Trico has revealed its new UK distributor – Pearl Automotive – through which all Trico products are now available, including its Flex, Exact Fit and Neoform lines. For nearly 50 years, Pearl Automotive has been a major distributor of workshop consumables to the aftermarket, supplying national accounts, buying groups and independent motor factors.
First Line states that its range of wiper motors is proving increasingly popular, which is why the programme continues to grow. Life on the road reveals the long-term issues that affect the day-to-day running of a vehicle and the Renault Clio MkII and III from 2001-2010 (First Line part number FWM1004) is a particular case in point.
Trico has predicted “significant growth” in aftermarket wiper sales over the coming months. The company, which claims to be the world’s leading windscreen wiper blade developer and supplier, added that its 2019 marketing programme would give enhanced support for trade and consumer campaigns.
With a background of more than 25 years in the automotive industry and nine years at Trico, Adam Richards stepped up to become the UK figurehead when he was promoted from operations manager to managing director a year ago. He previously worked in the materials and supply chain management sector, which progressed into an operational management role in a number of industrial sectors, but predominantly automotive.
Trico will be showcasing its new slogan ‘Excellence In Every Blade’ at the world’s leading trade fair for the automotive service industry Automechanika – as well as introducing a new “OEM” logo to highlight the company’s long running relationships supplying vehicle manufacturers worldwide. This new strapline and logo will feature heavily in all of Trico’s upcoming advertisements and marketing campaigns.
In terms of the driver, one of the most important road safety elements is the ability to see clearly in adverse weather conditions, which is why when a wiper motor fails, the replacement component should be of premium quality, parts supplier First Line states.
The Toyota programme has been extremely successful since its launch less than a year ago and now Toyota has decided to use Trico blades for the Lexus brand. Trico was awarded the business by the Japanese automotive manufacturer after impressing with the quality of design and manufacture of its hybrid range.
Trico has redesigned the packaging of its Force, Flex, Neoform and Ice ranges. Brought about in response to customer feedback the revamp has resulted in shallower packaging that enables garages, factors or retailers to increase the number of wiper blades that can be hung on a display unit.
Windscreen wiper specialist Trico has announced the promotion of Adam Richards to the role of managing director of Trico Ltd. In his new position, Richards is responsible for the company’s European operations.
Beam blades are the latest technology using a tensioned steel strip, curved to hug the windscreen across the whole blade length. They deliver better performance and the even pressure distribution results in a longer lifespan. Trico beam blades use a sealed design to help protect the blade from exposure to the elements.