Black Friday has established itself as a fixture in the retail run-up to Christmas here in the UK and in Europe, and even tyre distributors benefit from the associated purchasing euphoria. Heuver Tyrewholesale shares that it sold more tyres in one day than ever before, giving the company a Black Friday that represents the “pinnacle of an upward curve” that began with the sudden, corona-related increase in online orders in March.
Netherlands-based tyre wholesaler Heuver has grown through its acquisition of the Bevri Groep, a wholesaler from Zeewolde in central Netherlands. Heuver will operate the two Bevri businesses, Bevri Banden (Bevri Tyres) and Bevri Wheels, as an independent company within the Heuver Group, retaining a separate corporate identity. The wholesaler says that by combining the strengths of both companies, it can now “offer an even more complete range” of tyres and wheels.
Aeolus has launched its new NEO Urban D bus tyre in size 275/70R22.5. The tyre has been specially developed for the drive axle. Jeroen Vos, Aeolus product manager comments that the new addition “allows us to offer a complete range of tyres for city buses, in a variety of sizes and patterns.” The tyre is available in much of Western Europe via Heuver, which has distributed the brand since 2004.
A German court has ruled that certain Aeolus truck tyres infringe an EU design patent held by Continental. The matter has been resolved by an out-of-court settlement that covers damages and a recall of the products in question.
The ‘new look’ Barkley range will be shown at The Tire Cologne next week. With a refreshed corporate identity, including a restyled barkley-tyres.com website, Barkley will exhibit at the trade fair (Hall 7.1, Stand E-020, E-028) along with its latest truck, agricultural and OTR tyres.
The Aeolus truck tyre range, including the latest additions to the Aeolus Neo series, will be on display at The Tire Cologne. These ‘neo’ fitments include the Aeolus Neo Allroads, which is being released in steer (S, S+) and drive axle (D, D+) versions and also as a trailer tyre (T, T+).
In addition to employing new country team members, in-house sales representatives and warehouse staff, Heuver Tyrewholesale has strengthened its team with the appointment of a new marketing manager. Jeff van den Biggelaar began joined Heuver Tyrewholesale at the start of this year and draws upon prior experience gained within the tyre industry as well as in related roles in other businesses.
Heuver Tyrewholesale, distributor of the Aeolus truck tyre range in Germany, the Netherlands, Belgium, Luxembourg, Austria, Switzerland, France, Denmark and Romania, reports record sales of Aeolus truck tyres in these markets last year. Sales were up ten per cent compared with those achieved in 2016, a result helped by the introduction of the first products into the Aeolus Neo range.
Heuver Tyrewholesale has gone energy neutral. Thanks to the installation of more than 1,600 solar panels on the roof of its facility in Hardenberg, the Netherlands, a project undertaken as part of the expansion of warehousing space up to 43,000 square metres, the wholesaler’s energy is now supplied in-house. Or on-house, to be precise.
Prometeon Tyre Group isn’t maintaining a presence at this year’s Agritechnica, however that doesn’t mean the new Pirelli agricultural line is entirely absent from the show. Heuver Tyrewholesale is displaying the Pirelli PHP at its stand in its capacity as distributor of the Pirelli agricultural range in several European markets, including Benelux and Germany. A Heuver Tyrewholesale representative commented that negotiations to determine UK distribution rights were “still ongoing” at the time Agritechnica commenced.
A pair of new winter products have entered the Barkley truck tyre range for European markets. Brand distributor Heuver Tyrewholesale shares that the Barkley BLW12 and BLW18 Wintergrip feature a modern, wide tread that offers excellent traction. The extra millimetres in the pattern are said to help “significantly reduce wear and tear” and improve working lifespan.
According to Bertus Heuver, the construction of a new warehouse facility at Heuver Tyrewholesale’s site in Hardenberg, the Netherlands is “making significant progress.” The director comments that the shape of the 16,000-square metre building is now clearly visible, and adds that the wholesaler has acquired three new forklift trucks in preparation for its completion in September.
Work is under way on a significant enlargement of Heuver Tyrewholesale’s warehouse capacity. Warehouse space will be increased by 16,000 square metres by the construction of an additional building behind the current premises; this represents growth of 60 per cent. It will be available for use by the start of September.
Heuver Tyrewholesale has reorganised its large off-road tyre range, introducing an extra tyre category between OTR and agricultural tyres. The wholesaler said the new categorisation is a reaction to shifting user requirements and a wide range of tyre possibilities. The “MPT agro industry” selection applies to tyres that do not fit comfortably in the ‘agricultural’ or ‘OTR’ categories. Heuver said its new category will allow it to improve its range and level of service, while allowing customers to find the tyres they need faster than before.
Heuver Tyrewholesale has called 2016 a particularly successful one. Celebrating its 50th anniversary, the company increased turnover by five per cent over 2015, despite a difficult market with considerable pressure on prices. It also invested in people, online tools and its warehouse to expedite dealing with customer requirements, all of which resulted in what Heuver terms an intensification of customer contact.