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How Wheelwright is coping with the new normal

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Wheelwright

While almost every automotive business has been affected by current world events, for wheel manufacturers, a ‘perfect storm’ of global trading conditions has created a challenging trading period. Tyres & Accessories recently heard from Dave McMillan, sales director for Wheelwright, one of Britain’s longest standing manufacturer and retail names, who gave us an insight into how the company is coping with a new raft of logistical and financial travails.

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Wheelwright sold in management buyout

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Wheelwright Limited’s management team recently acquired the company from previous managing director Kevin Greer through a management buyout process. According to the company, “this means that Wheelwright Limited is now owned and operated by the same team of experienced enthusiasts that helped the Kent-based company achieve its existing position as the country’s leading supplier of aftermarket wheels and chassis-related products.”

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New Calibre T-Sport alloy wheel range from Wheelwright

Alloy and steel wheel distributor Wheelwright has extended its Calibre T-Sport alloy wheel range. Already popular for Ford Transit and Transit Custom fitments, the wheel is now available for the smaller Ford Transit Connect.

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Wheelwright unveils RoadHero space saver spare wheel & tyre kit

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Wheel distributor Wheelwright, whose alloy wheel portfolio includes UK brands Calibre & DRC, alongside German owned AEZ, Dotz & Dezent and Italian designs from Mak, have continued to develop their extensive product portfolio with the addition of the RoadHero space saver wheel & tyre kit for a wide range of vehicles.

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3mm divisions return to the surface

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A decade since the 3mm campaign got a big push, the subject of what is the best tread depth at which to change tyres returned to centre stage at the beginning of October.

The debate was reignited at the Paris Motor Show where Michelin reaffirmed its opposition to changing tyres at 3mm.

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Wheelwright evolves winter wheel and tyre proposition for TPMS legislation

Leading alloy and steel wheel distributor Wheelwright has evolved its programme with a comprehensive range of TPMS products, falling in line with the ever changing landscape of wheel and tyre legislation. Wheelwright’s alloy and steel wheels are “TPMS-fit”, accepting the OEM and aftermarket TPMS sensor valves, and now the firm has added an all-encompassing range of TPMS solutions. The company states that the range is aimed at helping retailers to offer a set of winter (or second) wheels and tyres without affecting the functionality of the tyre pressure monitoring system on the vehicle.

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7Twenty launches eye-catching new alloy wheels aimed at JDM, Drift tuners

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New products from 2014 launched wheel brand 7Twenty are now with customers across Europe, as it aims to “overhaul cars across the drift [and] JDM scenes”. The range features a selection of designs evolved from traditional styles made popular by the JDM and Drift scene in extreme widths, low offsets and eye catching finishes.

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Wheelwright offers ‘futureproof’ TPMS solution

Wheelwright has expanded the range of ATEQ of TPMS trigger and programming units it offers as a nominated ATEQ wholesaler. And what’s more a big European garage service business has already got on board. According to the company, Wheelwright have been developing a complete TPMS solution for a number of years, working with leading manufacturers […]

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Wheelwright offers Tålig alloy wheels

Wheelwright has added exclusive distribution of Tålig brand wheels to its portfolio. This addition to the 2014/15 winter wheel programme is said to offer a simple, robust solution for use in colder months (October – March). The Tålig’s apt nomenclature is derived from its quintessentially Scandinavian traits (Tålig is Swedish for “durable”), and gives a particular nod to the robustness necessary in winter conditions, for which it is destined.

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WheelRight wins Frost & Sullivan award

Leading UK technology company, WheelRight, has been awarded the Frost & Sullivan New Product Innovation and Leadership Award. The award was presented for its remote tyre pressure monitoring system. The system comprises a sensory pad that is embedded into the road, at a point where vehicles enter or leave a facility or forecourt. As the device is driven over, ‘in-motion’ measurements of the tyre pressures, axle weights and tyre temperatures are acquired and analysed without the need for any equipment being attached to the vehicle. Within seconds, these readings can be delivered directly to the driver’s mobile phone.

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Calibre 7Twenty alloy wheel designed for drifting

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Calibre 7Twenty alloy wheel

UK wheel distributor Wheelwright has released a new product in its private brand Calibre range which offers performance tuned for drifting. Developed in association with British Drift Championship SuperPro champion Michael Marshall from Team MNM, the Calibre 7Twenty features a seven spoke design and “monobloc” casting for increased strength and lightness. The wheel’s look alludes […]

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New Calibre alloy wheels from Wheelright

The new Calibre alloy wheel

Wheelwright, the UK’s largest wheel importer and wholesaler, has released details of a new concave addition to their 2014 collection: the Calibre CC-S. The 2014 programme features the brand new split five-spoke CC-S. According to the company, this style comes as a result of responding to “the dramatic increase in demand for deep concave styles”. Designed to retain “an air of OEM sophistication”, the precision engineered CC-S boasts a contemporary matte black/polished finish which accentuates the concave effect of the five spokes as they reach from the centre to the rim edge.

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Wheelwright’s 2013 winter strategy

The unpredictable winter of 2012 may not have brought consistently high levels of snowfall, but according to Wheelwright it did see a flurry of another sort; a deluge of demand for winter wheel and tyre packages as consumers – and even UK-based automotive manufacturers – quickly wised up to their safety benefits. This year could be the most significant yet in market terms claims the Kent-based wheel distributor.

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