Lassa promotes winter tyres across Europe
Brisa-produced tyre brand, Lassa has been promoting its winter tyres across Europe with a series of television advertisements on Turkish channels. The brand also offers a tyre SOS service, sending the nearest dealer drivers’ contact information when in weather-related difficulty in Italy and Germany.
Lassa has a range of winter tyres, encompassing passenger car tyres (Snoways Era, Snoways2 and its studdable Iceways), 4×4 and SUV (Competus Winter), and commercial vehicle (Snoways 2C and Wintus).
“Winter road and weather conditions put extra challenges on driving skills of even the most seasoned drivers,” said Halit Sensoy, director of Lassa International Sales and Marketing. “When it comes to road safety, the tyres are one of the most important factors that are effective in minimising accident risks. We strongly advise drivers to prepare themselves and their vehicles for these challenges by using purpose-built winter tyres. And, don’t forget to drive slowly and carefully.”