany, and the Benelux countries at the event.
Davanti Tyres’ association with Portugal’s Autódromo Internacional do Algarve has continued, with the Oak Group brand making an annual visit to introduce new customers to its range. Davanti has been the official tyre of the AIA’s Racing School since 2017. The 2019 event saw 40 customers take on a series of driving challenges at the circuit to put the brand’s car tyres through their paces.
The latest Davanti project – Protoura Sport – will make its Eastern debut at CITExpo in Shanghai. After appearances at Autopromotec and Automechanika Dubai, the developmental UHP tyre will be on display at the show to give Davanti partners in China, the Far East and Australasia an opportunity to take a closer look and ask the team more about their plans for the product.
Evergreen’s Dyna range of car tyres has been developed in a new iteration the brand is calling its “biggest leap forward yet in performance and reliability.” The new Dynacomfort and Dynacontrol car patterns have been designed with everyday drivers in mind, the brand adds; “drivers who need a cost effective tyre which is long lasting, comfortable to run and delivers precise control when required – wet or dry.”
Disabled driving charity Speed of Sight and Landsail Tyres have announced a major extension of their title sponsorship deal for 2019. In 2018 the Manchester-based charity used the partnership to extend its reach across the UK, offering more car enthusiasts with disabilities the chance to enjoy the thrill of driving on a track day than ever before.
Renault Clio Cup racer Dan Zelos has been supported by Evergreen Tyres for half a decade. The partnership started in karting, and has continued to Zelos’ current drive in the Renault Clio Cup. The tyre brand states that its support for Zelos is motivated both by the marketing opportunity it offers and by helping a young driver achieve his ambitions.