Bridgestone adds India to EMEA region

From 1 January 2020, Bridgestone’s India business will fall into the EMEA Strategic Business Unit (SBU), transferring from the China, Asia-Pacific SBU. As a result, Bridgestone Europe, Russia, Middle East and Africa (BSEMEA) will become Bridgestone Europe, Russia, Middle East, India and Africa (BSEMIA), one of four SBUs globally, alongside Bridgestone China, Asia-Pacific, Bridgestone Americas, and Bridgestone Japan. According to the company, the integration of Bridgestone India into EMEA comes as a result of Bridgestone EMEA’s “ongoing transformation capitalising on the opportunities digitalisation offers to pioneer mobility solutions that meet the needs of customers for convenience, efficiency and sustainability”.

The rest of this article is for subscribers only:
Log inSubscribe

Comments closed