Having already given its sites for South Korea and North America the treatment, Hankook Tire is continuing the renewal of its official websites in a further 26 countries. It says the new sites aim to “strengthen the platform’s function as a sales hub” and will “provide users with a more user-friendly, interactive digital experience.”
Customers based in Europe have been able to place orders and gain information at the Magna Tyres Portal since last October, and Magna Tyres Group is now extending its reach to markets all around the world. Effective immediately, all Magna customers can utilise the entire Magna Tyres Portal, which in addition to covering the entire process from providing initial information to ordering tyres, includes many important features such as product and technical documentation, marketing support and aftersales service.
Avon Tyres will showcase its three main product lines – passenger car, motorcycle and motorsport tyres – at this month’s The Tire Cologne. The latest and most innovative from the Avon range will be displayed on stand C-070, Hall 6, together with the British brand’s new style and completely redesigned website.
With its new website, Schrader Performance Sensors says it possesses an “all-encompassing and easy access” online platform for its TPMS sensors and training offers. The automotive aftermarket brand of Sensata Technologies invites visitors to head over to www.SchraderSensors.com to take a look.
Z Tyre has announced plans to offer its complete range of tyres direct to German motorists via a B2C website developed in Kaiserslautern. The announcement follows the launch of Z’s ‘flat rate’ dealer programme in the market. The brand said social media feedback and further demand for the Z tyre range from all regions has led to the new on-line initiative. It aims to cover the whole market with rapid supply and a reliable fitting network.
Goodyear has launched its next generation website in the UK and Ireland. While not quite the pioneering retail strategy employed by the manufacturer’s US digital platform, the new site (www.goodyear.co.uk) has increased the company’s interaction with end-consumers – a reaction to the sustained growth in consumers researching their tyre purchase decision online. In an unusual move for tyre manufacturers’ own websites, Goodyear also provides a recommended sell-out price on its tyres, which indicates a step towards the retail activity of its American cousin, albeit without any sort of requirement of the retailer to honour that price.