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New additions to Denso Aftermarket’s wiper programme
DensoDenso is an original equipment (OE) manufacturer of wiper blades, supplying many of the world’s vehicle manufacturers, including Ferrari, which has been a Denso customer for more than 16 years. Its products are also available to the independent sector through the company’s aftermarket division. “To ensure that independents always have access to the products they need, Denso Aftermarket has recently added a number of new-to-range (NTR) additions to the already comprehensive OE wiper programme,” said Denso Europe, Pan European Strategic Marketing Manager, Fatiha Laauich.
Trico and Pearl Automotive team up for an Olympic giveaway
Embracing the vibe of the Tokyo Olympics, wiper blade manufacturer, Trico, and distributor, Pearl Automotive, have announced a joint Gold, Silver and Bronze promotion for their customers. However, with more than £2,000 worth of prizes to be won, including an Amazon Echo, Love2Shop vouchers, Rockpod speakers, a port tasting experience and Bose speakers, amongst others, they’ll have to act fast to be one of the winners.
Trico appoints Pearl Automotive in distribution deal
TricoTrico has revealed its new UK distributor – Pearl Automotive – through which all Trico products are now available, including its Flex, Exact Fit and Neoform lines. For nearly 50 years, Pearl Automotive has been a major distributor of workshop consumables to the aftermarket, supplying national accounts, buying groups and independent motor factors.
First Line wiper motor programme continues growth
First Line states that its range of wiper motors is proving increasingly popular, which is why the programme continues to grow. Life on the road reveals the long-term issues that affect the day-to-day running of a vehicle and the Renault Clio MkII and III from 2001-2010 (First Line part number FWM1004) is a particular case in point.
Qualitor UK Ltd signs up for IAAF membership
The Independent Automotive Aftermarket Federation (IAAF) has welcomed official licensee of Michelin wiper blades, Qualitor UK Ltd to its expanding membership.
Trico, Mafco Autobar ‘cash in’ offer returns
Mafco Autobar & Trico have teamed up to offer customers a £10 voucher for either Amazon or Argos for every £100 spent on Trico products until the end of March.
Trico looks forward to ‘significant growth’ in 2019
Trico has predicted “significant growth” in aftermarket wiper sales over the coming months. The company, which claims to be the world’s leading windscreen wiper blade developer and supplier, added that its 2019 marketing programme would give enhanced support for trade and consumer campaigns.
One year on: Trico MD’s ‘clear vision’
With a background of more than 25 years in the automotive industry and nine years at Trico, Adam Richards stepped up to become the UK figurehead when he was promoted from operations manager to managing director a year ago. He previously worked in the materials and supply chain management sector, which progressed into an operational management role in a number of industrial sectors, but predominantly automotive.
A1 members delighted with Trico scratchcard promotion
Windscreen wiper blade manufacturer Trico, was delighted to provide almost 100 winners with their prizes following a successful promotion it recently ran with A1 Motor Stores.
Trico to showcase new slogan, ‘Excellence in every blade’, at Automechanika Frankfurt
Trico will be showcasing its new slogan ‘Excellence In Every Blade’ at the world’s leading trade fair for the automotive service industry Automechanika – as well as introducing a new “OEM” logo to highlight the company’s long running relationships supplying vehicle manufacturers worldwide. This new strapline and logo will feature heavily in all of Trico’s upcoming advertisements and marketing campaigns.
See clearly with First Line wiper motors
In terms of the driver, one of the most important road safety elements is the ability to see clearly in adverse weather conditions, which is why when a wiper motor fails, the replacement component should be of premium quality, parts supplier First Line states.
Trico celebrating 90th birthday of European operation at Automechanika Frankfurt
In 1928, Trico’s European manufacturing plant opened in Brentford, England, which later moved to the current base in Pontypool, South Wales – now its European HQ.
Toyota choose Trico blades for Lexus range
The Toyota programme has been extremely successful since its launch less than a year ago and now Toyota has decided to use Trico blades for the Lexus brand. Trico was awarded the business by the Japanese automotive manufacturer after impressing with the quality of design and manufacture of its hybrid range.
Trico revamps packaging in response to customer feedback
Trico has redesigned the packaging of its Force, Flex, Neoform and Ice ranges. Brought about in response to customer feedback the revamp has resulted in shallower packaging that enables garages, factors or retailers to increase the number of wiper blades that can be hung on a display unit.
