Solid Auto UK is introducing a completely new corporate identity, including new logo and brand imagery, for its entire Japanese and Korean product portfolio. The updated branding and new packaging is designed with the customer in mind, ensuring a high quality contemporary visual image, which is backed up by the OE quality product inside the box.
Solid Auto UK has added 31 fast moving part numbers to its extensive range of specialist Japanese and Korean automotive products. The additions comprise cabin filters, oil filters, fuel filters, brake discs, clutch kits, and multi-rib belts.
Solid Auto UK has revealed plans to accelerate the growth of its range of filters for Japanese and Korean vehicles, with a specific focus on providing motor factors and garages with OE-quality products.
Solid Auto UK has appointed Kay Reece as its new telephone representative for UK Buying Groups, bringing a wealth of experience in the automotive aftermarket sector to the company.
Working at Solid Auto’s head office in Halesowen, West Midlands, Kay has joined from Universal Automotive and in her new role will be tasked with working alongside the major buying groups and their members to grow their sales of Solid’s expanding product range.
Solid Auto UK has added several ABS sensors to its braking product range for Japanese and Korean vehicles. In total, seven ABS sensors have been added to cover 26 vehicle applications. These new additions are for Honda Civic (2006-12), Hyundai Santa Fe (2001-05) and Nissan Navara (2001>) vehicles.
Solid Auto UK has added a number of new air, oil and fuel filters to its expanding filters range for Japanese and Korean vehicles. In total, nine new filters have been launched covering 54 vehicle applications.
Solid Auto has become an approved supplier to the CAAR buying group. The specialist Japanese and Korean parts supplier has been approved across all products and brands and is equipped to supply CAAR’s 450 members nationwide.
Solid Auto (UK) Ltd has become an official UK distributor for Denso aftermarket products. The West Midlands business is rapidly expanding its supply portfolio and states that the addition of the Denso brand will further complement the company’s specialism in the supply of Japanese and Korean car parts. The manufacturer’s spark plugs will initially be available from Solid Auto UK with more product groups likely to be added in the future.
Solid Auto UK has renewed its supply agreement with Groupauto, marking a 10 year partnership for the Japanese and Korean specialist and buying group. The agreement covers all product groups including filters, brake pads and discs, clutches, cooling, steering and suspension, engine components and electrical. Groupauto members will also have access to the company’s new ranges of ABS Sensors and EGR Valves.