The coronavirus pandemic has put many visits to dream destinations on hold, but Falken Tyres is using its social media feeds to provide some vicarious thrills. The Sumitomo tyre brand’s new ‘Pass the Wheel’ campaign comprises three beautifully shot videos to provide a virtual road trip along some of Europe’s most beautiful roads and passes. The videos show the drive from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The campaign trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.
Falken is supplying original equipment tyres to the new Toyota Corolla, available since March 2019. The new vehicles will be fitted with the Ziex ZE914B Ecorun in sizes 225/40R18 92 W XL and 225/45R17 91W, and the Sincera SN832B tyre in size 205/55R16 91V. The tyres are manufactured at the SRI plant in Turkey and fitted at the Toyota plants in Castle Donington in the UK and Sarkaya in Turkey.
Sumitomo Rubber Industries’ Falken brand has reached new levels of performance over the past few years, evinced by its latest range of high performance car tyres picking up magazine test plaudits against premium brand competition.
Volkswagen is fitting the Falken Ziex ZE914A Ecorun tyres in size 215/65R17 99V as the original equipment tyre for its new Tiguan model, as of 1 January 2017. The compact SUV’s newest iteration is designed to offer comfort and convenience alongside class-leading driving dynamics, and the Sumitomo brand says its Ziex ZE914A Ecorun is “the perfect fit”. The tyre was developed to reduce fuel consumption and deliver good handling and braking even in wet road conditions.
The new Volkswagen Passat will roll on two versions of Falken’s 16” Ziex ZE914A tyres. Debuting at Autosalon in Paris at the start of October, the new Passat had the Ziex ZE914 redeveloped by Falken’s engineers in Japan and tailored to the Passat’s specifications. The new tyre is also available as standard in an Ecorun variation – the manufacturer’s designated fuel efficiency boosting brand.