Aeolus gains French market boost with new distribution centre
France is a market of growing importance to Heuver Tyrewholesale, and the wholesaler says it has been particularly successful with the Aeolus truck tyre range there. Its distribution of these products will now speed up with the opening of Heuver Tyrewholesale’s own French distribution centre today. The new facility is based around 20 miles from Lyon, in the town of Quentin Fallavier, and the wholesaler says its incorporation will reduce transport costs for French customers and guarantee faster delivery. The company’s physical presence is viewed as part of Heuver’s vision for the French market.
“Last year, we invested heavily in France as far as personnel was concerned”, states Bertus Heuver, director at Heuver Tyrewholesale. “In keeping with our philosophy of country-specific teams, we created a French team for the back-office as well as the sales force. As a result, all customer enquiries are now answered in their mother tongue. This allows them to fully benefit from our comprehensive range of services. We want to be close to the action as far as our most important markets are concerned. And if this requires investment, we will not hesitate to do what is necessary; that is why our own distribution centre in France is a logical development and offers our customers a whole range of benefits.”
The operation in Saint Quentin Fallavier will initially concentrate on the Aeolus truck range, which Heuver Tyrewholesale exclusively distributes in the French market. “Aeolus tyres are of high quality product and can easily compete with the main ‘A’ brand,” comments Bertus Heuver. “Aeolus also offers modern tyres, which meet the latest European trends. This is something more and more French customers are discovering; just like customers elsewhere in Europe before them.”
In addition to faster delivery and competitive shipping costs, Heuver Tyrewholesale says the new service hub in Saint Quentin Fallavier will facilitate the automatic payment of the eco-tax levied on end of life tyres in France.