Pirelli to launch associate CV brand

Italian tyre maker Pirelli intends to introduce a second brand of commercial vehicle tyres that takes its name, if not its heritage, from the company’s F1 involvement. At a recent dealer meeting in Munich, Germany, Pirelli presented examples of an associated tyre brand; this new, yet to be released range is called ‘Formula’, and the Pirelli says its introduction will complete the company’s heavy vehicle product range. Further details about the Formula brand are yet to be made public.

Italian tyre maker Pirelli intends to introduce a second brand of commercial vehicle tyres that takes its name, if not its heritage, from the company’s F1 involvement. At a recent dealer meeting in Munich, Germany, Pirelli presented examples of an associated tyre brand; this new, yet to be released range is called ‘Formula’, and the Pirelli says its introduction will complete the company’s heavy vehicle product range. Further details about the Formula brand are yet to be made public.