The family ownership of Hankook Tire and Technology must pay a fine of KRW 4.59 billion (£2.9 million) after losing a lawsuit related to foreign assets. Seoul-based publication The Korea Herald writes that the Seoul Administrative Court recently ruled against the lawsuit brought by Cho Yang-rae, honorary chairman of Hankook & Co., and his eldest son Cho Hyun-sik.
First presented at the SEMA show in Las Vegas back in 2014 and subsequently launched in Europe and dozens of other markets, Laufenn is Hankook Tire’s second brand. After introducing Laufenn to the world, Hankook is now bringing the brand home and offering it in South Korea for the first time. By debuting Laufenn locally, the tyre maker aims to “further accelerate” its domestic market penetration with a multi-brand strategy that satisfies “the diverse tastes of consumers.”
An opening ceremony took place on 25 May for the largest proving ground in Asia, Hankook Technoring. Hankook Tire & Technology says the facility in Taean, South Korea will serve as a state-of-the-art research and development centre for its “most advanced products to come.”
South Korean tyre makers can once again compete head-to-head on the baseball field, with Kumho Tire resuming its sponsorship of the Kia Tigers after a four-year hiatus. It joins Hankook Tire, sponsor of the Doosan Bears, in the top-level KBO League.
Hankook Tire & Technology is collaborating with Korean sportswear brand Prospecs to release a series of running shoes with enhanced grip in wet and wintry conditions. Prospecs provides this extra traction by utilising the tread pattern from the Hankook Kinergy 4S2 all-season tyre on the trainers’ soles.
Various news sources are reporting that South Korea’s Kumho Tire signed a memorandum of understanding (MoU) with Saudi Arabia-based Blatco (Black Arrow Tire Co. as part of the Saudi-South Korean Business Forum on 18 January 2022. As many as 13 agreements were signed during the Saudi-South Korean Business Forum, of which 10 were signed by oil major Saudi Aramco.
In May we shared that Hankook & Company Co., Ltd., the holding company of Hankook Tire & Technology Co., Ltd., had established a fund the previous month to facilitate the securing of a new growth engine. The company reports that this business portfolio, named S.T.R.E.A.M., has made its first investment. It has invested in Mobiltech, an artificial intelligence-based spatial information and service start-up, and is now contemplating potential joint projects with Hankook Tire.
SpeedMate claims to be South Korea’s leading automotive aftermarket brand, and tyres are just one of many products sold through its outlets and Tire Pick O2O platform. The SK Group company has now entered into an agreement with Hankook Tire & Technology for the supply of an exclusive tyre brand, Roadmate.
The 2015-launched Hankook Winter i*cept RS² is still delivering strong performances in comparative tyre tests, such as its ‘good’ rating in Auto Bild’s winter 2021 evaluation, but a successor tyre is already available – in Korea, at least. Hankook Tire & Technology is launching the Winter i*cept RS³ in its domestic market today.
Hankook Tire is collaborating with Korean footwear brand Yase to launch a range of eco-friendly shoes made using recycled tyres. This ‘Zero – Leave Nothing Behind’ project offers those still too young to drive the opportunity to get to know Hankook Tire – the tyre maker expects the products will “resonate with customers who are early adopters and are conscious about the environment.”
A ceremony was held at Nexen Tire’s R&D centre in Seoul yesterday to mark the official debut of the N’Fera Racing Team. Several of the South Korean tyre maker’s top executives attended the event, including chief executive officer Travis (Ho-chan) Kang, as well as Hwang Doyun, the team’s first driver.
Hankook & Company Co., Ltd., the holding company of Hankook Tire & Technology Co., Ltd., has expanded its cooperation with the Korea Advanced Institute of Science and Technology (KAIST) through the signing of a memorandum of understanding with its College of Engineering. This latest MoU centres on the ‘Symbiotic Transformation for AI-infused Reality (STAR) Project’ and seeks to “build a data infrastructure platform and strengthen cooperation in researches for the post-AI age.” One potential outcome of this collaboration is that data will later be used in Hankook’s tyre research and development.
Under extensions to an agreement first signed in 2019, tyre maker Hankook and the Korea Advanced Institute of Science and Technology (KAIST) will continue and expand operations at the HK-KAIST Digital Innovation Center, which is located within the Hankook Technodome in Daejeon, Korea.
Aramco