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You are here: Home1 / Falken Ziex

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Falken launches ‘Pass the Wheel’ social media campaign

Company News, International News
Falken

The coronavirus pandemic has put many visits to dream destinations on hold, but Falken Tyres is using its social media feeds to provide some vicarious thrills. The Sumitomo tyre brand’s new ‘Pass the Wheel’ campaign comprises three beautifully shot videos to provide a virtual road trip along some of Europe’s most beautiful roads and passes. The videos show the drive from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The campaign trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.

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30th July 2020/by Andrew

Two Falken tyres chosen for new Toyota Corolla

Company News, Product News

Falken is supplying original equipment tyres to the new Toyota Corolla, available since March 2019. The new vehicles will be fitted with the Ziex ZE914B Ecorun in sizes 225/40R18 92 W XL and 225/45R17 91W, and the Sincera SN832B tyre in size 205/55R16 91V. The tyres are manufactured at the SRI plant in Turkey and fitted at the Toyota plants in Castle Donington in the UK and Sarkaya in Turkey.

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30th August 2019/by Andrew

Falken 2017/2018 UHP test successes a result of manufacturing improvements

Company News, Premium, Product News

Sumitomo Rubber Industries’ Falken brand has reached new levels of performance over the past few years, evinced by its latest range of high performance car tyres picking up magazine test plaudits against premium brand competition.

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Related news:

  1. Falken to exhibit 3 new tyres at The Tire Cologne
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14th June 2018/by Andrew

Volkswagen selects Falken Ziex ZE914A Ecorun as OEM tyre for Tiguan

Product News

Volkswagen is fitting the Falken Ziex ZE914A Ecorun tyres in size 215/65R17 99V as the original equipment tyre for its new Tiguan model, as of 1 January 2017. The compact SUV’s newest iteration is designed to offer comfort and convenience alongside class-leading driving dynamics, and the Sumitomo brand says its Ziex ZE914A Ecorun is “the perfect fit”. The tyre was developed to reduce fuel consumption and deliver good handling and braking even in wet road conditions.

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31st January 2017/by Andrew

Falken gets Volkswagen Passat OE nod

Premium, Product News

The new Volkswagen Passat will roll on two versions of Falken’s 16” Ziex ZE914A tyres. Debuting at Autosalon in Paris at the start of October, the new Passat had the Ziex ZE914 redeveloped by Falken’s engineers in Japan and tailored to the Passat’s specifications. The new tyre is also available as standard in an Ecorun variation – the manufacturer’s designated fuel efficiency boosting brand.

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Related news:

  1. New Falken tyres, technologies introduce brand’s next generation in Europe
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  3. Nexen gearing up for greater European presence
  4. Volkswagen selects Falken Ziex ZE914A Ecorun as OEM tyre for Tiguan
2nd March 2015/by Andrew

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