Sailun Tire has entered into a partnership agreement with China’s Apex Motorsport. The deal, signed on 21 August by Apex Motorsport’s Jin Yi and Chen Zheng, deputy director of Sailun Motorsport, gives Apex global sales rights for Sailun Sports Tires including the full range of Sailun Gene R tyres. Sailun believes this agreement marks its “successful shift from the prosumer market to the consumer market following three years of racing events that put Sailun Tire products to various stringent tests.”
Sailun’s SDR1 truck tyre has attained TÜV SÜD MARK certification, the first Chinese manufacturer in the tyre industry to do so, according to the company.
The SDR1 series of tyres from Sailun are sold in more than 30 countries and regions in Europe, such as Germany, France, the United Kingdom, Italy, Poland, and Spain and has been well received by all Sailun dealers in Europe. For Sailun, gaining TÜV SÜD certification “not only demonstrates Sailun’s strengths in development and production in high-end tyre products, but it also signifies the approval of the European market towards its products, laying the foundation for growth in this high-end market”.
Tyrepress has published its 2020 ranking of the world’s top tyre manufacturers. Our ranking lists the top 20 tyre makers ordered by turnover from tyres in the previous calendar year. For example, Continental turned over nearly 45 billion euros in 2019, but 26.4 per cent of this was from its tyre divisions, making it the fourth largest tyre manufacturer in the world with 11.7 billion euros. The ranking presents a baseline for discussing the relative positions of the largest global players in tyre production. In 2019, we noted that Bridgestone had opened up a gap at the top of our ranking, around 2.65 billion euros ahead of second-placed Michelin in tyre turnover. This year, the French giant has reduced this gap to just over half a billion euros, reflecting its most recent acquisitions.
Jinyu Tire Group hosted the groundbreaking ceremony of Jinyu (Vietnam) Tire Company Ltd’s 2 million tyre a year factory in Phuoc Dong Industrial Park, Tay Ninh Province, Vietnam on 18 June 2020. Local industrial park leaders as well as customer, supplier and construction representatives attended on the behalf of Jinyu Tire Group partners in light of the Covid pandemic
Sailun Group has appointed Gareth Passmore as senior vice president (PCR and TBR Tyres). The manufacturer states that his appointment is designed to strengthen the company’s management team in Europe, aligned with its objective of growing its European market share. Passmore is making his return to Sailun having previously served as president of Sailun Jinyu International in 2016-17. Fluent in several languages, Passmore has previously held a number of international focused roles with Falken, Apollo, and Continental.
Sailun Group is investing just over RMB 2 billion (£226 million) to increase truck tyre capacity at its Liaoning, Shenyang Province plant by 3 million pieces a year. The company’s wholly-owned Sailun (Shenyang) Tire Co. Ltd. subsidiary broke ground on the project on 1 March.
TBC Brands, one of the largest distributors of private brand tyres in North America, is offering an enhanced Sailun Advantage truck tyre warranty. According to the company, the new warranty programme is a “game-changing” combination of outstanding quality, competitive pricing, expansive product selection, enhanced warranties and multiple retreads.
The Sailun Group is investing around RMB 1 billion (£110.6 million) to boost passenger car tyre capacity at its factory in Dongying, Shandong Province to 27 million tyres a year. This growth will take place as part of Sailun’s ‘HP Tire Expansion Project’ and is considered a “necessary guarantee for the group to impact the domestic mid/high-end OE market.”
In order to support China’s anti-coronavirus epidemic actions, the Sailun Group has donated 10 million yuan to the Qingdao Red Cross for emergency assistance and to help mitigate the spread of the virus. Of the 10 million yuan donation, 4 million yuan came from the group’s management team and employees.
The latest global tyre market share figures from tyre industry analyst Astutus Research show how long-established, leading players headquartered in Japan, Europe, and North America have seen their volume share diminish, while Chinese, ASEAN, and selected other markets’ tyre manufacturers’ share has risen. The analyst states that in aggregate, the ten leading PCLT tyre manufacturers based in Japan, Europe and North America (J-E-NA) have lost almost 6 percentage points of market share since the end of 2011 (OE and replacement segments combined, volumes in tyre units). In part this reflects a strategic choice of some to focus on the higher value premium segments of the market.
Sailun Tyre has introduced a new six-year product guarantee on all of its Sailun and RoadX truck tyres. The guarantee is valid as of 1 November 2019. Janis Amolins, sales director, Sailun Group Europe, said the guarantee “underlines the confidence and belief we have in the quality, performance and durability of our tyres.”
Groundbreaking took place earlier this month for the China (Dongying) Intelligent Connected Vehicle (ICV) Test Site project, a joint venture between FAW Group, Dongying City and Sailun Group. The ceremony was attended by more than 200 people, including Sailun chief executive officer Yuan Zhongxue.
The three days of drifting excitement that was the China Drifting Cup Grand Prix (DCGP) came to an end on 13 October, with the Sailun Drift Team crowned champion of the Singles, Drift-Chase and the Manufacturer’s Cup categories. Sailun Group says these results highlight the combined performance of the vehicles, drivers’ capabilities and the “fine-tuned product design” of the second-generation Sailun FG1 race tyre.