Although radial tyres are increasing their share of India’s light commercial vehicle sector, Apollo Tyres points out that around 165,000 cross-ply/bias light commercial tyres are sold throughout India every month. The tyre maker states it is “looking to get a share of this market” and has thus introduced a new cross-ply range, Apollo Bhim. It is offering two SKUs and says these will cater to nearly 80 per cent of the market in this segment.
Apollo Tyres has launched a new tyre range to satisfy demand in India’s fast-growing compact SUV market. The tyre maker says it has introduced the Apollo Apterra Cross following two years of development and testing, and will initially offer the range in five sizes for 16- and 17-inch rim diameters. While Apollo Tyres currently has no plans to bring the Apterra Cross to Europe, it intends to distribute the range in ASEAN and SAARC markets at a later date.
Apollo Tyres has unveiled a new eco-oriented tyre developed by its R&D facilities in Europe and India and offering a “best in class rolling resistance coefficient.” The tyre maker says the Apollo Amazer XP complies with BS VI, India’s equivalent of Euro 6 standards, and is electric vehicle ready. Apollo will initially only sell the Amazer XP range in India, including as an original equipment tyre for several vehicles.
Apollo Tyres is selling car and two-wheeler tyres direct to customers in its domestic market. The company launched its e-commerce portal in India on 22 December, 2020. The site allows consumers to purchase tyres online and book an appointment with Apollo Tyres’ dealer nearest to their location to get the tyres fitted and serviced. The service is initially available in Delhi NCR, Bengaluru, Mumbai and Kochi. Apollo plans to expand the service to other cities across the country.
Under a new partnership with commercial vehicle manufacturer Ashok Leyland, Apollo Tyres will provide healthcare facilities to truckers at a major transport hub in southern India. The tyre maker describes this collaboration as “a unique, first of its kind partnership.”
Apollo Tyres has extended its Apollo Truck Tyre Zone (ATTZ) fleet service concept to Thailand. The first ATTZ outlet, a collaboration between Apollo and local partner Ten Ten Auto Tyres has opened in Hat Yai District, Songkhla Province and is equipped to provide a range of services such as wheel alignment for trucks and cars, tyre changing and wheel balancing.
Apollo Tyres has caught football fever in India – within the last month it has announced sponsorship deals with two clubs, Chennaiyin FC and Minerva Punjab FC, and now the tyre maker has become an official partner of the Indian Super League (ISL) for the current season. Its support of the ten-club championship will be manifest in campaigns planned for cities where matches are scheduled to take place during the remaining three months of the current season.
Days after announcing its sponsorship of Chennai-based club Chennaiyin FC, Apollo Tyres has shared details of a new agreement with Minerva Punjab FC (MPFC). Under a five-year contract, the tyre maker will act as title sponsor to the Mohali-based club. MPFC plays in the Hero I-League, which along with the Indian Super League is one of two premier football leagues in the country.
Having cut its football sponsorship teeth on a deal with Manchester United in 2013 and then extending its activities in the UK and Europe, Apollo Tyres has now entered into its very first football sponsorship agreement in its home market. For the 2017-18 Hero Indian Super League season, Apollo Tyres has announced its association with Chennai-based club Chennaiyin FC, and will serve as principal sponsor.
Major Indian vehicle manufacturer Mahindra & Mahindra bestowed its ‘Business Partner of the Year’ award upon Apollo Tyres at its recent annual suppliers meeting. The award, the highest recognition given to any supplier for overall outstanding performance during the entire financial year, was accepted by Satish Sharma, Apollo Tyres’ Asia Pacific, Middle East & Africa region president, and Sandeep Mathur, the tyre maker’s head of OEM and Institutional Business.
Despite being a latecomer to India’s truck and bus radial (TBR) tyre market, Apollo Tyres says it currently produces one in every four TBR tyres sold in the country. The tyre maker has now stated its intention to “move from leadership to dominance in the fast-growing TBR segment,” and aims to achieve this dominance through capacity increases scheduled to kick in before the end of this year and by introducing several new product lines.
Apollo Tyres Ltd has inaugurated a new office in the ASEAN region’s third largest automotive market. Satish Sharma, president of the tyre maker’s Asia Pacific, Middle East & Africa (APMEA region), inaugurated the company’s Malaysian office in the presence of select business partners and company officials.
A report published by The Financial Express yesterday claims Apollo Tyres will implement the previously announced production capacity expansion at its factory in Chennai over the coming year. According to Satish Sharma, president of the tyre maker’s Asia Pacific, Middle East and North Africa business, the planned boost in the plant’s truck and bus radial capacity from 6,000 to 9,000 tyres per day will cost Apollo Rs 15 billion (£155.6 million). Passenger car tyre capacity in Chennai will remain at current levels for the time being.