Continental purchasing rubber via HeveaConnect

With immediate effect, tyre maker Continental will handle a portion of its natural rubber purchasing through HeveaConnect, a digital trading platform designed to ensure greater transparency and sustainability in the natural rubber supply chain. Reporting this new arrangement, Continental’s Dr Andrea Appel explains that the goal is to procure all materials from “responsible sources,” and that the key to achieving this “lies in innovative technologies and digitalisation, which can make a decisive contribution to transparency in complex supply chains.”