Cambrian Tyres distributing Ceat two-wheeler range

Two-wheeler tyre specialist Cambrian Tyres has been appointed official UK importer for the Ceat motorcycle and scooter tyre range. This partnership extends to Ceat’s full range of original equipment fitments used by Royal Enfield and solidifies, says the wholesaler, Cambrian Tyres’ position as the “premier provider of high-quality two-wheel tyre brands to the trade.” Initial stocks will be available across various lines from Monday 29 April.

Established in 1971, Cambrian Tyres has been at the forefront of the UK’s motorcycle tyre industry for several decades. With a reputation built on reliability, technical expertise, and exceptional customer service, Cambrian Tyres hold more stock than any other distributor.

Ceat can trace its origins back to 1924 and today is active in more than 110 countries. The brand offers a comprehensive range of motorcycle and scooter tyres designed to meet the diverse needs of riders worldwide. With a commitment to cutting-edge technology and performance-driven designs, Ceat Tyres has earned recognition and trust from riders and manufacturers alike.

Wider selection at competitive price points

“We are delighted to become the official UK importer for Ceat Tyres’ motorcycle and scooter range and look forward to building the brand in the UK,” says Richard Hemingway, business development manager at Cambrian Tyres. “This collaboration marks a significant milestone for Cambrian Tyres, allowing us to offer riders a wider selection of premium tyres at competitive price points.”

Hemingway emphasised the strategic importance of adding Ceat tyres to Cambrian’s portfolio, particularly in light of the current market dynamics. “In today’s evolving motorcycle industry, providing high-quality products at accessible price points is crucial. The addition of Ceat Tyres allows us to fulfil this demand, offering riders exceptional performance and reliability without compromising affordability.”

Elevate the riding experience

According to Cambrian Tyres, the partnership with Ceat reflects a shared commitment to excellence and innovation in the motorcycle tyre industry. The wholesaler adds that with this collaboration, both companies aim to elevate the riding experience for enthusiasts across the UK, delivering superior performance, durability, and value.

For more information about Cambrian Tyres and its Ceat range, dealers can visit the Cambrian Tyres website, request the latest trade catalogue or speak directly to their sales team on 01970 624004.