Prinx Chengshan’s 2022 Environmental, Social and Governance Report (ESG Report) tells us that the company employs 6,144 people, manufactures tyres at plants in China and Thailand, and sells these in three main regions – China, North America and Europe. Its key brands are Prinx, Chengshan, Austone and Fortune.
The tyre industry has long been considered a high-energy consumption industry, and manufacturers based in China have therefore been profoundly impacted by their government’s carbon neutrality and carbon peaking policies. Prinx Chengshan comments that Shandong Province, where its factory in China is located, frequently issues guidance to aid qualitative development within the tyre industry.
Prinx Chengshan Holdings Limited and its subsidiaries report selling 9.394 million tyres during the six months to 30 June 2022, a year-on-year increase of 3.3 per cent. From this total, 3.333 million were all-steel radial tyres and 5.919 million semi-steel radials. Cross-ply tyres accounted for some 142,000 pieces.
Bridgestone’s newest ultra-high performance tyre, the Potenza Sport offered the best results in wet and dry performance in the latest Auto Express tyre test. The tyre was able to make the most of its home field advantage as the magazine used Bridgestone’s Aprilla proving ground, just besting Goodyear’s Eagle F1 Asymmetric 6 by 0.5 per cent. Another notable result was the third-place finish of the Maxxis Victra Sport 5, which adds to a growing list of test successes proving that the brand is increasingly able to hold its own against the traditional premium brands. The test was conducted on the biggest selling 18” tyre size, 225/40R18 92Y. This UHP tyre test of seven products was split from the “UUHP mini test” of three of the highest-performing road tyre products, won by the new Continental SportContact 7. For the UHP test, Auto Express weighted its results to reflect UK driving needs: wet tests counted for 50 per cent of the final mark, dry 40 per cent, and the remaining 10 per cent on noise, fuel economy and price.
Prinx Chengshan is rolling out a new range of European market truck tyres under the Austone and Fortune brand names, and its efforts recently gained a boost when TÜV SÜD awarded the DR606 drive axle pattern its test mark. The tyre maker officially received this distinction during The Tire Cologne, when the head of the TÜV SÜD tyre testing team presented Prinx Chengshan its certification.
The difficulties that tyre makers are facing at present were reflected in Prinx Chengshan Holdings Limited’s financial results for 2021. Although company revenue increased 20 per cent year-on-year, a “significant increase in raw material prices and ocean freight rates” dragged gross profit down by approximately 24.7 per cent.
Adrian Costache is the new sales director for the Austone, Fortune and Chengshan tyre brands in Europe. He began in this role on 1 February and reports directly to Thomas Wohlgemuth, managing director of Prinx Chengshan Tire Europe. As sales director, Costache is responsible for complete price management as well as European sales for both passenger car and commercial products.
With some 22,000 people visiting this year’s NUFAM commercial vehicle trade fair in Germany between 30 September and 3 October, attendance numbers were around 85 per cent of those at the last pre-Covid show in 2019. These visitors met with numerous tyre industry exhibitors, including Prinx Chengshan Tire Europe GmbH, which was there to launch its commercial vehicle tyre portfolio for Europe.
Prinx Chengshan Tire Europe is launching its commercial vehicle tyre programme throughout Europe at the NUFAM 2021 commercial vehicle show, which will take place in Karlsruhe, Germany between 29 September and 3 October. The company will present a range of tyres for trucks, buses and trailers that covers regional transport, long-haul transport and construction site applications under the Austone brand name, as well as Fortune van tyres.
Prinx Chengshan relocated its European operations to Germany in 2019, and the Darmstadt-based Prinx Chengshan Tire Europe GmbH team has now been reinforced by the arrival of Sybille Schümann-Huth as senior marketing & communications manager. She reports directly to managing director Thomas Wohlgemuth.