Off-highway tyre specialist GRI has acquired Hungary-based tyre distributor ATRA Kecskemet, a company reported to hold a more than 50 per cent market share in the country’s material handling and construction tyre markets. The acquisition includes eight ATRA branches across Hungary and brings the firm’s 50-strong workforce into the GRI fold.
Giorgio Gramegna is GRI’s new director for Europe and in this capacity will lead the specialty tyre manufacturer’s efforts to grow its business within the region. He is joined by Simon Michael, who GRI has named director for MEA & South America. GRI says that these appointments “signal the company’s commitment to being close to and serving customers in those regions.
Amongst the new product launches at the SIMA 2022 exhibition is the GRI Green XLR Earth 65+, an agricultural tyre produced with 37.5 per cent sustainable materials. Following its debut at the Paris show between 6 and 10 November, GRI will bring the new range to market in early 2023.
Sri Lanka-based off-highway tyre maker GRI has opened a new corporate office in the USA. Situated in North Carolina within the Research Triangle Park (RTP), a location chosen for its close proximity to a growing customer base, the facility will take over sales operations, customer support and logistics functions. This local presence will also facilitate GRI’s endeavours to develop products specifically for the North American market.
Off-highway tyre specialist GRI has introduced an agricultural tyre range containing 37.5 per cent sustainable materials. The new Green XLR Earth series is made with a high percentage of recycled carbon black, soybean oil, HD silica and reclaimed rubber. GRI debuted the range at the Farm Progress Show in Iowa, USA.
With its currency the world’s worst-performing at present, Sri Lanka is facing an economic and political crisis. Despite these issues, GRI remains resilient and continues to supply its specialty tyres to global customers. The tyre maker has published a statement underlining its commitment to stand firm during the challenging times prevailing in the island nation.
Green has long been a byword for environmental awareness, and to ensure nobody doubts the credentials of its latest product, GRI Tires is offering the new Ultimate Green XT in this particular colour. The company says the tyre is its “most environmentally-friendly” product so far.
Sri Lankan tyre maker GRI Tires strives to be a responsible company that always recognises the importance of giving back to the country and its people, especially in times of need. Managing director Prabhash Subasinghe states that it “is ingrained in our DNA as an organisation to give back to society.”
GRI has commenced its supply of original equipment tyres to the KION Group, one of the world’s leading providers of industrial trucks and supply chain solutions. KION selected GRI’s Ultimate XT premium plus tyre for its Linde Material Handling forklift trucks, produced in Germany. GRI manufactures its speciality tyres in Sri Lanka, using some of the latest technology and locally sourced natural rubber. It calls the OE deal a milestone for its product development.
Global Rubber Industries (Pvt.) Ltd. (GRI) has spent the last 18 years since its foundation cultivating its niche in the industrial, agricultural and construction tyre sectors. With ambitious capacity and expansion plans underway, Tyres & Accessories interviewed managing director Prabhash Subasinghe and learnt more about the company’s plans to build on its growth foundations.
This interview appears in full in the November edition of Tyres & Accessories magazine. Not yet a subscriber? You can change that here.
Agility and rapid responsiveness are important for GRI, and the company believes these qualities set it apart within the specialty tyre manufacturing industry. It shares that the firm has “been ahead of other companies in the industry” facing the current COVID-19 situation thanks to the very proactive and far-sighted actions of its senior management.
Sri Lanka’s Global Rubber Industries (GRI Tires) has acquired Australian tyre supplier Tradefaire International’s industrial tyre business, Axis Tyres Pty Ltd. The acquisition includes Axis locations in Melbourne (Altona and Braeside), Sydney and Adelaide. Together with GRI’s existing branch in Brisbane, the company now operates five sites in Australia.
A new strategic business partnership between Al Dobowi and GRI has been set up to facilitate the distribution of the GRI off-highway tyre brand in Middle Eastern and African markets. The partnership was officially launched at a function in Dubai on 29 April.
Maury Shnier has been appointed Sales and Marketing Director for the Americas at Global Rubber Industries (GRI). He comes to the company from Camso, where he was executive director of sales and operations within the firm’s Material Handling Aftermarket division in Canada and the USA.