Up, up…and away – tyre shop drops superhero branding following legal threat
DC Comics in the role of Lex Luthor? The US-based company has taken exception to the life and deeds of ‘Super Tyre Guy’ and thrown its considerable weight behind erasing the tyre-themed superhero from existence. Super Tyre Guy is the character created by a New Zealand tyre shop trading under that name. Or rather he was, until a letter sent by DC Comics’ legal representative killed off Super Tyre Guy far more effectively than kryptonite could possibly dispatch his more famous – and trademarked – caped inspiration.