Last year, Michelin North America, Inc. and the registrar at the National Day Calendar introduced National Check Your Wipers Day, reminding US drivers to regularly check their windscreen wipers. This year, the concept has gone international, with Michelin expanding the annual reminder date to Canada and Europe.
Michelin will showcase its non-tyre vehicle accessories at Automechanika in Frankfurt (13-17 September 2022, Stand D88 in Hall 12.1). The brand had 52 licensees in around 130 countries in 2021, together selling more than 31 million Michelin branded products. Michelin says that this puts Michelin Lifestyle Limited at number 46 in a ranking of the world’s most successful licensors. Highlights of the Michelin Automechanika stand will include high-pressure washers, Michelin Eco cleaning and car care products, the new Michelin Jump Starter range, windscreen wipers, snow chains, car mats, and hydraulic vehicle jacks capable of lifting up to three metric tons, making them particularly suitable for SUVs.
UKS has been working in partnership with Trico for a little over three years, however the past year has seen a huge growth in sales of the Trico blade offerings and this month alone has been a record-breaking sales month.
Denso is an original equipment (OE) manufacturer of wiper blades, supplying many of the world’s vehicle manufacturers, including Ferrari, which has been a Denso customer for more than 16 years. Its products are also available to the independent sector through the company’s aftermarket division. “To ensure that independents always have access to the products they need, Denso Aftermarket has recently added a number of new-to-range (NTR) additions to the already comprehensive OE wiper programme,” said Denso Europe, Pan European Strategic Marketing Manager, Fatiha Laauich.
Embracing the vibe of the Tokyo Olympics, wiper blade manufacturer, Trico, and distributor, Pearl Automotive, have announced a joint Gold, Silver and Bronze promotion for their customers. However, with more than £2,000 worth of prizes to be won, including an Amazon Echo, Love2Shop vouchers, Rockpod speakers, a port tasting experience and Bose speakers, amongst others, they’ll have to act fast to be one of the winners.
Trico has revealed its new UK distributor – Pearl Automotive – through which all Trico products are now available, including its Flex, Exact Fit and Neoform lines. For nearly 50 years, Pearl Automotive has been a major distributor of workshop consumables to the aftermarket, supplying national accounts, buying groups and independent motor factors.
First Line states that its range of wiper motors is proving increasingly popular, which is why the programme continues to grow. Life on the road reveals the long-term issues that affect the day-to-day running of a vehicle and the Renault Clio MkII and III from 2001-2010 (First Line part number FWM1004) is a particular case in point.
Trico has predicted “significant growth” in aftermarket wiper sales over the coming months. The company, which claims to be the world’s leading windscreen wiper blade developer and supplier, added that its 2019 marketing programme would give enhanced support for trade and consumer campaigns.
With a background of more than 25 years in the automotive industry and nine years at Trico, Adam Richards stepped up to become the UK figurehead when he was promoted from operations manager to managing director a year ago. He previously worked in the materials and supply chain management sector, which progressed into an operational management role in a number of industrial sectors, but predominantly automotive.
Trico will be showcasing its new slogan ‘Excellence In Every Blade’ at the world’s leading trade fair for the automotive service industry Automechanika – as well as introducing a new “OEM” logo to highlight the company’s long running relationships supplying vehicle manufacturers worldwide. This new strapline and logo will feature heavily in all of Trico’s upcoming advertisements and marketing campaigns.
In terms of the driver, one of the most important road safety elements is the ability to see clearly in adverse weather conditions, which is why when a wiper motor fails, the replacement component should be of premium quality, parts supplier First Line states.