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Davanti looks forward to innovation focus at Tire Cologne

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Davanti Tyres is looking forward to the focus on “innovation and agile working” at the inaugural Tire Cologne show (Koelnmesse, Germany, 29 May to 1 June), stating that the theme “reflects where the industry needs to be in 2018.” Organisers say the show has been created to promote innovation in the tyre industry and faster turnaround to bring cutting-edge new products to market. The brand founded in the north west of England in 2015 adds that this philosophy sits well with Davanti as it prepares to exhibit.

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  1. Davanti Tyres secures five new distribution deals
  2. Davanti’s next-gen Protoura a CITExpo star
  3. Davanti appoints UK and Ireland sales director
  4. The Tire Cologne on why it moved to 2021
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Evergreen modernises with full Dyna range

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The Grouptyre distributed Evergreen Tyres brand has completed a modernisation process, with its car tyre range largely represented by two Dyna products: the DynaControl EU728 and the DynaComfort EH226.

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  1. Dyna-mic control and comfort ‘makes every Evergreen journey exceptional’
  2. Oak Tyres outlines brand strategy in new Davanti era
  3. Evergreen Dyna range boasts “Dynamic” performance
  4. Davanti unveils wave of new product, partnership news at first conference
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Evergreen Dyna redesigned to deliver for UK 4×4 drivers

Evergreen Tyres’ recent relaunch of its Dyna range includes two key SUV/4×4 patterns; the DynaControl ES880 and the DynaComfort ES380. The Dyna range was introduced in 2016 with redesigned tread patterns and tyre constructions. The brand states that the result of this is improvement in steering, fuel efficiency, all weather grip and road noise, important performance characteristics to the UK market.

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  1. Evergreen Dyna range increases options for 4x4s and SUVs
  2. Evergreen aims to deliver ‘exceptional ride quality for SUV drivers’
  3. 4×4 growth offers opportunities in sub-premium categories for exclusive brands – Grouptyre
  4. 5 years on, Evergreen-Zelos partnership ‘thriving’
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Davanti DX390 receives TÜV SÜD certification

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Davanti Tyres has been awarded TÜV SÜD accreditation for its DX390 high performance car tyre. The company states that the accolade helps to set Davanti aside as a trusted brand, reinforcing its commitment to safety, reliability, and durability. The DX390 was tested against several mid-range competitors; in gaining the TÜV seal the tyre’s weighted outcome outperformed all tested rivals in most safety-relevant criteria, like wet and dry braking. Davanti added that its close cooperation with the testing organisation during the testing process has also led to significant improvements in quality and performance.

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Related news:

  1. Davanti completes Idiada benchmarking tests: video
  2. Oak Tyres outlines brand strategy in new Davanti era
  3. Davanti Tyres signs three-year partnership with Everton Football Club
  4. Davanti unveils wave of new product, partnership news at first conference
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Davanti’s Wintoura range completes brand’s entry into winter tyre market

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Davanti launched its new Wintoura winter tyres at Autopromotec 2017, marking the company’s initial step forward into the sector. The range of winter patterns is the result of three years of design and development that culminated at the Test World Oy testing ground in Finland. Peter Cross, general manager of Davanti Tyres says, “Three years from an initial concept to production is a long time but it has been well worth the wait…

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  1. Autopromotec launch for Davanti Wintoura range
  2. Full range gives Davanti more scope for new markets
  3. Davanti signs TTI distribution deal for France, Germany, Benelux
  4. Davanti unveils wave of new product, partnership news at first conference
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Davanti Tyres signs three-year partnership with Everton Football Club

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Davanti Tyres has signed a commercial partnership deal to make it Everton Football Club’s official tyre partner from 2017. The three-year commercial sponsorship deal was signed in August 2017 by Alan McTavish, Everton Football Club head of commercial partnerships, and Peter Cross, general manager of Davanti Tyres at Goodison Park. Davanti was launched in 2015, and carries more than 10 different tyre patterns, ranging from smaller passenger cars, heavy duty commercial taxis/van tyres, to high-performance SUV/4×4, and winter tyres. Signing a Premier League sponsorship deal, the brand targets the global audience offered by the competition.

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Related news:

  1. Davanti unveils wave of new product, partnership news at first conference
  2. Maxxis renews ‘beneficial’ Liverpool FC sponsorship
  3. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  4. Avon Tyres becomes official Derby County shirt sponsor
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Latin America debut for Davanti tyre range

Sales of Davanti tyres are growing in Europe, and last month the team behind the brand announced a new partner had taken on the brand’s distributorship in the Middle East region. Now, Davanti Tyres has a firm eye on Latin America; following the brand’s presence at the Latin American & Caribbean Tyre Expo in Panama in June, a deal has been struck for the distribution of Davanti tyres in the Colombian market.

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  1. Davanti Tyres appoints Terramar on exclusive Middle East sales deal
  2. Davanti appoints MEA sales director to establish new regional office
  3. Davanti unveils wave of new product, partnership news at first conference
  4. Hosting F1 grand prix ‘an incredible achievement’ for Portimão circuit – Davanti
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Davanti Tyres appoints Terramar on exclusive Middle East sales deal

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Davanti Tyres has signed an exclusive sales deal across the Middle East with international trading house Terramar GmbH. The private brand of UK wholesaler Oak Tyres states that this continues its global expansion plans, building upon strong global sales since its launch in 2015. The deal joins distribution arrangements made in South Africa in late 2016. Terramar will sell Davanti Tyres exclusively across the Middle East from June 2017.

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  1. Davanti displays expanded range, including new A/T tyre at Automechanika Dubai
  2. Davanti appoints MEA sales director to establish new regional office
  3. Davanti signs South African distribution deal
  4. Davanti Tyres secures five new distribution deals
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Autopromotec launch for Davanti Wintoura range

Two years after the brand’s launch at Autopromotec, and after two years of development, Davanti is bringing four new winter patterns to the Bologna show later this month. The Davanti team exhibiting at Autopromotec will also be larger, following the recent appointment of two key team members.

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Related news:

  1. Davanti’s Wintoura range completes brand’s entry into winter tyre market
  2. Algarve Product Experience extends Davanti’s first-year hot streak
  3. Davanti’s next-gen Protoura a CITExpo star
  4. Davanti progressing with Protoura, planning all-season segment entry
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Full range gives Davanti more scope for new markets

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The long-awaited Davanti winter range will soon be with us. When Tyres & Accessories caught up with the Davanti Tyres team at Tyrexpo Asia, they reported that final testing had been successfully concluded and volume production was scheduled to commence in June. After two years of development, four winter patterns – PCR, UHP, SUV and van – are now ready, with a total of 52 sizes to be released in 2017.

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Related news:

  1. Algarve Product Experience extends Davanti’s first-year hot streak
  2. Davanti’s Wintoura range completes brand’s entry into winter tyre market
  3. Davanti unveils wave of new product, partnership news at first conference
  4. Davanti Tyres: New winter & run-flat ranges, Shanghai sales office
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Davanti signs South African distribution deal

Davanti will be distributed in South Africa by Tyremart, one of the country’s largest independent tyre fitment franchises. With immediate effect, Tyremart will promote and sell the complete Davanti range of car, 4×4/SUV and light commercial vehicle tyres having signed an exclusive distribution agreement.

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Related news:

  1. Davanti Tyres appoints Terramar on exclusive Middle East sales deal
  2. Goodyear Sells SA Distributor
  3. Starco expands South African subsidiary
  4. Davanti Tyres secures five new distribution deals
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Davanti Tyres: New winter & run-flat ranges, Shanghai sales office

By the time Tyres & Accessories caught up with Davanti Tyres towards the end of CITExpo, the team was looking back at a full year of trade fairs – the Shanghai show was the company’s last major exhibition for 2016. Yet although Davanti Tyres is now taking a breather from the show circuit, its work promoting the brand continues.

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Related news:

  1. Full range gives Davanti more scope for new markets
  2. Autopromotec launch for Davanti Wintoura range
  3. Davanti’s next-gen Protoura a CITExpo star
  4. Davanti progressing with Protoura, planning all-season segment entry
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Eckert appointed to promote Davanti in Europe

It is little over a year since Davanti’s launch at the Autopromotec show, and within this short space of time the brand has gained a foothold in the UK and Irish tyre markets. Now the team behind Davanti have their sights on Europe, and to help establish the brand there have appointed Michael Eckert Davanti’s European sales director.

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Related news:

  1. Davanti appoints UK and Ireland sales director
  2. Oak Tyres outlines brand strategy in new Davanti era
  3. Autopromotec launch for Davanti Wintoura range
  4. Davanti’s Wintoura range completes brand’s entry into winter tyre market
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Davanti completes Idiada benchmarking tests: video

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Having launched at Autopromotec in May 2015, the Oak Group’s Davanti Tyres private brand has grown quickly, with the appointments of Sean Maddocks to UK and Ireland sales director, and Andrew Billingham and Andy Kent as regional sales managers. In addition to growing the management team, the brand has undergone a series of benchmarking tests for its current passenger car tyres at the large Applus+ Idiada proving ground near Barcelona, which has grown in stature since 1994 to become what is widely thought of as Europe’s premier independent facility – an opinion backed by the comparatively large number of tyre manufacturers currently testing on site.

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If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Davanti unveils wave of new product, partnership news at first conference
  2. Algarve Product Experience extends Davanti’s first-year hot streak
  3. Davanti DX390 receives TÜV SÜD certification
  4. Terratoura all-terrain tyre extends Davanti range
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