Trico launched their newest promotion at the recent A1 spring trade show by presenting a delighted Samantha Gutteridge from Epic Accessories with her ticket to “Race to Spain”. With every visitor to the Trico stand being entered into a prize draw, Samantha and Paul from Epic were drawn at random to put them in “pole position”.
Yokohama will mark its centenary with a social media-led promotional campaign. Counting down the 100 days until 13 October, Yokohama will give its followers the opportunity to win a selection of branded goods, Chelsea FC merchandise and Chelsea FC tickets.
Comline Auto Parts (Comline) will offer Automechanika Birmingham visitors the chance to win the ultimate supercar and rally car driving experience, via the company’s recently launched Instagram social media channel. The Comline sponsored Bob Fowden Motorsport Subaru Impreza S11 rally car will be on display on stand 19B94 – located immediately opposite Comline’s main stand, 18B1. Motorsport fans among the automotive trade are encouraged to share their photos with @ComlineAutoParts on Instagram, adding hashtag #ComlineChampion, as they will automatically be entered into a draw to win the opportunity to drive five of the world’s most iconic supercars and a rip-roaring Subaru Impreza STI.
The Parts Alliance has called its Dream Drive promotion, run in conjunction with Delphi during March and April, “an unprecedented success.” Head of marketing, Simon Moore said: “There’s no doubt the Route 66 road trips have really captured customer imagination. As a result, we’ve not only seen existing customers buying more Delphi pads but also many more switching into a great value braking programme that marries excellent quality with a competitive price point.”
National Tyres and Autocare’s 2016 promotion in conjunction with summer blockbuster, Ghostbusters, led to a marked increase in overall customer engagement and response, the garage chain stated. The campaign included radio, national press, and digital advertising, with fans of the franchise given the chance to visit the New York City locations featured in the film when purchasing any two tyres.
Autoparts has a released a series of promotions rewarding its customers with spend incentives and big brand offers to help customers prepare for spring. The motor factor is offering a range of promotions including five rolls of brake pipe, male and female ends, plus a Draper cutting tool all for £49.80.
In a joint promotion with Amazon.co.uk, Pirelli is offering a gift certificate to purchase an Amazon Kindle when purchasing two or more 17” or above Pirelli tyres. The promotion, designed to foreground technology, is available to customers at all of the manufacturer’s 95 nationwide Pirelli Performance Centres.
The Yokohama Rubber Co., Ltd. has made the following changes in senior management responsibilities and the appointment of corporate officers, as decided at the 25 June 2014, meeting of the board of directors. The changes will be effective as of 1 July 2014. Yasushi Kikuchi becomes managing corporate officer, Head of Tire Materials Development Div., Head of R&D Center having previously been managing corporate officer, Head of Tire Technical Development Div., Head of R&D Center.