GRI and Al Dobowi launch strategic partnership
A new strategic business partnership between Al Dobowi and GRI has been set up to facilitate the distribution of the GRI off-highway tyre brand in Middle Eastern and African markets. The partnership was officially launched at a function in Dubai on 29 April.
“Al Dobowi and GRI share the same business principle based on providing high-quality products to its customers,” stated Surender Kandhari, founder and chairman of the Al Dobowi Group. “GRI, being one of the largest specialty tyre manufacturers in Sri Lanka, have become the trusted and reliable manufacturer of construction, agricultural and material handling tyres. I am confident that working together, we can achieve success in the Middle East and African market with the GRI brand.”
Prabhash Subasinghe, managing director of GRI, added: “Taking on notable business ventures with Mr Kandhari, whom I consider to be a personal friend, is truly a pleasure. Al Dobowi is a leading robust and quality-oriented company that provides exceptional customer satisfaction and unparalleled levels of service. We find that these values complement and are coherent with GRI’s values of purposeful action and relentless drive.”