Davanti marked its fifth anniversary with its first international dealer conference at the end of February. The tyre brand hosted more than 150 attendees by Everton Football Club’s Goodison Park, where it’s development director Gary Cross took the opportunity to announce its upcoming products, including range extensions and what might be called the second generation of Davanti tyres given the new naming conventions first introduced in the Wintoura winter tyre and Terratoura all-terrain 4×4 tyre ranges. Davanti sales director for UK and Ireland Sean Maddocks also presented observations on tyre markets, the development of the brand’s global dealer network over the past five years, and its commercial partnerships including the renewal of its official brand partnership with Everton FC.
Davanti Tyres has appointed Najib Chakhtoura sales director for the Middle East and Africa, in order to establish a “permanent presence” in the region. Chakhtoura is tasked with developing relationships with new and existing distributors to increase the brand’s global reach and sales volume. He previously held senior roles developing premium brands across the UAE, Egypt, Saudi Arabia, Jordan, Kuwait and North and East Africa. Chakhtoura will establish a new regional office for Davanti to introduce the brand into new territories across North, East and West Africa, the Gulf States and the wider Middle East.
Davanti has unveiled a major distribution deal with Dutch wholesaler Tyre Trading International (TTI) at Equip Auto in Paris. The British tyre brand, which is now distributed in more than 60 countries globally, inked the deal offering next-day delivery across France, Germany, and the Benelux countries at the event.
Davanti Tyres’ association with Portugal’s Autódromo Internacional do Algarve has continued, with the Oak Group brand making an annual visit to introduce new customers to its range. Davanti has been the official tyre of the AIA’s Racing School since 2017. The 2019 event saw 40 customers take on a series of driving challenges at the circuit to put the brand’s car tyres through their paces.
The latest Davanti project – Protoura Sport – will make its Eastern debut at CITExpo in Shanghai. After appearances at Autopromotec and Automechanika Dubai, the developmental UHP tyre will be on display at the show to give Davanti partners in China, the Far East and Australasia an opportunity to take a closer look and ask the team more about their plans for the product.
Evergreen’s Dyna range of car tyres has been developed in a new iteration the brand is calling its “biggest leap forward yet in performance and reliability.” The new Dynacomfort and Dynacontrol car patterns have been designed with everyday drivers in mind, the brand adds; “drivers who need a cost effective tyre which is long lasting, comfortable to run and delivers precise control when required – wet or dry.”
Disabled driving charity Speed of Sight and Landsail Tyres have announced a major extension of their title sponsorship deal for 2019. In 2018 the Manchester-based charity used the partnership to extend its reach across the UK, offering more car enthusiasts with disabilities the chance to enjoy the thrill of driving on a track day than ever before.
Renault Clio Cup racer Dan Zelos has been supported by Evergreen Tyres for half a decade. The partnership started in karting, and has continued to Zelos’ current drive in the Renault Clio Cup. The tyre brand states that its support for Zelos is motivated both by the marketing opportunity it offers and by helping a young driver achieve his ambitions.
Davanti has established exclusive distribution deals in five new territories following its participation at The Tire Cologne. The brand stated that the impact of the show has “exceeded expectations”. Davanti held a series of meetings during the event, which resulted in confirmed deals to distribute tyres in the Czech Republic, Serbia, Macedonia, Belarus and Moldova.
Davanti has exhibited its extended range of tyres at Automechanika Dubai, reporting positive reactions to its expansion strategy across Europe and Asia. The brand included its recently launched all-terrain tyre, the Terratoura, explaining that a full range of tyres is a prerequisite for building Davanti’s profile in new markets. The company also mentioned the value of Gulf Cooperation Council (GCC) accreditation in the Middle East – a measure Davanti has taken with its whole range, where competitors have chosen to accredit only the most popular sizes.
Driving charity Speed Of Sight and Landsail Tyres have launched a new partnership for 2018. The Manchester-based organisation uses specially adapted high-performance cars to offer track day experiences for individuals with disabilities, including the blind and partially sighted. Landsail will support SOS in fundraising efforts and at awareness events.
Davanti Tyres is looking forward to the focus on “innovation and agile working” at the inaugural Tire Cologne show (Koelnmesse, Germany, 29 May to 1 June), stating that the theme “reflects where the industry needs to be in 2018.” Organisers say the show has been created to promote innovation in the tyre industry and faster turnaround to bring cutting-edge new products to market. The brand founded in the north west of England in 2015 adds that this philosophy sits well with Davanti as it prepares to exhibit.
The Grouptyre distributed Evergreen Tyres brand has completed a modernisation process, with its car tyre range largely represented by two Dyna products: the DynaControl EU728 and the DynaComfort EH226.
Evergreen Tyres’ recent relaunch of its Dyna range includes two key SUV/4×4 patterns; the DynaControl ES880 and the DynaComfort ES380. The Dyna range was introduced in 2016 with redesigned tread patterns and tyre constructions. The brand states that the result of this is improvement in steering, fuel efficiency, all weather grip and road noise, important performance characteristics to the UK market.
Davanti Tyres has been awarded TÜV SÜD accreditation for its DX390 high performance car tyre. The company states that the accolade helps to set Davanti aside as a trusted brand, reinforcing its commitment to safety, reliability, and durability. The DX390 was tested against several mid-range competitors; in gaining the TÜV seal the tyre’s weighted outcome outperformed all tested rivals in most safety-relevant criteria, like wet and dry braking. Davanti added that its close cooperation with the testing organisation during the testing process has also led to significant improvements in quality and performance.