Coventry University study shows economic, sustainability benefits of Bridgestone CV tyre range
A four-month academic study at Coventry University, supported by Bridgestone, has demonstrated the scale of the business case for fitting tyres that assist a commercial vehicle’s efficiency. With increasing economic demands being placed on its commercial fleet partners, Bridgestone contacted the Warwickshire university with an invitation to investigate the benefits associated with its premium Duravis and Ecopia tyre ranges. Business Analytics masters graduate Sreyas Sunil Kunnappally embarked on a painstaking project, arriving at this conclusion. His final report is now being revealed for the first time.