Heuver Tyrewholesale introducing new Barkley brand during Autopromotec

Heuver Tyrewholesale is to showcase three messages at Autopromotec: that the company delivers “almost all A brands”; secondly, that it has a strong range of own import brands for many European markets; and last but not least, that a new brand called Barkley is being added its existing range. In Bologna, Heuver will be displaying a selection from its range of truck, agricultural and earth-moving tyres. Heuver’s stand is located in Hall20-C45.

“The final preparations are being made”, says Bertus Heuver, director Heuver Tyrewholesale. “Taking part in a trade fair requires a lot of time and energy, certainly if you are introducing a new brand. But our position in the European market is another reason for us to be strongly represented, particularly at an important international fair like the one in Bologna. We are thus emphasising our ability to deliver almost all A brands. The same also applies to several own important brands, which helped us to realise high volumes in Europe last year. In short, Autopromotec is the perfect podium, and reflects our international reputation and ambitions. This makes it the ideal platform to introduce a new brand.”

Bertus Heuver continues: “As always, we are constantly looking for attractive new tyre brands because we want to offer our customers an appealing and comprehensive range. We recently agreed an exclusive contract with Barkley, which is a very promising new brand with a wide range of tyres for various purposes. It is a competitive brand, which is perfectly compatible with our philosophy and existing range. Autopromotec will serve as the brand’s launch pad, which is no real surprise considering there will be even more exhibitors this year and that visitors can be expected from every corner of the globe. We will undoubtedly encounter many familiar clients, as well as many new ones. And it will be great to share our news with them.”


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