Korean tyre maker Nexen Tire has launched a new brand identity along with a new slogan – ‘We Got You’. The aim of both is to further strengthen customer satisfaction with a focus on modern mobility solutions that improve quality of life in a changing world.
Pirelli may not have invented the run-flat tyre – these have been around in various forms since the 1930s – but it is now 20 years since the Italian manufacturer brought its first run-flats to market. The road tyres that Pirelli launched in 2001 drew upon lessons learned from rallying, the setting where the tyre maker tried and tested this technology for the first time. Driving on tyres containing a reinforced structure enabled rally cars to keep moving in the event of a puncture, saving precious minutes during intense competition.
Seat has chosen Bridgestone as its preferred tyre partner to equip its new Minimó electric concept car, presented at the Geneva Motor Show. Minimó sits on specially designed tyres that apply Bridgestone’s ologic technology. Anticipating the design lines of a tyre oriented towards micro-mobility and CASE (Connected Autonomous Share Electric) vehicles, the tyres were developed for the car brand at Bridgestone’s R&D Centre in Rome.