Nexen Tire has published the 2020/21 edition of its ESG Report. This document follows up the inaugural report of 2019/20 by expressing the tyre maker’s commitment to expand ESG management and become a fully-fledged customer-oriented organisation, and the report thus provides an update of progress made in ESG-related areas as well as efforts in the fields of environment, society, and governance.
A ceremony was held at Nexen Tire’s R&D centre in Seoul yesterday to mark the official debut of the N’Fera Racing Team. Several of the South Korean tyre maker’s top executives attended the event, including chief executive officer Travis (Ho-chan) Kang, as well as Hwang Doyun, the team’s first driver.
Korean tyre maker Nexen Tire has launched a new brand identity along with a new slogan – ‘We Got You’. The aim of both is to further strengthen customer satisfaction with a focus on modern mobility solutions that improve quality of life in a changing world.
Stellantis, the company created through the merger of Peugeot and Fiat Chrysler Automobiles in January, has honoured Nexen Tire at its inaugural Supplier Awards. It awarded the tyre maker for Competitiveness, one of eight categories in this year’s event; Nexen was one of two firms recognised for “outstanding performance in terms of cost savings (commercial, process, technical solutions and logistics) and their proposals for a cost reduction portfolio in line with Stellantis’ objectives.”
Porsche will unveil the facelifted 2021 Panamera in August, and Nexen Tire reports its supply of original equipment tyres to this updated second-generation saloon. The new version of the Panamera will wear the Nexen N’Fera Sport in sizes 265/45 R19 105Y XL and 295/40 R19 108Y XL.
Nexen Tire has congratulated long-term partner Manchester City Football Club for its “phenomenal victory” in the 2020/21 Premier League season. Travis Kang, the tyre maker’s chief executive officer, comments that while the past year has been “a whirlwind,” Manchester City’s latest win has “certainly brought joy” to both Nexen and the team’s fans.
Nexen Tire has established Next Century Ventures (NCV), a Silicon Valley-based initiative aimed at backing budding mobility start-ups. Jin Mann Lee, chief strategy officer at Nexen Tire, will double as the managing partner at Next Century Ventures.
Manchester City F.C. and Nexen Tire have announced a new virtual fitness challenge, Nexen Road to Man City. This free virtual race officially begins on 22 April 2021 and encourages participants of any age or fitness level to exercise and adopt a healthier lifestyle by getting outside and being active over a 45-day period.
An official opening ceremony is being held today for Nexen Tire’s new tyre factory in Žatec, Czech Republic. Numerous dignitaries have attended the event, including Petr Očko, the country’s Deputy Minister of Industry and Trade, Travis Kang, Nexen Tire’s global chief executive officer, and Byung-Joong Kang, the company’s chairman.
Last season’s engagement with ‘domestic treble’ winner Manchester City F.C. gave Nexen Tire abundant exposure. The tyre maker returns again in 2019/20 as an Official Partner, its fifth season with the club and its third as Sleeve Partner. The current season got underway with a 5-0 win against West Ham last Saturday.
Nexen Tire has a new R&D hub – the Nexen Central Research Institute, or Nexen univerCITY. Located in the Magok Industrial Complex in Seoul, South Korea, the 57,000 square metre facility will act as a research and development hub for Nexen Tire’s centres in the USA, Europe and China. More than 300 people attended an official opening ceremony for the Nexen univerCITY late last month.
Upon kicking off its sponsorship of Manchester City FC for 2018/19, Nexen Tire states that it plans to continue utilising its relationship with last season’s Premier League champion throughout the game season to “expand its global loyal fan-base by increasing touchpoints for customers to directly engage and experience the Nexen Tire brand.” As was the case in 2017/18, Nexen will continue as official sleeve partner.
Victory in the all-season tyre test carried out by several European motoring organisations is, says Nexen Tire, proof of the superiority of its N’Blue 4 Season. The Nexen rubber was ranked first in the test of nine 175/65R14 T/H tyres thanks to its good performance in wet and icy conditions.
Nexen Tire is revelling in Manchester City FC’s Premier League success. Travis Kang, chief executive officer of Nexen Tire, states that as official tyre partner, Nexen is “thrilled” with Manchester City’s confirmation as Premier League champion.
A second Porsche original equipment deal for Nexen Tire: Following last year’s approval of the Nexen N’Fera RU1 for factory fitment on the Cayenne, the tyre has now been given the green light for Porsche’s compact luxury SUV, the Macan. The N’Fera RU1 will be supplied for the Macan in sizes 235/55R19 101Y and 255/50R19 103Y.