France is a stated focus market for Heuver Tyrewholesale this year, and the company is thus establishing its own distribution centre there. The wholesaler says its preparations for the new centre, which is located near Lyon, are now in their final stages. In hand with this project, Heuver is also expanding its French market workforce.
As of January 2015, Laura van den Heuvel will occupy the newly created position of sales manager at Heuver Tyrewholesale. The wholesaler said the position has been introduced to further improve effectiveness and customer focus.
New year, new website – Heuver Tyrewholesale has begun 2015 with the rollout of a completely new website and an accompanying tyre app. Heuver says both initiatives aim to optimise the tyre search and order process and are in line with the company’s vision of becoming the most customer-friendly tyre wholesaler, a process it began last year with the adoption of a more geographic approach within its marketing and customer service teams.
Aeolus announced a steer position addition to its winter tyre series at Reifen 2014. The new tyre lines up alongside the existing ADW80 for drive axles, which has itself been expanded to include new sizes.
It’s only a short time ago that Heuver Tyrewholesale began distributing the LingLong range of tractor tyres, and now the line-up it offers is being expanded. In addition to the 85-series drive axle products it already offers, the wholesaler now stocks 70, 80 and 90-series LingLong tractor tyres. Heuver says it is focusing on high-demand sizes, and adds that a line for towed vehicles will follow these new additions.
Heuver Tyrewholesale will exhibit the range of Aeolus tyres it distributes in some European markets from Hall 2, Stand 2E48. Heuver says it maintains an active trade fair schedule with a lot of time for maintaining and expanding customer relations, while also highlighting the latest Aeolus brand products. Heuver will also feature the Athlete brand of wheels, and the latest agricultural tyres by Linglong, with whom Heuver has established an exclusive contract in some European markets.
Heuver Tyrewholesale is promoting its exclusive distribution of its own brand “Athlete Wheels” in Europe. Heuver reports that it has been able to compile “a complete range of wheels that meets the latest trends in the European market.” The Athlete Wheels range features steel wheels suitable for trucks and trailers. The range now also includes sizes 11.75-19.5 ET120 and 14.00-19.5 ET120 for the latest BPW Ecodisc axles.