Heuver Tyrewholesale showcases Aeolus, exclusive Barkley brand at Agritechnica 2015
Heuver Tyrewholesale will give particular attention to the Aeolus and Barkley brands at Agritechnica in Hanover (10-14 November). Aeolus exclusive to Heuver in certain European markets, while the Barkley brand is fully exclusive across the region. Heuver will be located in Hall 22 A14a.
“Every two years, Agritechnica becomes the biggest showcase in our sector”, says Bertus Heuver, director Heuver Tyrewholesale. “This is the perfect location to show your new tyres to the hundreds of thousands of visitors.
“This time round, we have placed the Aeolus AE74 and our new important brand Barkley under the spotlight. The whole range of Barkley tyres is still relatively new, but initial customer reactions have been promising. Barkley is a great addition to our current range of import brands, and joins brands like Alliance and Aeolus.
“We have obtained European exclusivity for the Barkley brand, which makes it the perfect addition to our existing range. In the short period that we have been supplying Barkley, the brand and offered range have proven to be very popular. We have been supplying Aeolus tyres to several European countries for over ten years, and very successfully too, because sales continue to increase year on year. We are convinced that our import brands and A brands can meet all needs in the agricultural sector.”
Heuver adds that the importance of Agritechnica is demonstrated by the 2,900 exhibitors from 44 countries. Of the circa 450,000 visitors in 2013, approximately a quarter came from Germany, meaning over 300,000 visitors came from other European countries. Bertus Heuver adds: “Germany has been one of our most important markets for many years. That is why special Heuver teams, able to assist customers quickly and effectively, have been set up in the country. However, a lot of visitors also come from other countries where we are represented, like Austria, Switzerland, Poland and the Scandinavian countries. This makes Agritechnica an appealing trade fair.”