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Bridgestone: Looks are deceptive when it comes to agricultural tyres

Agricultural tyres generally appear quite similar irrespective of brand, making it difficult to spot at a glance the difference between discount tyres and higher-priced premium products. Bridgestone observes that price thus “wrongly becomes a differentiating element” with these products. The tyre maker is concerned that some may gain the impression they’re paying extra for the brand rather than the tyre, and wishes to set the record straight.

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  1. Bridgestone ‘sowing seeds’ after ‘best’ LAMMA
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Responsible corporates need to give back: GRI aids Sri Lanka during pandemic

Sri Lankan tyre maker GRI Tires strives to be a responsible company that always recognises the importance of giving back to the country and its people, especially in times of need. Managing director Prabhash Subasinghe states that it “is ingrained in our DNA as an organisation to give back to society.”

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  1. GRI ‘privileged’ to continue pivotal role in food supply chain
  2. GRI breaks ground on second tyre plant
  3. Sri Lanka rubber sector aiming to become $3 billion a year industry by 2020
  4. GRI adds new mixing facility in Sri Lanka
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Continental grows commitment to rubber supply chain sustainability

Continental is extending its commitment to sustainability in the natural rubber supply chain. The tyre maker and the German Federal Ministry for Economic Cooperation and Development (BMZ) have agreed to significantly expand their project to ensure full traceability within the natural rubber supply chain in the Indonesian province of West Kalimantan (Borneo).

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  1. Work starting on Continental’s Russian dandelion rubber lab
  2. Continental’s Taraxagum project a potential winner under Germany’s bioeconomy strategy
  3. BMZ and Continental pioneer digital tracing in natural rubber sector
  4. GPSRNR policy framework drives commitment to sustainable rubber sourcing
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Kumho Tire agrees Vietnam rubber processing plant sale with Hyundai JV

Kumho Tire Co., South Korea’s second-largest tire maker, said Tuesday it will sell its natural rubber processing plant in Vietnam to focus on its core business. According to an official statement published on 23 March 2021, Kumho Tire said it has struck a deal with a joint venture between Korean automaker Hyundai Motor Co. and Thanh Cong Group of Vietnam to sell its rubber factory.

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  1. Kumho Vietnamese Plant – Latest
  2. Kumho investing $300 million in tyre factory expansion plans
  3. Smit: Cut rubber trees to manage price
  4. China establishing rubber Free Trade Zone in Sri Lanka
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Bridgestone: New technology to raise guayule rubber productivity

Bridgestone Corporation reports it has developed a new technology for improving the rubber productivity of guayule plants. It worked on this technology in a joint development project with Kirin Holdings Company, Limited, a company perhaps better known for beer and other beverages.

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  1. Bridgestone optimising rubber yields with big data
  2. Guayule ‘milestone’ – Bridgestone & NRGene assemble new genome
  3. Bridgestone’s guayule research farm complete
  4. PanAridus ships guayule-derived rubber to Cooper
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Guayule ‘milestone’ – Bridgestone & NRGene assemble new genome

Bridgestone Corporation

The dream of securing natural rubber supplies in the vicinity of production facilities and reducing dependency upon hevea rubber plantations has preoccupied Bridgestone Corporation for the past decade. Early in 2018 it announced a collaboration with genomic big data company NRGene to advance the commercialisation of guayule, and today Bridgestone shared the results of this four-year project. The combined effort has resulted in the partners successfully assembling a specific guayule genome.

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  1. Bridgestone, NRgene collaborate to sequence and assemble guayule genomes
  2. Bridgestone trials guayule rubber in prototype tyres
  3. Bridgestone optimising rubber yields with big data
  4. Bridgestone begins producing guayule-sourced natural rubber
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Vietnam Rubber Group to expand tyre and tube production

Vietnam Rubber Group says it achieved its revenue and profit targets for 2020, reporting profit of VNĐ5 trillion (roughly US$200 million) on sales of VNĐ25.477 trillion ($1 billion), according to the Vietnam News Agency. As a result of these figures, the company reports that its goals include restructuring and increased investment in the rubber sector with possible mergers that would help close the rubber tyre and tube products value chain.

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  1. Guizhou Tire begins $350 million construction project on two China factories
  2. Pyramids Tires: $350 million Egyptian factory begins manufacturing
  3. Tatneft invests in Kazakhstan tyre factory joint venture
  4. Pirelli transforming former Ceat factory site into new warehousing centre
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GRI supports rubber farming communities with Green X Circle

GRI

GRI recently held two outreach events with some of the natural rubber farming communities it works with. The events were held under GRI’s Green X Circle initiative which supports Sri Lanka’s farming communities and the country’s vibrant agricultural industry. Identifying a need for extra-curricular sporting activities and equipment for school children in the area, the company distributed cricket, volleyball and badminton equipment to selected schools in Monaragala, Sri Lanka.

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  1. GRI joins IRSG
  2. Sri Lanka Plastics & Rubber Institute latex webinar announced
  3. Building on foundations of growth – GRI MD talks with T&A
  4. GRI managing director: 2021 is a year to build
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Bridgestone optimising rubber yields with big data

Bridgestone Corporation

According to OECD estimates, the world will be home to more than 2.4 billion cars by 2050, around a billion more than exist today. This significant rise in the global vehicle parc will result in much higher demand for the raw materials needed to manufacture tyres. Bridgestone has turned to big data to help optimise rubber yields, and reports developing a system that leads to higher long-term yields.

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  1. Escalating Raw Material Cost Prompts Further Bridgestone Price Adjustment
  2. Toyo supports sustainable natural rubber economy initiative
  3. GM collaborating with tyre makers on natural rubber sustainability
  4. Michelin and Pirelli lead in rubber sustainability – Context Group
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Michelin accused of Indonesia natural rubber deforestation “cover-up”

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Mighty Earth

Campaign group Mighty Earth has published a report alleging that Michelin “covered up industrial-scale deforestation of over 2,500 hectares of rainforest in the run-up to the launch of its flagship ‘eco-friendly’ sustainable natural rubber joint venture project in Sumatra, Indonesia”. The project is currently seeking an additional $120 million in investment from green financiers. Michelin’s joint-venture Indonesia natural rubber project Royal Lestari Utama (RLU) robustly denied the allegations.

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  1. TREC: Michelin partners to extract alcohol and rubber from used tyres
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  3. Michelin: Acquiring Multistrada will help meet growing tier 2 tyre demand
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Linglong presents sustainable rubber tyre prototypes

Shandong Linglong Tire recently unveiled a new range of bio-based rubber tyres. Developed in joint collaboration with Beijing University of Chemical Technology over the past three years, the tyres utilise a number of sustainable rubber ingredients.

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  1. Linglong’s dandelion and polyurethane tyres on-show at Tire+
  2. Linglong Tire setting up firm for dandelion rubber industrialisation
  3. Linglong Tire progressing with recycling, pyrolysis projects
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A Layered Journey – Bridgestone’s new rubber sustainability campaign

Bridgestone has announced a new campaign that invites its partners to participate in building a stronger society. Called ‘A Layered Journey’, the campaign highlights the ways Bridgestone is incorporating sustainability in its value chain with a focus upon its commitment to sustainable procurement of natural rubber.

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  1. GM collaborating with tyre makers on natural rubber sustainability
  2. Bridgestone announces management changes in Americas, Asia Pacific
  3. Tire Industry Project CEOs reaffirm commitment to sustainability research
  4. Bridgestone Enliten technology gets premiere on Volkswagen ID.3
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GPSRNR policy framework drives commitment to sustainable rubber sourcing

Members of the Global Platform for Sustainable Natural Rubber (GPSNR) convened the annual General Assembly on 23 September 2020. The event saw the approval of a members’ sustainability policy framework and the creation of a new membership category for smallholder producers of natural rubber.

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  1. Global platform for sustainable natural rubber launched
  2. IRSG and GPSNR sign MoU
  3. BMZ and Continental pioneer digital tracing in natural rubber sector
  4. GM collaborating with tyre makers on natural rubber sustainability
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EU lists natural rubber as a critical raw material

The European Union has added natural rubber to its list of critical raw materials, a document that was published on 3 September 2020. Listing the main global production centres as Indonesia (31 per cent); Thailand (18 per cent); and Malaysia (16 per cent), the EU underlined that 100 per cent of European requirements are imported and that tyres and rubber components are the principal uses.

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  1. Natural Rubber classified a ‘critical raw material’ by EU
  2. Apollo to establish Singapore base, redesignates Sarkar as chief business officer
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BMZ and Continental pioneer digital tracing in natural rubber sector

GIZ; Canopy Indonesia | GIZ; Thomas Heinen

In what is purportedly an industry first, the German Federal Ministry of Economic Cooperation and Development (BMZ) and Continental are digitally tracing the rubber supply chain from cultivation in Indonesia and further processing through to tyre production.

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  1. Tyre Manufacturers In Global E-Commerce Initiative
  2. PanAridus ships guayule-derived rubber to Cooper
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  4. Global natural rubber production to fall 4.7% in 2020
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