For the first time in the tyre manufacturer’s history, Turkish motorcycle specialists Anlas have entered the highly competitive hypersport market with their brand new Viento Sport, which is now available to UK dealer from exclusive importer Cambrian Tyres.
Kenda has signed up Jeff Ward as its latest brand ambassador. The British-American multi-time AMA Motocross, Supercross, Supermoto champion, 7-time international MX des Nations champion, X Games gold medallist and AMA Motorcycle Hall of Fame inductee joins Motocross Hall of Famer and X Games Gold Medallist Doug Henry in this role.
As part of its commitment to being a ‘one-stop shop’ for motorcycle and scooter tyre retailers in the UK, Cambrian Tyres partners with all major brands in the two-wheel marketplace and supplies customers from its warehouse stock of more than 100,000 tyres. The wholesaler is also sole UK distributor of the Bridgestone motocross and Continental two-wheel ranges (see separate articles) as well as for the Anlas brand and, from the second half of 2019, Kenda. This last name is back in the local two-wheel market after a decade’s absence, and demand has started off on the right foot.
Following the successful introduction of the Kenda motorcycle range to its portfolio of exclusive brands late last year, Cambrian Tyres has released the first dedicated Kenda catalogue for the UK two-wheel market.
Italian tyre mousse brand RiseMousse is coming to the UK and will be exclusively distributed by Cambrian Tyres. Introducing the range, the distributor stresses that unlike some competitor brands, RiseMousse products have an unlimited shelf life, a characteristic that should give stockists peace of mind.
US-based two-wheel race team FactoryONE Sherco has chosen to partner with Kenda Powersports in a multi-year agreement that starts in the 2020 season. Under this agreement, Kenda becomes the official tyre company for the FactoryONE Sherco team and will provide team riders with tyres to compete in AMA Endurocross, Hard Enduro, GNCC, NEPG and more.
For many, the annual Weston Beach Race is the ultimate test of man and machine. More than 900 riders battle it out on the sands of the Victorian seaside resort, with the goal of claiming one of the most coveted prizes in motocross after a gruelling three-hour race.
Already a major success in the United States with several factory level partnerships, Kenda Tyres is the latest tyre brand to enter the UK market. It’s wasted no time in partnering with some promising British talent – the P.F.K. Ling group, who, with 12 riders in its stable for 2019, operates one of the largest motocross and enduro teams in East Anglia.
Cambrian Tyres, the largest two-wheel tyre distributor in the UK, has been appointed official importer of Kenda Tire’s motorcycle tyre range in Great Britain. As such, Cambrian is bringing the Kenda brand back after a ten-year absence from the UK two-wheeler market.
These words are being written in the unseasonably mild final days of February, and I’m not alone in hoping the sunshine augurs an early start to spring. More than a few riders have decided now’s as good a time as any to start the season, and fingers are crossed within the motorcycle trade that the record temperatures will offset this year’s late Easter.
The ContiTrailAttack 3 has arrived in the UK motorcycle market, and Cambrian Tyres is confident this new addition will build upon the solid reputation of its predecessor. The Continental tyre is predominantly aimed at road going adventure motorcycles.
When we spoke with Cambrian Tyres just over a year ago, the specialist motorcycle distributor shared news of a new UK exclusive brand in its portfolio, Anlas. Cambrian began its association with the Turkish manufacturer with the Winter Grip 2, a scooter tyre intended for year-round use, and sales were good from the very start. Based on this early success, Cambrian Tyres has gradually built up its Anlas offer, and in 2018 this will continue growing to include more products for scooters, lightweight motorcycles and adventure bikes. At the same time, new additions will join Cambrian’s house brands as well as its exclusive Continental range.
Success as a tyre wholesaler depends upon range, availability, and also a measure of exclusivity, and this applies as much in the two-wheel segment as it does for car tyres. Britain’s largest independent two-wheel tyre distributor deals in more than a dozen brands, from household names to those little known outside riding circles, and is sole UK distributor for several ranges. Earlier this year, Tyres & Accessories recently spoke with Richard Hemingway Cambrian Tyres to find out what’s new within the wholesaler’s established exclusive stable and from a brand that’s relatively new to Cambrian customers, but nevertheless should prove very interesting.