Apollo Tyres becomes an Indian Super League official partner
Apollo Tyres has caught football fever in India – within the last month it has announced sponsorship deals with two clubs, Chennaiyin FC and Minerva Punjab FC, and now the tyre maker has become an official partner of the Indian Super League (ISL) for the current season. Its support of the ten-club championship will be manifest in campaigns planned for cities where matches are scheduled to take place during the remaining three months of the current season.