It is now almost seven years since Michael Molloy with two other passengers (Kerry Ogden and Colin Daulby) lost his young life when their coach crashed on the M25 Motorway (in 2012) due to the failure of a nineteen and half year-old tyre. Michael’s mother Frances Molloy immediately took up the cause of looking to legally ban ageing tyres being fitted to all buses and coaches. Over the following years the Tyred campaign continued to gather momentum, leading to its latest meetings with the UK government. Now the campaign has received the backing of a variety of organisations, including the Liverpool Football Club focused media company, Anfield Wrap.
Hats on 4 Ben is taking place on 10 October 2018, World Mental Health Day. The automotive industry benevolent fund is asking all in the automotive industry to wear a hat to work on 10 October and donate £2 to Ben to help keep their life-changing work running. Ben states that this will help its campaign to transform mental health support across the industry.
In the three months since the Tyred Campaign for a ban of all tyres older than ten years on all commercial vehicles launched, support has been forthcoming from a broad base of sources. Powerful and influential people in business and politics getting behind Tyred include Maria Eagle MP; Steve Rotherham, Liverpool Metro Mayor; Stefan Hay, CEO – National Tyre Distributors Association (NTDA); and Vinay Parmar, executive director of National Express Coaches.
The tyre industry has been involved in numerous awareness-raising campaigns over the years. The quality and creativity of these has increased significantly, especially in the decade since TyreSafe came into existence. However, when Frances Molloy re-launched the “Tyred” campaign on 30 June 2017, you couldn’t help but feel that you were witnessing something quite unique. As most of us in the industry already know, Frances’ son Michael Molloy died in a coach crash in the summer of 2012 that was caused by poor condition, 19 and a half year-old tyres. In fact no tyres on the coach were less than 10 years old. So when she says that Tyred is all about taking old tyres off the road, people listen.
Dubai based tyre brand, Zeetex has launched an online tyre safety campaign. Targeting both B2B and B2C segments, the new campaign addresses key concepts and tips, such as tyre inflation, with both textual and graphical content. Customers and end-users can follow the campaign on social media via the hashtags, #ZEETEX, #FuelForTires, and #SpendAnExtraMinute.
Tyre maker and automotive systems supplier Continental is to serve as a key partner to a four-year global campaign being rolled out to promote awareness of leading vehicle crash avoidance technologies in major emerging markets. The firm’s Tire and Chassis & Safety divisions are supporting the ‘Stop the Crash’ initiative organised by Global NCAP (Global New Car Assessment Programme), the London-based umbrella body of the NCAP organisations that carry out vehicle safety tests around the world. The company also states it will more closely position its Continental tyre brand to the campaign’s long-term goals.
Brake, the road safety charity, is urging the government to show strong leadership in the face of the first calendar year increase in road casualties in 17 years. The charity believes the reintroduction of ambitious casualty reduction targets, axed in 2010, must be a key first step in an urgently needed fightback against road danger and it points out that people on foot and bike bore the brunt of the rise.
An article in The Scotsman says that there are warnings that the UK Government might restore the unpopular fuel duty escalator system due to falling oil prices and falling North Sea tax revenue. Three years ago George Osborne introduced a fuel stabiliser system as oil prices surged above $115 a barrel. He said “the escalator […]