The Parts Alliance hails ‘unprecedented success’ of ‘Dream Drive’ Delphi promotion

18th May 2017 | 0 Comments
 
The Parts Alliance hails ‘unprecedented success’ of ‘Dream Drive’ Delphi promotion
Dave Bailey of Major Motors was one of the promotion’s winners

The Parts Alliance has called its Dream Drive promotion, run in conjunction with Delphi during March and April, “an unprecedented success.” Head of marketing, Simon Moore said: “There’s no doubt the Route 66 road trips have really captured customer imagination. As a result, we’ve not only seen existing customers buying more Delphi pads but also many more switching into a great value braking programme that marries excellent quality with a competitive price point.”

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