Tag: Peter Cross
Landsail Tyres extends partnership with driving charity Speed of Sight: video
Disabled driving charity Speed of Sight and Landsail Tyres have announced a major extension of their title sponsorship deal for 2019. In 2018 the Manchester-based charity used the partnership to extend its reach across the UK, offering more car enthusiasts with disabilities the chance to enjoy the thrill of driving on a track day than ever before.
5 years on, Evergreen-Zelos partnership ‘thriving’
Renault Clio Cup racer Dan Zelos has been supported by Evergreen Tyres for half a decade. The partnership started in karting, and has continued to Zelos’ current drive in the Renault Clio Cup. The tyre brand states that its support for Zelos is motivated both by the marketing opportunity it offers and by helping a young driver achieve his ambitions.
Davanti Tyres secures five new distribution deals
Davanti has established exclusive distribution deals in five new territories following its participation at The Tire Cologne. The brand stated that the impact of the show has “exceeded expectations”. Davanti held a series of meetings during the event, which resulted in confirmed deals to distribute tyres in the Czech Republic, Serbia, Macedonia, Belarus and Moldova.
Davanti displays expanded range, including new A/T tyre at Automechanika Dubai
Davanti has exhibited its extended range of tyres at Automechanika Dubai, reporting positive reactions to its expansion strategy across Europe and Asia. The brand included its recently launched all-terrain tyre, the Terratoura, explaining that a full range of tyres is a prerequisite for building Davanti’s profile in new markets. The company also mentioned the value of Gulf Cooperation Council (GCC) accreditation in the Middle East – a measure Davanti has taken with its whole range, where competitors have chosen to accredit only the most popular sizes.
Landsail Tyres launches Speed Of Sight charity partnership
Driving charity Speed Of Sight and Landsail Tyres have launched a new partnership for 2018. The Manchester-based organisation uses specially adapted high-performance cars to offer track day experiences for individuals with disabilities, including the blind and partially sighted. Landsail will support SOS in fundraising efforts and at awareness events.
Davanti looks forward to innovation focus at Tire Cologne
Davanti Tyres is looking forward to the focus on “innovation and agile working” at the inaugural Tire Cologne show (Koelnmesse, Germany, 29 May to 1 June), stating that the theme “reflects where the industry needs to be in 2018.” Organisers say the show has been created to promote innovation in the tyre industry and faster turnaround to bring cutting-edge new products to market. The brand founded in the north west of England in 2015 adds that this philosophy sits well with Davanti as it prepares to exhibit.
Evergreen modernises with full Dyna range
The Grouptyre distributed Evergreen Tyres brand has completed a modernisation process, with its car tyre range largely represented by two Dyna products: the DynaControl EU728 and the DynaComfort EH226.
Evergreen Dyna redesigned to deliver for UK 4×4 drivers
Evergreen Tyres’ recent relaunch of its Dyna range includes two key SUV/4x4 patterns; the DynaControl ES880 and the DynaComfort ES380. The Dyna range was introduced in 2016 with redesigned tread patterns and tyre constructions. The brand states that the result of this is improvement in steering, fuel efficiency, all weather grip and road noise, important performance characteristics to the UK market.
Davanti DX390 receives TÜV SÜD certification
Davanti Tyres has been awarded TÜV SÜD accreditation for its DX390 high performance car tyre. The company states that the accolade helps to set Davanti aside as a trusted brand, reinforcing its commitment to safety, reliability, and durability. The DX390 was tested against several mid-range competitors; in gaining the TÜV seal the tyre’s weighted outcome outperformed all tested rivals in most safety-relevant criteria, like wet and dry braking. Davanti added that its close cooperation with the testing organisation during the testing process has also led to significant improvements in quality and performance.
Davanti’s Wintoura range completes brand’s entry into winter tyre market
Davanti launched its new Wintoura winter tyres at Autopromotec 2017, marking the company's initial step forward into the sector. The range of winter patterns is the result of three years of design and development that culminated at the Test World Oy testing ground in Finland. Peter Cross, general manager of Davanti Tyres says, “Three years from an initial concept to production is a long time but it has been well worth the wait…
Davanti Tyres signs three-year partnership with Everton Football Club
Davanti Tyres has signed a commercial partnership deal to make it Everton Football Club's official tyre partner from 2017. The three-year commercial sponsorship deal was signed in August 2017 by Alan McTavish, Everton Football Club head of commercial partnerships, and Peter Cross, general manager of Davanti Tyres at Goodison Park. Davanti was launched in 2015, and carries more than 10 different tyre patterns, ranging from smaller passenger cars, heavy duty commercial taxis/van tyres, to high-performance SUV/4x4, and winter tyres. Signing a Premier League sponsorship deal, the brand targets the global audience offered by the competition.
Latin America debut for Davanti tyre range
Sales of Davanti tyres are growing in Europe, and last month the team behind the brand announced a new partner had taken on the brand’s distributorship in the Middle East region. Now, Davanti Tyres has a firm eye on Latin America; following the brand’s presence at the Latin American & Caribbean Tyre Expo in Panama in June, a deal has been struck for the distribution of Davanti tyres in the Colombian market.
Davanti Tyres appoints Terramar on exclusive Middle East sales deal
Davanti Tyres has signed an exclusive sales deal across the Middle East with international trading house Terramar GmbH. The private brand of UK wholesaler Oak Tyres states that this continues its global expansion plans, building upon strong global sales since its launch in 2015. The deal joins distribution arrangements made in South Africa in late 2016. Terramar will sell Davanti Tyres exclusively across the Middle East from June 2017.
Autopromotec launch for Davanti Wintoura range
Two years after the brand’s launch at Autopromotec, and after two years of development, Davanti is bringing four new winter patterns to the Bologna show later this month. The Davanti team exhibiting at Autopromotec will also be larger, following the recent appointment of two key team members.
Full range gives Davanti more scope for new markets
The long-awaited Davanti winter range will soon be with us. When Tyres & Accessories caught up with the Davanti Tyres team at Tyrexpo Asia, they reported that final testing had been successfully concluded and volume production was scheduled to commence in June. After two years of development, four winter patterns – PCR, UHP, SUV and van – are now ready, with a total of 52 sizes to be released in 2017.